What a link is worthmxverify / Publications / Old websites from the 90s
mxverify · Registered
Old websites from the 90s: 169 domains registered 1990–99
169 sites with a report on mxverify, 75 of them with links audited by bklink; the median link from them is worth $243.
When each domain was registered, from the public registration record. Registered domains only: a subdomain carries its parent's date. BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google.
At a glance
Sites registered in the 1990s: 169 sites with a report on mxverify. By the kind of link a new one would be, 25 are priced at level A, 80 are priced at level B and 64 are priced at level C. A new followed link from the median site here is worth $243, about 26.5 times the $9.18 median across all 4,521 priced sites on mxverify. Values run from $5.99 (lubbockfeeders.com) to $1,415 (globo.com).
By third-party traffic estimates, 154 sites here have a monthly visits figure, from 418 to 88.4B; the median is about 1.5M, against about 43.2K for the median site on mxverify. 75 of the 169 sites have links placed by bklink customers and audited (mozilla.org, 1 link, rfc-editor.org, 1 link, mapquest.com, 1 link and icann.org, 1 link, and others).
- Highest value: globo.com, $1,415 a link at level A.
- Most visited: google.com, about 88.4B visits a month.
- Fastest to load: pbase.com, its main content showing in 0.8 s for three in four Chrome visitors.
- Slowest to load: grok.com, at 7.1 s.
- Best connected: w3.org, at position 55 among the web's hosts in Common Crawl's link graph.
| # | Publication | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | globo.com | $1,415 | 894.1M | From our reading | A | 0 | — | — | — | — | — | 1.6 s |
| 2 | nytimes.com | $1,277 | 684.7M | From our reading | A | 0 | — | — | — | — | — | 2.3 s |
| 3 | gamesradar.com | $927 | 13.5M | From our reading | A | 0 | — | — | — | — | — | 1.8 s |
| 4 | jagran.com | $902 | 57.3M | From our reading | A | 0 | — | — | News | Next.js | 12,978 | 2.3 s |
| 5 | inc.com | $840 | 4.1M | From our reading | A | 0 | — | — | — | — | — | 1.6 s |
| 6 | nintendo.com | $831 | 65.3M | From our reading | A | 0 | — | — | Gaming | Next.js | — | 2.0 s |
| 7 | stripe.com | $825 | 130.8M | From our reading | A | 0 | — | — | Business | Next.js | — | 1.5 s |
| 8 | pokemon.com | $797 | 16.4M | From our reading | A | 0 | — | — | — | — | — | 1.7 s |
| 9 | mozilla.org | $780 | 14.2M | From our reading | B | 1 | — | — | Technology | — | 65 | 1.8 s |
| 10 | republika.co.id | $759 | 7.1M | From our reading | A | 0 | — | — | — | — | — | 1.9 s |
| 11 | rfc-editor.org | $752 | 1M | From our reading | A | 1 | — | — | Technology | Other | 806 | 2.7 s |
| 12 | mapquest.com | $739 | — | Thin evidence | B | 1 | — | — | — | — | — | 1.9 s |
| 13 | icann.org | $732 | 1.5M | From our reading | A | 1 | — | — | — | — | 727 | 2.7 s |
| 14 | aarp.org | $697 | 38.1M | From our reading | B | 0 | — | — | News | — | — | 3.3 s |
| 15 | builtin.com | $693 | 3.4M | From our reading | A | 0 | — | — | — | — | — | 2.1 s |
| 16 | brave.com | $658 | 707.1M | From our reading | B | 0 | — | — | Technology | Hugo | — | 1.7 s |
| 17 | vercel.com | $645 | 31.2M | From our reading | A | 0 | — | — | — | Next.js | — | 4.1 s |
