mxverify · valued
paddle.com backlink value and site report
Its domain was registered in 1998.
Backlink value · what one new followed link from paddle.com is worth to rankings
$193 unrelated ×0.5$482 same topic ×1.25
- Direct63%
- Referrals11%
- Organic search11%
- Email8.4%
- Social3.6%
- Other channels2.9%
Links to this site
Links other sites have made to paddle.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 3.8% in the article or main content of the linking page, 53% in its header, menu, sidebar or footer
Links placed here
No link placed on paddle.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Followed 100%
Tech stack
Publisher signals
- Author bylines: none marked up on the homepage
- About page: linked from the homepage
- Editorial policy: not linked from the homepage
- Contact page: not linked from the homepage
Page speed
Chrome users, 28 days to 28 Sept 2026: LCP 1.3 s · INP 99 ms · CLS 0.00 — passes Core Web Vitals.
Domain and hosting
- Domain registered
- 22 May 1998
- Content category
- technology
- Server address
- 3.33.186.135
- Hosting network
- Amazon AWS
Similar sites
How to use this report
- Price check. BV puts one new followed link from paddle.com at $386 (level C), priced on a blend of link types (A 36% · B 19% · C 46%): $193 to an unrelated site (×0.5), $482 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $778 before relevance. A quote far above $97 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 75 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 6 (0–100, the linking pages' average), not paddle.com's own.
- Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 2.6M monthly visits, 11% from organic search (285.5K). Visits rose 6.9% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “paddle”, about 149.8K a month; the ad value beside it is the whole market's.
How BV is worked out
A followed editorial link from paddle.com would be worth up to $778 under BV 2.7, before relevance: its Site Strength is 75 out of 100. The link it usually gives is level C, worth about $386 — and relevance to the site it points to moves that between $193 and $482.
- Site Strength
- 75
- Worth up to
- $778
- Usual link type
- Mostly level C — usually neutralised · A 36%, B 19%, C 46% → ×0.5
- Relevance to your site
- ×1
- BV score
- $386 per link
- Domain registered
- 22 May 1998
A link from paddle.com, by link type
The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.
| Level | What it is | Factor | Value |
|---|---|---|---|
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $778 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $389 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $78 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $39 |
How paddle.com links out: the full reading
Read by mxverify on 30 September 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Fair sample
Articles read
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 97%, B 2.0%, C 1.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 36%, B 19%, C 46%, D 0%.
Traffic in detail
Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| paddle | 271.4K | $2.00 | $542.7K | 149.8K |
| lemon squeezy | 125.4K | $4.98 | $624.6K | 4,340 |
| paddle payment | 4,270 | $3.00 | $12.8K | 3,730 |
| paddle payments | 3,160 | $22.12 | $69.9K | 2,210 |
| paddle.com | 1,900 | $5.67 | $10.8K | 2,160 |
AI assistants
AI assistants sent about 32.3K visits in Aug 2026 — 1.2% of all visits. Each assistant's share of those visits, by month:
ChatGPTGeminiPerplexity
| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|
| ChatGPT | 91% | 90% | 52% |
| Gemini | 3.9% | 3.4% | 18% |
| Perplexity | 2.3% | 0% | 3.8% |
Server and network
No other publication in the directory runs on 3.33.186.135. 453 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.7 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 10 links to other sites in 10 articles, published May 2021 – Jul 2023; read 30 Sept 2026 Fair sample |
| Traffic | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026 |
| Links to this site | Third-party backlink index | 15,252 linking sites, read 30 Sept 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 30 Sept 2026; the rating itself is not shown |
| Server and network | DNS and ASN registry | 3.33.186.135 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 22 May 1998 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from paddle.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.