Backlink value and traffic report for merlot.org

• Price check. BV puts one new followed link from merlot.org at $200 (level B), priced on a blend of link types (B 97% · C 3%): $100 to an unrelated site (×0.5), $250 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $410 before relevance. A quote far above $256 for a level B link pays for what BV does not measure. · Backlink value · what this means
• Qualification and risk. Its Site Strength is 60 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 26 (0–100, the linking pages' average), not merlot.org's own. · How BV is worked out · what this means
• Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 119.6K monthly visits, 42% from organic search (50.2K). Visits rose 20% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “find any free textbook”, about 360 a month; the ad value beside it is the whole market's. · Traffic in detail · what this means
• AI assistant visits. 2.8% of its visits in Sept 2026 came from AI assistants' answers, about 3,337 (visits, not citations); Gemini sent the most in Sept 2026, 100% of them. · AI assistants · what this means

What each figure means, and what it cannot tell you: How to read a site report.

A followed editorial link from merlot.org would be worth up to $410 under BV 2.8, before relevance: its Site Strength is 60 out of 100. The link it usually gives is level B, worth about $200 — and relevance to the site it points to moves that between $100 and $250.

Site Strength

60 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 50.2K estimated monthly organic visits, as of 22 October 2026.

Worth up to

$410 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated

Usual link type

Mostly level B — may be discounted · B 97%, C 3% → ×0.49 (each level's factor below, weighted by those shares)
We read the homepage but found no articles to read, and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels.

Relevance to your site

×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)

BV score

$200 per link

Domain registered

19 October 1999 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from merlot.org, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

No other publication in the directory runs on 54.71.97.148. 473 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

• No link on this publication has been audited yet, so nothing here describes how its links behave.
• A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
• The BV score is what one new followed link from merlot.org is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
• Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.
• merlot.org gives more than one kind of link (B 97% · C 3%), so BV prices a blend of them: an editorial link there would be worth $410 and a guest or sponsored one $205, before relevance.