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Backlink value and traffic report for op.gg

In short: A new followed link from op.gg is worth about $121 to rankings by BV 2.9 (level C, Site Strength 75 of 100); BV is an estimate, not a price anyone charges. It gets about 51.5M visits a month, 27% from organic search, down 13% since Jul 2026. No link placed on it has been audited.

First recorded 03 November 2026 · Last updated 03 November 2026 · Visit op.gg

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Backlink value · what one new followed link from op.gg is worth to rankings

bklinkBV$121per link · level C · strength 75
reading confidenceLow, 7 out of 100

Reading confidence 7 / 100

  • What we read10
  • Our model's certainty47
  • Its view of the pages52

0 of 9 pages read had text · 0 links to other sites seen

How much of op.gg we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading

Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site.

Priced 3 Nov 2026 · pages read 3 Nov 2026.

Relevance to the linked site moves it

$61 unrelated ×0.5$152 same topic ×1.25

By the kind of link it gives
  • A editorial$778
  • B guest, sponsored$389
  • C neutralised$78
  • D network$39

Priced on a blend of link types: B 17% · C 61% · D 22% → ×0.16.

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

51.5Mmonthly visits−13% since Jul 2026
13.9Mfrom organic search27% of visits
#995global rank
2012domain registered13 years ago
1.7 spage load for real users (LCP)does not pass Core Web Vitals

In its own words

OP.GG is the world's leading League of Legends statistics and performance tracking platform, providing real-time data on summoner ranks, win rates, champion mastery, and meta trends to help players improve their gameplay and understand the global meta.

From op.gg's llms.txt, the file a site publishes to describe itself to AI assistants, fetched 3 November 2026. The words are the site's own; mxverify has not checked them.

Its file lists 8 sections: Champions / 챔피언 분석, Stats / 통계, Game Modes / 게임 모드, Leaderboards / 랭킹, Pro Spectate / 프로 관전, Skins / 스킨 순위, Multi Search / 멀티서치, AI-readable Summoner and Match Data / AI용 소환사 및 매치 데이터.

Monthly visits
Jul 2026: 59,307,945 visits59.3MJul 2026Aug 2026: 59,740,610 visits59.7MAug 2026Sept 2026: 51,537,835 visits51.5MSept 2026
Where visitors come from
Organic search: 27%Direct: 58%Referrals: 4.3%Social: 9.6%AI assistants: 0.2%Email: 0.3%Paid: 0.1%27%organic

Organic search, in green, is the traffic BV prices on.

Top countries

How it links out

No links to other sites in the 9 articles read.

Thin sample Read 3 Nov 2026 · its homepage offers advertising · the full reading

Tech stack

Page speed

Chrome users, 28 days to 1 Nov 2026: LCP 1.7 s · INP 130 ms · CLS 0.15 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 20% phone · 80% desktop — share of Chrome page loads, same 28 days.

Domain and hosting

Domain registered
25 November 2012
Server address
3.165.75.97
Hosting network
Amazon AWS · AS16509 · US

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from op.gg at $121 (level C), priced on a blend of link types (B 17% · C 61% · D 22%): $61 to an unrelated site (×0.5), $152 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $778 before relevance. A quote far above $97 for a level C link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 75 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 51.5M monthly visits, 27% from organic search (13.9M). Visits fell 13% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “op”, about 54.1K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about op.gg

7 questions answered

What is a link from op.gg worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from op.gg is worth about $121 (level C). Relevance moves it: $61 to an unrelated site, $152 to a same-topic site.

In short: a link from op.gg is worth about $121 to rankings, up to $152 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from op.gg worth placing?

That depends on the kind of link: by BV 2.9, a link from op.gg is worth $778 as an editorial citation (level A), $389 as a guest, sponsored or listed link (level B), $78 as a press-release, syndicated, profile or forum link (level C), $39 as a network link (level D), before relevance. A price far above $97 for a level C link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does op.gg's BV compare with other sites?

At about $121 a link, op.gg is in the “$100 to $249” value band, with 311 of the 4,052 sites valued on mxverify. 177 sites are in a higher band.

