mxverifyWhat a link is worth
mxverify / Publications / flipkart.comvalued

Backlink value and traffic report for flipkart.com

In short: A new followed link from flipkart.com is worth about $121 to rankings by BV 2.9 (level C, Site Strength 85 of 100); BV is an estimate, not a price anyone charges. It gets about 228.5M visits a month, 30% from organic search, down 7.3% since Jul 2026. No link placed on it has been audited.

Organisation: Flipkart: online shop; India; since 2007. Wikidata · First recorded 02 November 2026 · Last updated 02 November 2026 · Visit flipkart.com

Compare

Backlink value · what one new followed link from flipkart.com is worth to rankings

bklinkBV$121per link · level C · strength 85
reading confidenceLow, 8 out of 100

Reading confidence 8 / 100

  • What we read10
  • Our model's certainty72
  • Its view of the pages54

0 of 10 pages read had text · 0 links to other sites seen

How much of flipkart.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading

Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 5 Nov 2026 · pages read 3 Nov 2026.

Relevance to the linked site moves it

$60 unrelated ×0.5$151 same topic ×1.25

By the kind of link it gives
  • A editorial$1,193
  • B guest, sponsored$596
  • C neutralised$119
  • D network$60

Priced on a blend of link types: B 3% · C 79% · D 18% → ×0.1.

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

228.5Mmonthly visits−7.3% since Jul 2026
67.9Mfrom organic search30% of visits
#106global rank
46,092sites link to it12,198 of them nofollow
2007domain registeredexpires Jun 2027
2.8 spage load for real users (LCP)does not pass Core Web Vitals
Monthly visits
Jul 2026: 246,605,173 visits246.6MJul 2026Aug 2026: 252,929,442 visits252.9MAug 2026Sept 2026: 228,531,520 visits228.5MSept 2026
Where visitors come from
Organic search: 30%Direct: 33%Referrals: 2.4%Social: 4.5%AI assistants: 0.6%Email: 1.2%Paid: 14%Affiliate and other: 15%30%organic

Organic search, in green, is the traffic BV prices on.

Top countries

Where it ranks on Google

On the first page 2 keywords

Google, United States, English, read November 2026 and refreshed monthly by mxverify. Only the keywords mxverify tracks are read, so flipkart.com may rank for many others.

How it links out

No links to other sites in the 10 articles read.

Thin sample Read 3 Nov 2026 · its homepage offers advertising · the full reading

Domain and hosting

Domain registered
03 June 2007
Registration expires
03 June 2027
Record last changed
04 June 2026
Server address
103.243.33.77
Hosting network
FKNET-IN · AS9752 · IN

Tech stack

Page speed

Chrome users, 28 days to 31 Oct 2026: LCP 2.8 s · INP 252 ms · CLS 0.01 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 85% phone · 13% desktop · 1% tablet — share of Chrome page loads, same 28 days.

Sources: ad load from a web technology index, 05 Nov 2026.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from flipkart.com at $121 (level C), priced on a blend of link types (B 3% · C 79% · D 18%): $60 to an unrelated site (×0.5), $151 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $149 for a level C link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). The spam score of its links is 18 (0–100, the linking pages' average), not flipkart.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 228.5M monthly visits, 30% from organic search (67.9M). Visits fell 7.3% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “iphone 17”, about 462.2K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about flipkart.com

8 questions answered

What is a link from flipkart.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from flipkart.com is worth about $121 (level C). Relevance moves it: $60 to an unrelated site, $151 to a same-topic site.

In short: a link from flipkart.com is worth about $121 to rankings, up to $151 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from flipkart.com worth placing?

That depends on the kind of link: by BV 2.9, a link from flipkart.com is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $149 for a level C link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does flipkart.com's BV compare with other sites?

At about $121 a link, flipkart.com is in the “$100 to $249” value band, with 339 of the 4,378 sites valued on mxverify. 208 sites are in a higher band.

