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Backlink value and traffic report for mashable.com

It is served through Cloudflare (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 2005.

In short: A new link from mashable.com is worth about $365 to rankings by BV 2.8 (level B · nofollow · high-risk niche, Site Strength 80 of 100); BV is an estimate, not a price anyone charges. It gets about 13.4M visits a month, 67% from organic search, up 3.1% since Jul 2026. No link placed on it has been audited.

Last updated 21 October 2026 · Visit mashable.com

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Backlink value · what one new followed link from mashable.com is worth to rankings

bklinkBV$365per link · level B · nofollow · high-risk niche · strength 80
Relevance to the linked site moves it

$182 unrelated ×0.5$456 same topic ×1.25

By the kind of link it gives
  • A editorial$963
  • B guest, sponsored$482
  • C neutralised$96
  • D network$48

Capped by nofollow and high-risk niche: priced at ×0.38, not ×0.5.

How BV is worked out · BV 2.8 · not a price anyone charges

13.4Mmonthly visits+3.1% since Jul 2026
9Mfrom organic search67% of visits
#5,724global rank
2005domain registered21 years ago
1.3 spage load for real users (LCP)passes Core Web Vitals
46%of its own links nofollowin the articles we read
Monthly visits
Jul 2026: 13,019,326 visits13MJul 2026Aug 2026: 14,577,670 visits14.6MAug 2026Sept 2026: 13,421,687 visits13.4MSept 2026
Where visitors come from
Organic search: 67%Direct: 24%Referrals: 4.0%Social: 2.6%AI assistants: 0.4%Email: 0.8%Paid: 1.2%Affiliate and other: 0.0%67%organic
  • Organic search67%
  • Direct24%
  • Referrals4.0%
  • Social2.6%
  • Paid1.2%
  • Other channels1.1%

Organic search, in green, is the traffic BV prices on.

Top countries
  • United States63%
  • Canada4.7%
  • United Kingdom4.3%
  • India3.7%
  • Australia2.4%
  • Other countries22%

How it links out

54%of its links followed
115links to other sites
10articles read

Followed 54%Sponsored 46%

Strong sample Read 21 Oct 2026 · the full reading

Tech stack

mashable.com's homepage has not been read yet; every site with a report is read within a few days.

Page speed

Chrome users, 28 days to 19 Oct 2026: LCP 1.3 s · INP 134 ms · CLS 0.07 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Domain and hosting

Domain registered
19 July 2005
Content category
entertainment
Server address
104.18.42.17 · CDN edge, shared by unrelated sites
Hosting network
Cloudflare (CDN) · AS13335 · US

How to use this report

3 ways to use these figures
  • Price check. BV puts a new link from mashable.com at $365 (level B · nofollow · high-risk niche): $182 to an unrelated site (×0.5), $456 to a same-topic site (×1.25). A followed one would be worth $482 before relevance. A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $602 for a followed level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 80 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 46% of its links (in the 10 articles we read). · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 13.4M monthly visits, 67% from organic search (9M). Visits rose 3.1% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “wordle”, about 592.6K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about mashable.com

8 questions answered

What is a link from mashable.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new link from mashable.com is worth about $365 (level B · nofollow · high-risk niche). Relevance moves it: $182 to an unrelated site, $456 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges.

In short: a link from mashable.com is worth about $365 to rankings, up to $456 on the same topic.

Source: mxverify BV 2.8 methodology

Is a link from mashable.com worth placing?

That depends on the kind of link: by BV 2.8, a link from mashable.com is worth $963 as an editorial citation (level A), $482 as a guest, sponsored or listed link (level B), $96 as a press-release, syndicated, profile or forum link (level C), $48 as a network link (level D), before relevance. A price far above $602 for a followed level B link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges.

Source: mxverify BV 2.8 methodology

How does mashable.com's BV compare with other sites?

At about $365 a link, mashable.com is in the “$250 to $499” value band, with 102 of the 3,384 sites valued on mxverify. 23 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update.

In short: 23 of the 3,384 valued sites sit in a higher value band than mashable.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does mashable.com get?

mashable.com gets about 13.4M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 67% of them (9M) come from organic search. Visits rose 3.1% from Jul 2026 to Sept 2026.