| 18 | polygon.com | $625 | 12.3M | From our reading | B | 0 | — | — | Gaming | WordPress | — | 1.6 s |
| 19 | nme.com | $597 | 5.5M | From our reading | A | 0 | — | — | News | WordPress | — | 1.0 s |
| 20 | apnews.com | $596 | 85.1M | Thin evidence | B | 3 | — | — | Technology | — | 285 | 2.9 s |
| 21 | britannica.com | $596 | 34.7M | Thin evidence | B | 0 | — | — | — | — | — | 2.0 s |
| 22 | grok.com | $596 | 203.8M | Thin evidence | B | 0 | — | — | — | Next.js | — | 7.1 s |
| 23 | marketwatch.com | $596 | — | Thin evidence | B | 1 | — | — | — | — | — | 1.7 s |
| 24 | msn.com | $596 | 383.5M | Thin evidence | B | 1 | — | — | News | — | 249 | 2.6 s |
| 25 | manilatimes.net | $559 | — | From our reading | A | 1 | — | — | News | — | — | 1.9 s |
| 26 | callofduty.com | $547 | 10.4M | From our reading | A | 0 | — | — | Gaming | — | — | 1.8 s |
| 27 | rediff.com | $508 | 47.5M | From our reading | A | 0 | — | — | Finance | — | 10,056 | 1.0 s |
| 28 | gamespot.com | $482 | 28.5M | Thin evidence | B | 0 | — | — | — | — | — | 1.2 s |
| 29 | python.org | $482 | 11.2M | Thin evidence | B | 1 | — | — | Technology | — | 453 | 0.9 s |
| 30 | rockstargames.com | $482 | 17.4M | Thin evidence | B | 0 | — | — | — | — | — | 4.4 s |
| 31 | paddle.com | $469 | 3M | From our reading | A | 0 | — | — | Technology | Next.js | — | 1.3 s |
| 32 | gameinformer.com | $433 | 1.4M | From our reading | A | 0 | — | — | News | Drupal | — | 1.2 s |
| 33 | startups.co.uk | $424 | 96.7K | From our reading | A | 0 | — | — | Business | WordPress | — | 1.1 s |
| 34 | cashfree.com | $395 | 6.7M | From our reading | B | 0 | — | — | Technology | Webflow | — | 2.8 s |
| 35 | superuser.com | $389 | 3M | Thin evidence | B | 0 | — | — | — | — | 1,978 | 1.8 s |
| 36 | w3.org | $389 | 2.6M | Thin evidence | B | 1 | — | — | — | — | 55 | 0.9 s |
| 37 | psiexams.com | $380 | 1.7M | From our reading | A | 0 | — | — | — | WordPress | — | 1.0 s |
| 38 | blinkit.com | $380 | 24M | Thin evidence | B | 0 | — | — | — | — | — | 3.3 s |
| 39 | newgrounds.com | $380 | 13.6M | Thin evidence | B | 0 | — | — | Gaming | — | — | 1.6 s |
| 40 | digipen.edu | $361 | 362.5K | From our reading | A | 0 | — | — | Technology | Drupal | — | 1.4 s |
| 41 | ptinews.com | $358 | 1.4M | From our reading | A | 0 | — | — | News | — | 25,136 | 3.0 s |
| 42 | sourceforge.net | $353 | 24.5M | From our reading | B | 0 | — | — | Business | — | — | 1.3 s |
| 43 | lokmattimes.com | $351 | 232.6K | From our reading | B | 1 | — | — | News | — | 199,891 | 2.0 s |
| 44 | omr.com | $334 | 378K | From our reading | B | 0 | — | — | — | Shopify | — | 1.7 s |
| 45 | advfn.com | $314 | 3.3M | Thin evidence | B | 1 | — | — | — | — | 23,758 | 2.5 s |
| 46 | bankmandiri.co.id | $314 | 1.6M | Thin evidence | B | 0 | — | — | — | — | — | 3.9 s |
| 47 | fox40.com | $314 | 786K | Thin evidence | B | 1 | — | — | News | WordPress | 25,854 | 2.5 s |
| 48 | iana.org | $314 | 876.5K | Thin evidence | B | 2 | — | — | Technology | — | 443 | 1.8 s |
| 49 | kfor.com | $314 | 1.4M | Thin evidence | B | 1 | — | — | News | WordPress | 27,692 | 2.3 s |
| 50 | koin.com | $314 | 2.4M | Thin evidence | B | 1 | — | — | News | WordPress | 51,274 | 2.2 s |