In short: 177 of the 4,052 valued sites sit in a higher value band than op.gg.

Source: mxverify's own directory, counted at the last daily update

How much traffic does op.gg get?

op.gg gets about 51.5M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 27% of them (13.9M) come from organic search. Visits fell 13% from Jul 2026 to Sept 2026.

In short: op.gg draws about 51.5M visits a month, down 13% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does op.gg pass Core Web Vitals?

No: real Chrome users see op.gg's largest content load in 1.7 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: op.gg does not pass Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 1 Nov 2026; web.dev: Web Vitals

How old is op.gg?

The domain op.gg was registered in 2012, 13 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has op.gg been audited?

No link placed on op.gg has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: op.gg's report is valued, not audited.

How BV is worked out

Site Strength 75 / 100 · level C · each factor and link type

A followed editorial link from op.gg would be worth up to $778 under BV 2.9, before relevance: its Site Strength is 75 out of 100. The link it usually gives is level C, worth about $121 — and relevance to the site it points to moves that between $61 and $152.

Site Strength
75 / 100 (how Site Strength is worked out). Traffic: 13.9M estimated monthly organic visits, as of 3 November 2026.
Worth up to
$778 · before relevance — how it is calculated
Usual link type
Mostly level C — usually neutralised · B 17%, C 61%, D 22% → ×0.16 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of op.gg's homepage and 9 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$121 per link
Domain registered
25 November 2012 · shown for context (how age is used)

A link from op.gg, by link type

A link from op.gg at each level. What each level means.

LevelFactorValue
A — Counted×1$778
B — May be discounted×0.5$389
C — Usually neutralised×0.1$78
D — Network×0.05$39

How op.gg links out: the full reading

9 articles read · each link counted

Read by mxverify on 3 November 2026: the homepage and 9 articles (9 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Thin sample 0 links to other sites across 9 articles. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites

No links to other sites in the articles read.

What its homepage offers
  • Advertising · “Advertise with us”

Runs on Next.js.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level B — A 31%, B 38%, C 30%, D 1.0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0.0%, B 17%, C 61%, D 22%.

Jev reads it as a service or app (52%), thin or made for links as a source (53%), and selling guest, sponsored or paid posts (54%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 3 November 2026: site-wide, all visitors, not analytics measured on the site itself.

#995global rank
#117rank in KR
34%bounce rate
4.0pages per visit
6m 26stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
opgg1.5M†$0.74†$1.1M†2M
op gg278.8K†$0.74†$206.3K†338.1K
op.gg101.2K†$0.74†$74.9K†170.7K
오피지지41.4K†$1.15†$47.6K†65.4K
op365.3K†$1.13†$412.8K†54.1K

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 87.6K visits in Sept 2026 — 0.2% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiPerplexity

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 46% of AI-assistant visitsChatGPT, Aug 2026: 81% of AI-assistant visitsChatGPT, Sept 2026: 35% of AI-assistant visitsGemini, Jul 2026: 8.6% of AI-assistant visitsGemini, Aug 2026: 18% of AI-assistant visitsGemini, Sept 2026: 2.1% of AI-assistant visitsPerplexity, Jul 2026: 20% of AI-assistant visitsPerplexity, Aug 2026: 1.1% of AI-assistant visitsPerplexity, Sept 2026: 1.1% of AI-assistant visits
AssistantJul 2026Aug 2026Sept 2026
ChatGPT46%81%35%
Gemini8.6%18%2.1%
Perplexity20%1.1%1.1%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 476 on the network

Its domain was registered in 2012.

mxverify looked up op.gg's address: no other publication in the directory runs on 3.165.75.97. 476 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

7 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify0 links to other sites in 9 articles; read 3 Nov 2026 Thin sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 3 Nov 2026
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 3 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup3.165.75.97 · Amazon AWS
Domain ageDomain registry (RDAP)Registered 25 Nov 2012

Limitations: what this report does not show

3 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • op.gg gives more than one kind of link (B 17% · C 61% · D 22%), so BV prices a blend of them: an editorial link there would be worth $778 and a guest or sponsored one $389, before relevance.
  • op.gg's visits fell 13% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 03 November 2026