In short: mashable.com draws about 13.4M visits a month, up 3.1% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does mashable.com pass Core Web Vitals?

Yes: real Chrome users see mashable.com's largest content load in 1.3 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: mashable.com passes Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 19 Oct 2026; web.dev: Web Vitals

How old is mashable.com?

The domain mashable.com was registered in 2005, 21 years ago. Domain age is a fact from the registry record, not a measure of a site's quality.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has mashable.com been audited?

No link placed on mashable.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: mashable.com's report is valued, not audited.

How BV is worked out

Site Strength 80 / 100 · level B · nofollow · high-risk niche · each factor and link type

A followed editorial link from mashable.com would be worth up to $963 under BV 2.8, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 46% of its links are nofollow and it is 1% likely a piracy site, valued for a buyer outside piracy, so it is worth about $365 — and relevance to the site it points to moves that between $182 and $456.

Site Strength
80 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 9M estimated monthly organic visits, as of 21 October 2026.
Worth up to
$963 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Level B — may be discounted · nofollow on 46% of its links · high-risk niche (1%) → ×0.38
Read by Jev from our own reading of mashable.com's homepage and 10 articles; 46% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$365 per link
Domain registered
19 July 2005 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from mashable.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$963
B — May be discounted · nofollow, high-risk niche hereA guest, sponsored or placed article, or a product or tool directory listing.×0.5$482
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$96
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$48

46% of mashable.com's links are nofollow, so a new link from it — a guest, sponsored or listed link — is priced at ×0.38: $365, where a followed one would be worth $482. BV prices the ranking value a link passes, and a nofollow link passes little.

How mashable.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 21 October 2026: the homepage and 10 articles (4 from its feed, 6 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Strong sample 115 links to other sites across 10 articles published Jun 2022 – Oct 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed54%
  • Nofollow0%
  • Sponsored46%
  • User-generated (ugc)0%

115 links to other sites across 10 articles, share buttons left out. BV counts 46% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

What its homepage offers

No guest-post, sponsored-post or advertising pages linked from the homepage.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level B — A 46%, B 52%, C 2.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 14%, B 38%, C 48%, D 0%.

Jev reads it as a publication (100%), established as a source (47%), and not selling guest, sponsored or paid posts (62%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 21 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#5,724global rank
#1,815rank in US
57%bounce rate
1.6pages per visit
47stime on site
Every channel
  • Organic search67%
  • Direct24%
  • Referrals4.0%
  • Social2.6%
  • AI assistants0.4%
  • Email0.8%
  • Paid1.2%
  • Affiliate and other0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
wordle16.8M$1.48$24.9M592.6K
connections4.7M$1.25$5.8M425.5K
eporner5.2M$1.35$7M244.7K
connections hint400.7K$0.97$388.7K202.4K
wordle today363.3K$0.94$341.5K201.8K

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 47K visits in Sept 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:

GeminiPerplexityGrok

0%50%100%Jul 2026Aug 2026Sept 2026Gemini, Jul 2026: 57% of AI-assistant visitsGemini, Aug 2026: 76% of AI-assistant visitsGemini, Sept 2026: 48% of AI-assistant visitsGemini 48%Perplexity, Jul 2026: 19% of AI-assistant visitsPerplexity, Aug 2026: 3.1% of AI-assistant visitsPerplexity, Sept 2026: 13% of AI-assistant visitsPerplexity 13%Grok, Jul 2026: 3.6% of AI-assistant visitsGrok, Aug 2026: 0% of AI-assistant visitsGrok, Sept 2026: 2.5% of AI-assistant visitsGrok 2.5%
AssistantJul 2026Aug 2026Sept 2026
Gemini57%76%48%
Perplexity19%3.1%13%
Grok3.6%0%2.5%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

mashable.com is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

7 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.8Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify115 links to other sites in 10 articles, published Jun 2022 – Oct 2026; read 21 Oct 2026 Strong sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 21 Oct 2026
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 21 Oct 2026; the rating itself is not shown
Server and networkDNS and ASN registry104.18.42.17 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 19 Jul 2005

Limitations: what this report does not show

5 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from mashable.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 21 October 2026