| 51 | krqe.com | $314 | 1.7M | Thin evidence | B | 1 | — | — | News | WordPress | 7,875 | 2.7 s |
| 52 | wavy.com | $314 | 3.1M | Thin evidence | B | 1 | — | — | — | WordPress | 27,674 | 2.2 s |
| 53 | wfla.com | $314 | 2.9M | Thin evidence | B | 1 | — | — | — | WordPress | 17,430 | 2.6 s |
| 54 | wkrn.com | $314 | 2.6M | Thin evidence | B | 1 | — | — | — | WordPress | 12,361 | 2.4 s |
| 55 | wpri.com | $314 | 1.6M | Thin evidence | B | 1 | — | — | — | WordPress | 26,393 | 2.4 s |
| 56 | wric.com | $314 | 1.4M | Thin evidence | B | 1 | — | — | — | WordPress | 56,221 | 2.3 s |
| 57 | wtnh.com | $314 | 1.8M | Thin evidence | B | 1 | — | — | — | WordPress | 52,934 | 2.1 s |
| 58 | barchart.com | $295 | 9.5M | From our reading | C | 3 | — | — | Finance | — | 8,889 | 3.5 s |
| 59 | slashdot.org | $295 | 2.6M | From our reading | B | 0 | — | — | Technology | — | — | 0.9 s |
| 60 | chronogram.com | $288 | 83.8K | From our reading | B | 0 | — | — | — | WordPress | — | 2.4 s |
| 61 | nytco.com | $288 | 3M | From our reading | B | 0 | — | — | — | WordPress | — | 1.2 s |
| 62 | webfx.com | $285 | 334.7K | From our reading | B | 0 | — | — | — | WordPress | — | 2.2 s |
| 63 | name.com | $275 | 1.2M | From our reading | C | 0 | — | — | — | — | — | 2.3 s |
| 64 | miro.com | $274 | 30.7M | From our reading | C | 0 | — | — | — | Other | — | 4.0 s |
| 65 | thenational.com.pg | $271 | 89.7K | From our reading | A | 0 | — | — | — | WordPress | — | 4.5 s |
| 66 | dot.com | $267 | 727.1K | From our reading | C | 0 | — | — | — | Next.js | — | — |
| 67 | alistapart.com | $254 | 41.6K | Thin evidence | B | 0 | — | — | — | — | — | 1.1 s |
| 68 | dune.com | $254 | 352.2K | Thin evidence | B | 0 | — | — | — | — | — | 4.3 s |
| 69 | ksnt.com | $254 | 541.9K | Thin evidence | B | 1 | — | — | News | WordPress | 111,765 | 2.4 s |
| 70 | streetinsider.com | $254 | 454.7K | Thin evidence | B | 4 | — | — | — | — | 15,646 | 1.2 s |
| 71 | wane.com | $254 | 2.3M | Thin evidence | B | 1 | — | — | — | WordPress | 56,989 | 1.8 s |
| 72 | wate.com | $254 | 1.2M | Thin evidence | B | 1 | — | — | — | WordPress | 64,166 | 2.5 s |
| 73 | wboy.com | $254 | 659K | Thin evidence | B | 1 | — | — | — | WordPress | 92,242 | 2.3 s |
| 74 | wdtn.com | $254 | 355.4K | Thin evidence | B | 1 | — | — | — | WordPress | 58,189 | 2.5 s |
| 75 | windowsforum.com | $254 | 581.2K | Thin evidence | B | 0 | — | — | — | — | 43,953 | 1.5 s |
| 76 | wivb.com | $254 | 1.1M | Thin evidence | B | 1 | — | — | — | WordPress | 28,335 | 2.4 s |
| 77 | wjbf.com | $254 | 284.8K | Thin evidence | B | 1 | — | — | — | WordPress | 122,061 | 2.4 s |
| 78 | wkbn.com | $254 | 2M | Thin evidence | B | 1 | — | — | — | WordPress | 98,780 | 1.8 s |
| 79 | wlns.com | $254 | 567K | Thin evidence | B | 1 | — | — | — | WordPress | 110,143 | 2.3 s |
| 80 | wreg.com | $254 | 1.5M | Thin evidence | B | 1 | — | — | — | WordPress | 39,197 | 2.3 s |
| 81 | wsav.com | $254 | 389.7K | Thin evidence | B | 1 | — | — | — | WordPress | 109,358 | 2.4 s |
| 82 | wspa.com | $254 | 1.2M | Thin evidence | B | 1 | — | — | — | WordPress | 63,525 | 2.3 s |
| 83 | wwlp.com | $254 | 1.8M | Thin evidence | B | 1 | — | — | — | WordPress | 26,258 | 2.3 s |
