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facebook.com backlink value and site report

Its domain was registered in 1997.

Organisation: Facebook: social media and social networking service, owned by Meta Platforms; since 2004. Wikidata · Last updated 30 September 2026 · Visit facebook.com

Compare

Backlink value · what one new followed link from facebook.com is worth to rankings

bklinkBV$227per link · level C · strength 100
Relevance to the linked site moves it

$113 unrelated ×0.5$283 same topic ×1.25

By the kind of link it gives
  • Featured by the network level A$2,265
  • Profile or company-page link level C — one of the kinds of link it usually gives$227
  • Link in a post or comment level C — one of the kinds of link it usually gives$227
  • Paid promotion not a backlink$0

How BV is worked out · BV 2.7 · not a price anyone charges

11.5Bmonthly visits+3.4% since Jun 2026
2.3Bfrom organic search20% of visits
#3global rank
31,803,748sites link to it3,312,650 of them nofollow
1997domain registered29 years ago
0.9 spage load for real users (LCP)does not pass Core Web Vitals
Monthly visits
Jun 2026: 11,174,447,564 visits11.2BJun 2026Jul 2026: 11,676,070,959 visits11.7BJul 2026Aug 2026: 11,549,253,972 visits11.5BAug 2026
Where visitors come from
Organic search: 20%Direct: 67%Referrals: 2.6%Social: 5.9%AI assistants: 0.8%Email: 3.1%Paid: 0.8%Affiliate and other: 0.1%20%organic
  • Direct67%
  • Organic search20%
  • Social5.9%
  • Email3.1%
  • Referrals2.6%
  • Other channels1.7%

Organic search, in green, is the traffic BV prices on.

Top countries
  • United States24%
  • Philippines6.2%
  • Vietnam5.9%
  • Canada4.0%
  • United Kingdom3.6%
  • Other countries56%

How it links out

facebook.com did not let our reader in on 30 Sept 2026, so its link type is set by fixed rules until a later reading succeeds.

Read 30 Sept 2026 · the full reading

Tech stack

The homepage could not be read on 30 Sept 2026 (HTTP 400); it is tried again within a week.

Page speed

Chrome users, 28 days to 28 Sept 2026: LCP 0.9 s · INP 366 ms · CLS 0.00 — does not pass Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: ad load from a web technology index, 30 Sept 2026.

Domain and hosting

Domain registered
29 March 1997
Server address
57.144.252.1
Hosting network
FACEBOOK · AS32934 · IE

Similar sites

Matched on subject, kind of site and language. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from facebook.com at $227 (level C): $113 to an unrelated site (×0.5), $283 to a same-topic site (×1.25). A quote far above $283 for a level C link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 100 / 100; it is a social network, not a publication: the links it gives are listings, profiles or user posts (level C). The spam score of its links is 7 (0–100, the linking pages' average), not facebook.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 11.5B monthly visits, 20% from organic search (2.3B). Visits rose 3.4% from Jun 2026 to Aug 2026. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

How BV is worked out

Site Strength 100 / 100 · level C · each factor and link type

A followed editorial link from facebook.com would be worth up to $2,265 under BV 2.7, before relevance: its Site Strength is 100 out of 100. The link it usually gives is a listing, profile or user post (level C), since facebook.com is a social network — worth about $227 — and relevance to the site it points to moves that between $113 and $283.

Site Strength
100 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 2.3B estimated monthly organic visits, as of 30 September 2026.
Worth up to
$2,265 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Level C — usually neutralised → ×0.1
facebook.com is a social network, not a publication: nobody buys or earns an article on it, so the links a site can get there are listings, profiles or user posts — level C. The table below lists the links it can give, and what each is worth.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$227 per link
Domain registered
29 March 1997 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from facebook.com, by the kind of link it can give

facebook.com is a social network, not a publication, so the links it gives are not articles. These are the ones it can give, on the same A–D scale, at its strength.

LinkWhat it isLevelValue
Featured by the networkThe network's own newsroom, blog or editorial account links to you — rare.A · ×1$2,265
Profile or company-page linkThe website field on a profile or company page.C · ×0.1$227
Link in a post or commentA link someone shares — marked nofollow or ugc on nearly every network.C · ×0.1$227
Paid promotionNot a backlink: sponsored, and passes no link equity.Not a backlink$0

How facebook.com links out: the full reading

the site did not let our reader in

We could not read facebook.com's pages when it was valued on 30 September 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.

#3global rank
#4rank in US
30%bounce rate
12.5pages per visit
10m 23stime on site
Every channel
  • Organic search20%
  • Direct67%
  • Referrals2.6%
  • Social5.9%
  • AI assistants0.8%
  • Email3.1%
  • Paid0.8%
  • Affiliate and other0.1%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
facebook107.1M$0.73$78.2M278.7M
fb19.8M$0.40$7.9M43.3M
facebook marketplace6.1M$2.19$13.5M16M
facebook login3.8M$0.41$1.6M11.4M
marketplace2.2M$1.40$3M4.2M

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 88.9M visits in Aug 2026 — 0.8% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiClaude

0%50%100%Jun 2026Jul 2026Aug 2026ChatGPT, Jun 2026: 52% of AI-assistant visitsChatGPT, Jul 2026: 61% of AI-assistant visitsChatGPT, Aug 2026: 70% of AI-assistant visitsChatGPT 70%Gemini, Jun 2026: 9.0% of AI-assistant visitsGemini, Jul 2026: 12% of AI-assistant visitsGemini, Aug 2026: 22% of AI-assistant visitsGemini 22%Claude, Jun 2026: 3.8% of AI-assistant visitsClaude, Jul 2026: 4.5% of AI-assistant visitsClaude, Aug 2026: 4.6% of AI-assistant visitsClaude 4.6%
AssistantJun 2026Jul 2026Aug 2026
ChatGPT52%61%70%
Gemini9.0%12%22%
Claude3.8%4.5%4.6%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 0 on the network

No other publication in the directory runs on 57.144.252.1. 0 publications are on the same hosting network (FACEBOOK, AS32934).

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.7Site Strength × link type; link type C: a social network, where the links on offer are listings, profiles or user posts
Links placed herebklink auditsNone audited yet
How it links outRead by mxverifyThe site did not let our reader in (30 Sept 2026)
TrafficThird-party estimatesModelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026
Links to this siteThird-party backlink index31,803,748 linking sites, read 30 Sept 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 30 Sept 2026; the rating itself is not shown
Server and networkDNS and ASN registry57.144.252.1 · FACEBOOK
Domain ageDomain registry (RDAP)Registered 29 Mar 1997

Limitations: what this report does not show

4 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from facebook.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 30 September 2026