mxverify / wordle

Sites where “wordle” is a top search keyword

11 sites on record list “wordle” among the searches that send them the most visitors, by traffic estimates. It is searched about 124M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.57 a click in search ads: a month of its searches would cost about $70.7M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

124MGoogle monthly search volumeno change since Oct 2025

−7%Last 3 months vs 3 beforesteady

61/100Demand scoremoderate

70/100Keyword difficulty (US)hard

InformationalSearch intentwants to learn

$0.57Google Ads cost per clicktop-of-page bids $0.09–$0.84

21.3MThird-party estimated keyword demand+27% vs Sept 2026

11Sites getting visits from itOct 2026

What the data says

Demand is steady: Google searches for “wordle” held steady at about 124M from Oct 2025 to Sept 2026.
The listed sites' estimated visits from “wordle” (54.6M a month) exceed its 21.3M searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
nytimes.com takes nearly all the listed sites' visits from “wordle” (95%): the others barely register.
From Sept 2026 to Oct 2026: nytimes.com gained most (41.5M → 52.1M visits); mashable.com lost most (592.6K → 171K); 2 sites first got visits from it in Oct 2026.
At $0.57 a click (Google Ads), the listed sites' 54.6M visits a month from “wordle” would cost about $31.1M as search ads; nytimes.com's alone about $29.7M. That is what the traffic would cost to buy, not what it earns.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026	Oct 2026
Google monthly search volume (Google Ads, worldwide)	124M	101M	101M	124M	101M	124M	124M	124M	101M	101M	101M	124M	—
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	13.5M	16.8M	21.3M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends. Google Ads counts close spellings as one keyword: “wordle” has the same figures as “quordle”, so these are the group's searches.

2Who gets the traffic

Visits from it by site, month by month

nytimes.comwordlegame.orgwordleunlimited.orgmashable.comwordle.globalOther listed sites

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Oct 2026

Site	Share	Visits	As ads	DR	Linking sites
nytimes.com	95%	52.1M	$29.7M	94	1.3M
wordlegame.org	2%	1.1M	$610.1K	48	929
wordleunlimited.org	2%	905.4K	$516.1K	46	629
mashable.com	0%	171K	$97.5K	91	238.2K
wordle.global	0%	169.4K	$96.5K	25	383
wordly.org	0%	144.5K	$82.4K	57	923
nme.com	0%	63.5K	$36.2K	84	127.1K
techradar.com	0%	24.7K	$14.1K	91	143.7K
wordle.ie	0%	18.2K	$10.3K	1	107
strivemath.com	0%	2,360	$1,345	60	1,003
play.woodle.today	0%	10	$6.00	15	—

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 1 to 94.

Where these sites' visitors are

United States68%
United Kingdom4%
Canada4%
Australia2%
France1%
Other countries20%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones52%
Computers and tablets48%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

70/100Keyword difficulty (US)hard

18/100Ranking easehard

DR 94First page, median Ahrefs DR

331Linking sites per top-ten pageaverage, US

On Google's page:People also askProduct considerationsRelated searchesKnowledge panelAI Overview

Google's first page, United States

#	Site	Page title	DR	BV
1	mywordle.strivemath.comlisted here	Make Your Own Wordle	59	—
2	nme.comlisted here	Today's Wordle answer and hints for #1961 on November 01	84	$597
3	nytimes.comlisted here	Today's Wordle Hints for October 20, 2026	94	$1,277
4	wordle.globallisted here	Wordle Global - Play Wordle Free, No Limits, 91+ Languages	25	$87
5	youtube.com	How to Play Wordle	99	—
6	nytimes.comlisted here	Today's Wordle Hints for Oct. 25, 2026	94	$1,277
7	sea.mashable.comlisted here	Wordle today: Answer, hints for October 31, 2026	91	—
8	youtube.com	What is Wordle & How to Play Wordle Free - Word Game 2022	99	—
9	nytimes.comlisted here	Today's Wordle Hints for October 23, 2026	94	$1,277

Google's results for “wordle” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 70 of 100 for US results: hard on the vendor's scale.
nytimes.com holds 3 of Google's top 9 results for “wordle”: Google treats it as a search for that site.
5 of the sites listed here are in Google's US top 9: strivemath.com (#1); nme.com (#2); nytimes.com (#3, #6, #9); wordle.global (#4); mashable.com (#7).
The first page's median Ahrefs DR is 94; the lowest-rated result, wordle.global at #4, has DR 25: a weak site already ranks on page one.
The top ten pages have about 331 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “wordle”, citing 5 sites, nytimes.com, wordlegame.org among them: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Wordle NME
Wordle Unlimited
Wordle French
Wordle, Connections
Wordle hint
Wordle today
Wordle answer today
Wordle today NYT

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

61/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	124M a month · weight 40%
Year	50	+0% since Oct 2025 · weight 20%
Momentum	43	last 3 months −7% on the 3 before · weight 20%
Commercial	11	$0.57 a click (Google Ads) · weight 20%

18/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	30	70 of 100 (US) · weight 50%
First-page strength	6	median Ahrefs DR 94 · weight 50%
One site's results	67	nytimes.com holds 3 of 9; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “wordle” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Wordle NME”, “Wordle Unlimited”, “Wordle French”.
Study nytimes.com: it takes 95% of the listed sites' visits from “wordle”; its report shows which of its traffic comes from search.
Watch nytimes.com: it gained most visits from it last month (41.5M → 52.1M).
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Oct 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
mashable.com	Valued	171K	Oct 2026
nme.com	Valued	63.5K	Oct 2026
nytimes.com	Valued	52.1M	Oct 2026
play.woodle.today	Valued	10	Oct 2026
strivemath.com	Valued	2,360	Oct 2026
techradar.com	Valued	24.7K	Oct 2026
wordle.global	Valued	169.4K	Oct 2026
wordle.ie	Valued	18.2K	Oct 2026
wordlegame.org	Valued	1.1M	Oct 2026
wordleunlimited.org	Valued	905.4K	Oct 2026
wordly.org	Valued	144.5K	Oct 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Oct 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.