| 84 | igdb.com | $245 | 1.6M | From our reading | B · nofollow | 0 | — | — | Gaming | — | — | 2.7 s |
| 85 | resident.com | $243 | 298K | From our reading | B | 0 | — | — | Real estate | — | — | 1.6 s |
| 86 | notion.com | $233 | 175.3M | From our reading | C | 0 | — | — | — | Next.js | — | 1.5 s |
| 87 | facebook.com | $227 | 11.3B | From what it is | C | 0 | — | — | — | — | — | 0.9 s |
| 88 | lodinews.com | $215 | 91.6K | From our reading | B | 1 | — | — | News | — | — | 1.8 s |
| 89 | forbes.com | $215 | 57.2M | From our reading | B · nofollow | 0 | — | — | Business | WordPress | — | 1.8 s |
| 90 | onrec.com | $207 | 84K | From our reading | B | 0 | — | — | Business | Drupal | — | 3.6 s |
| 91 | fox16.com | $205 | 162.9K | Thin evidence | B | 1 | — | — | News | WordPress | 83,135 | 2.7 s |
| 92 | klfy.com | $205 | 346.9K | Thin evidence | B | 1 | — | — | News | WordPress | 93,572 | 2.8 s |
| 93 | mindgames.com | $205 | 957.9K | Thin evidence | B | 0 | — | — | Gaming | — | — | 1.6 s |
| 94 | modelmanagement.com | $205 | — | Thin evidence | B | 1 | — | — | — | — | — | 3.6 s |
| 95 | openlearning.com | $205 | 603K | Thin evidence | B | 0 | — | — | Education | — | — | 4.4 s |
| 96 | wbtw.com | $205 | 447.1K | Thin evidence | B | 1 | — | — | — | WordPress | 138,175 | 2.7 s |
| 97 | wnct.com | $205 | 185.7K | Thin evidence | B | 1 | — | — | — | WordPress | 133,781 | 2.5 s |
| 98 | wrbl.com | $205 | 193K | Thin evidence | B | 1 | — | — | — | WordPress | 123,610 | 2.7 s |
| 99 | wtaj.com | $205 | 617.4K | Thin evidence | B | 1 | — | — | — | WordPress | 126,158 | 2.4 s |
| 100 | gust.com | $203 | 141.1K | Thin evidence | B | 0 | — | — | Finance | WordPress | — | 1.7 s |
| 101 | merlot.org | $200 | 162.2K | Thin evidence | B | 0 | — | — | — | — | — | 4.7 s |
| 102 | searchable.com | $184 | 143.3K | From our reading | B | 0 | — | — | — | Next.js | — | 1.6 s |
| 103 | google.com | $183 | 88.4B | From what it is | C | 0 | — | — | — | — | — | 2.9 s |
| 104 | tiktok.com | $183 | 4B | From what it is | C | 0 | — | — | — | — | — | 1.7 s |
| 105 | x.com | $183 | 4.4B | From what it is | C | 0 | — | — | News | — | — | 4.3 s |
| 106 | tripadvisor.com | $180 | 71.1M | From our reading | C | 0 | — | — | — | — | — | 1.9 s |
| 107 | wdhn.com | $165 | 169.5K | Thin evidence | B | 1 | — | — | — | WordPress | 226,053 | 2.5 s |
| 108 | tribuneindia.com | $157 | 5.8M | From 5 checked links | C | 3 | 100% of 3 | 100% of 3 | News | — | 10,537 | 1.9 s |
| 109 | baidu.com | $148 | 1.7B | From what it is | C | 0 | — | — | — | — | — | 1.2 s |
| 110 | bing.com | $148 | — | From what it is | C | 1 | — | — | — | — | — | — |
| 111 | yahoo.com | $148 | 2.6B | From what it is | A · nofollow | 0 | — | — | News | Next.js | — | 1.4 s |
| 112 | fandom.com | $147 | 708.3M | From our reading | C | 0 | — | — | Entertainment | — | — | 2.4 s |
| 113 | postman.com | $145 | 1.8M | From our reading | C | 0 | — | — | — | Next.js | — | 4.4 s |
| 114 | newsbreak.com | $140 | 24.2M | From our reading | C | 2 | — | — | News | Next.js | — | — |
| 115 | detailed.com | $139 | 171.5K | From our reading | B | 0 | — | — | — | WordPress | — | 2.1 s |
