What a link is worthmxverify · audited
Site report: mozilla.org
Audited by bklink.uk
bklink.uk has checked 1 link placed on mozilla.org, most recently on 11 September 2026: whether each is still on the page, followed or nofollow, in the article or tucked in a footer, and whether it stayed there.
Why it matters. A site's own word says what a link should be; an audit shows what it is. The figures under How its links behaved come from those checks, not from estimates, and each new audit adds to them.
We have audited 1 placed link on mozilla.org — too few to state rates. Its domain was registered in 1998.
The badge shows what a link from mozilla.org is worth, as this report does, and updates by itself. It links to this report.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.5 | Site Strength × link type; link type at the default until the site is read or audited |
| Links placed here | bklink audits | 1 link checked on the page, latest 11 Sept 2026 Thin sample |
| How it links out | Read by mxverify | Not read yet |
| Traffic | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 27 Sept 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 11 Sept 2026; the rating itself is not shown |
| Server and network | DNS and ASN registry | 35.190.14.201 · Google Cloud |
| Domain age | Domain registry (RDAP) | Registered 24 Jan 1998 |
Backlink value
BV$596per link · level B · strength 85A followed editorial link from mozilla.org would be worth up to $1,193 under BV 2.5, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B, worth about $596 — and relevance to the site it points to moves that between $298 and $746.
- Site Strength
- 85
- Worth up to
- $1,193
- Usual link type
- Level B — may be discounted → ×0.5
- Relevance to your site
- ×1
- BV score
- $596 per link
- Domain registered
- 24 January 1998
A link from mozilla.org, by link type
The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.
| Level | What it is | Factor | Value |
|---|---|---|---|
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,193 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $596 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $119 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $60 |
Traffic
Modelled estimates for Aug 2026, as of 27 September 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Traffic value |
|---|---|---|---|
| eporner | 5.5M | $0.98 | $118.9K |
| redgifs | 859.6K | $1.09 | $105.2K |
| www.mozilla.org | 102K | $0.00 | $92K |
| erome | 3M | $2.07 | $71.9K |
| mdn | 47.5K | $0.55 | $63.5K |
AI assistants
AI assistants sent about 204.1K visits in Aug 2026 — 1.4% of all visits. Each assistant's share of those visits, by month:
ChatGPTGeminiPerplexity
| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|
| ChatGPT | 64% | 65% | 84% |
| Gemini | 6.9% | 9.7% | 9.6% |
| Perplexity | 5.5% | 4.7% | 4.8% |
How its links behaved
Fewer than 3 readable audited links — too few for percentages to mean anything.
Hosting
- Server address
- 35.190.14.201
- Hosting network
- Google Cloud
- Server country
- US
- Domain registered
- 24 January 1998
- Content category
- technology
Server and network
No other publication in the directory runs on 35.190.14.201. 7 publications are on the same hosting network (Google Cloud, AS396982) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Google Cloud is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Limitations: what this report does not show
- Only 1 link has been audited here — a sample too small to describe the publication as a whole.
- 1 audited page could not be read and is left out of the rates rather than guessed.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from mozilla.org is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.