In short: 208 of the 4,378 valued sites sit in a higher value band than flipkart.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does flipkart.com get?

flipkart.com gets about 228.5M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 30% of them (67.9M) come from organic search. Visits fell 7.3% from Jul 2026 to Sept 2026.

In short: flipkart.com draws about 228.5M visits a month, down 7.3% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does flipkart.com pass Core Web Vitals?

No: real Chrome users see flipkart.com's largest content load in 2.8 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: flipkart.com does not pass Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 31 Oct 2026; web.dev: Web Vitals

How old is flipkart.com?

The domain flipkart.com was registered in 2007, 19 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has flipkart.com been audited?

No link placed on flipkart.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: flipkart.com's report is valued, not audited.

How BV is worked out

Site Strength 85 / 100 · level C · each factor and link type

A followed editorial link from flipkart.com would be worth up to $1,193 under BV 2.9, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level C, worth about $121 — and relevance to the site it points to moves that between $60 and $151.

Site Strength
85 / 100 (how Site Strength is worked out). Traffic: 67.9M estimated monthly organic visits, as of 2 November 2026.
Worth up to
$1,193 · before relevance — how it is calculated
Usual link type
Mostly level C — usually neutralised · B 3%, C 79%, D 18% → ×0.1 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of flipkart.com's homepage and 10 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$121 per link
Domain registered
3 June 2007 · shown for context (how age is used)

A link from flipkart.com, by link type

A link from flipkart.com at each level. What each level means.

LevelFactorValue
A — Counted×1$1,193
B — May be discounted×0.5$596
C — Usually neutralised×0.1$119
D — Network×0.05$60

How flipkart.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 3 November 2026: the homepage and 10 articles (10 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Thin sample 0 links to other sites across 10 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites

No links to other sites in the articles read.

What its homepage offers
  • Advertising · “Advertise”

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level B — A 18%, B 49%, C 32%, D 1.0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0%, B 2.6%, C 79%, D 18%.

Jev reads it as a service or app (78%), thin or made for links as a source (87%), and not selling guest, sponsored or paid posts (63%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself.

#106global rank
#9rank in IN
49%bounce rate
6.8pages per visit
4m 29stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
flipkart68M$0.01$680K29.6M
flipkart minutes1.2M$0.17$207.4K789.9K
flipkart seller1M$0.47$470K462.8K
iphone 1737.2M$0.54$20.1M462.2K
flipkart customer care number1.2M$0.12$146.4K347.4K

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 1.3M visits in Sept 2026 — 0.6% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiClaude

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 64% of AI-assistant visitsChatGPT, Aug 2026: 82% of AI-assistant visitsChatGPT, Sept 2026: 42% of AI-assistant visitsGemini, Jul 2026: 19% of AI-assistant visitsGemini, Aug 2026: 14% of AI-assistant visitsGemini, Sept 2026: 6.4% of AI-assistant visitsClaude, Jul 2026: 2.9% of AI-assistant visitsClaude, Aug 2026: 1.9% of AI-assistant visitsClaude, Sept 2026: 1.3% of AI-assistant visits
AssistantJul 2026Aug 2026Sept 2026
ChatGPT64%82%42%
Gemini19%14%6.4%
Claude2.9%1.9%1.3%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 0 on the network

Its domain was registered in 2007.

mxverify looked up flipkart.com's address: no other publication in the directory runs on 103.243.33.77. 0 publications are on the same hosting network (FKNET-IN, AS9752).

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify0 links to other sites in 10 articles; read 3 Nov 2026 Thin sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026
Links to this siteThird-party backlink index46,092 linking sites, read 5 Nov 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup103.243.33.77 · FKNET-IN
Domain ageDomain registry (RDAP)Registered 3 Jun 2007

Limitations: what this report does not show

2 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • flipkart.com gives more than one kind of link (B 3% · C 79% · D 18%), so BV prices a blend of them: an editorial link there would be worth $1,193 and a guest or sponsored one $596, before relevance.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 02 November 2026