| 116 | infogram.com | $134 | 556.4K | From our reading | C | 0 | — | — | — | — | — | 3.4 s |
| 117 | wytv.com | $134 | 38.6K | Thin evidence | B | 1 | — | — | — | — | 266,868 | 2.4 s |
| 118 | wfmz.com | $130 | 2.7M | From our reading | C | 1 | — | — | News | — | 12,391 | 4.0 s |
| 119 | jio.com | $126 | 59.3M | From our reading | C | 0 | — | — | Business | Next.js | — | 2.5 s |
| 120 | design.com | $125 | 4M | From our reading | C | 0 | — | — | Business | — | — | 2.4 s |
| 121 | geonix.com | $122 | 538.8K | From our reading | B | 0 | — | — | — | — | — | 2.3 s |
| 122 | kick.com | $119 | 209.6M | From our reading | C | 0 | — | — | Entertainment | Next.js | — | 6.4 s |
| 123 | medium.com | $119 | 55.2M | From what it is | C | 0 | — | — | — | — | — | 2.5 s |
| 124 | usatoday.com | $117 | 82.4M | Thin evidence | C | 2 | — | — | News | WordPress | 223 | 1.1 s |
| 125 | pbase.com | $116 | 363.4K | Thin evidence | B · high-risk niche | 0 | — | — | — | — | — | 0.8 s |
| 126 | xvideos.com | $109 | 889.5M | From our reading | C | 0 | — | — | Adult | — | — | 3.1 s |
| 127 | myweekly.co.uk | $108 | 14.3K | Thin evidence | B | 0 | — | — | — | — | — | 1.6 s |
| 128 | trump.com | $105 | 171.3K | From our reading | C | 0 | — | — | Real estate | — | — | 1.8 s |
| 129 | theglobeandmail.com | $99 | 13.1M | Thin evidence | C | 2 | — | — | News | — | 416 | 1.8 s |
| 130 | ietf.org | $99 | 629.4K | Thin evidence | C | 1 | — | — | Technology | — | 608 | 1.1 s |
| 131 | chess.com | $96 | 276.8M | From our reading | C | 0 | — | — | Gaming | — | — | 1.7 s |
| 132 | infobel.com | $93 | — | Thin evidence | C | 1 | — | — | — | — | — | 2.0 s |
| 133 | 11880.com | $93 | 1.5M | Thin evidence | C | 1 | — | — | — | — | — | 2.4 s |
| 134 | wellfound.com | $79 | 4.7M | From our reading | C | 0 | — | — | Technology | — | — | 2.7 s |
| 135 | shockwave.com | $78 | 554.2K | From our reading | C | 0 | — | — | Gaming | Next.js | — | 2.2 s |
| 136 | cybo.com | $71 | 1.4M | From our reading | C | 0 | — | — | Business | Next.js | — | 1.6 s |
| 137 | manilatimes.com | $69 | — | From our reading | A | 0 | — | — | News | — | — | — |
| 138 | prweb.com | $68 | 229.1K | From our reading | C | 1 | — | — | Crypto | — | 2,153 | 1.6 s |
| 139 | digitaljournal.com | $63 | 166.6K | Thin evidence | C | 2 | — | — | Technology | WordPress | 4,873 | 1.4 s |
| 140 | happycow.net | $63 | 1.4M | From our reading | C | 0 | — | — | Health | — | — | 2.8 s |
| 141 | linkcentre.com | $61 | 76.6K | From our reading | C | 0 | — | — | — | WordPress | — | 1.4 s |
| 142 | smartcustomer.com | $58 | 238.8K | From our reading | C | 0 | — | — | Business | Next.js | — | 2.6 s |
| 143 | langfarms.com | $56 | 1,107 | Thin evidence | B | 3 | — | — | — | — | 4,228,384 | 1.4 s |
| 144 | agbest.com | $54 | 915 | Thin evidence | B | 3 | — | — | — | — | 2,829,368 | 1.3 s |
| 145 | hattiesburg.com | $52 | 3,558 | From our reading | B | 1 | — | — | Health | — | — | 4.1 s |
| 146 | cgsmc.com | $50 | 418 | From our reading | B | 3 | 0% of 3 | 0% of 3 | Business | WordPress | 1,229,299 | — |
| 147 | fuq.com | $45 | 44.6M | From our reading | C | 0 | — | — | Adult | — | — | 1.4 s |
| 148 | websim.com | $42 | 2.8M | From our reading | C | 0 | — | — | — | — | — | 2.7 s |
| 149 | berufsfotografen.com | $40 | — | Thin evidence | C | 1 | — | — | — | — | — | 1.8 s |
| 150 | jcount.com | $30 | 3,873 | From our reading | B · nofollow | 0 | — | — | Technology | WordPress | — | — |
| 151 | childcarepartnerships.org | $29 | — | Thin evidence | B | 0 | — | — | — | — | — | — |
| 152 | game.com | $27 | 43.5K | From our reading | C | 0 | — | — | — | — | — | 1.8 s |
| 153 | wordgames.com | $25 | 101.7K | From our reading | C | 0 | — | — | Gaming | — | — | 1.1 s |
| 154 | somuch.com | $23 | 10.9K | From our reading | C | 0 | — | — | — | — | — | 1.4 s |
| 155 | games.co.uk | $23 | 168.3K | From our reading | C | 0 | — | — | Gaming | — | — | 3.1 s |
| 156 | abes-dn.org.br | $22 | 44.2K | Thin evidence | C | 0 | — | — | — | WordPress | 855,801 | 2.7 s |
| 157 | gainweb.org | $17 | 7,350 | From our reading | C | 0 | — | — | — | — | — | 1.2 s |
| 158 | farmerscoopelevator.com | $14 | 2,365 | From what it is | C | 3 | 0% of 3 | 0% of 3 | Business | — | 2,890,034 | 1.3 s |
| 159 | scottcoop.com | $14 | — | From what it is | C | 1 | — | — | — | — | — | 1.8 s |
| 160 | bar-g.com | $11 | 1,560 | From what it is | C | 3 | — | — | Finance | — | 2,803,280 | — |
| 161 | butterfieldgrain.com | $11 | 1,271 | From what it is | C | 3 | 0% of 3 | 0% of 3 | Business | — | 2,768,552 | — |
| 162 | gowanlea.com | $11 | — | From what it is | C | 3 | 0% of 3 | 0% of 3 | Finance | — | 2,394,030 | — |
| 163 | greencitylivestock.com | $11 | 756 | From what it is | C | 3 | 0% of 3 | 0% of 3 | Finance | — | 3,974,330 | 1.2 s |
| 164 | jeantet.com | $11 | 505 | From our reading | C | 0 | — | — | — | WordPress | — | — |
| 165 | parrishshop.com | $11 | 1,612 | From what it is | C | 3 | — | — | Finance | — | 2,895,196 | — |
| 166 | turonmill.com | $11 | — | From what it is | C | 3 | — | — | Finance | — | 3,284,785 | — |
| 167 | agrail.com | $9.18 | — | From what it is | C | 3 | — | — | Finance | — | 2,712,792 | — |
| 168 | antoncoop.com | $9.18 | — | From what it is | C | 2 | — | — | Business | — | 3,213,148 | — |
| 169 | lubbockfeeders.com | $5.99 | — | From what it is | C | 3 | — | — | — | — | 2,870,210 | — |
How this group compares
- 48 of the 169 run WordPress (28%), against 45% of all sites on mxverify.
- Median load time is 2.1 s, against 2.1 s across mxverify; 107 of the 153 with Chrome field data load in under 2.5 s, Google's mark for a good page.
- The most common category is News, for 24 of the 169.
- 106 show ad networks on their homepage and 38 show none we could find.
- For 120 of them the largest share of visitors comes from United States, by the traffic estimate.
Before placing a link here
- igdb.com, forbes.com, yahoo.com and jcount.com give nofollow links, which caps what a new link is worth; each report names the cap.
- 64 sites are priced at level C or D (press release, listing, profile or network links), where a link keeps a tenth or less of what an editorial link would.
- 94 of the 169 have no audited links, so how links there behave after they are placed is not measured yet.
- 3 sites are worth under $10 a link to rankings.
- wfmz.com, hattiesburg.com, vercel.com and dune.com load in over 4 s for real visitors, which readers notice.