mxverify · valued
phonepe.com backlink value and site report
Its domain was registered in 2015.
Backlink value · what one new followed link from phonepe.com is worth to rankings
$117 unrelated ×0.5$293 same topic ×1.25
- Direct46%
- Referrals32%
- Paid9.5%
- Organic search7.6%
- Social3.0%
- Other channels1.9%
Links to this site
Links other sites have made to phonepe.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 3.9% in the article or main content of the linking page, 7.8% in its header, menu, sidebar or footer
Links placed here
No link placed on phonepe.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Followed 64%ugc 36%
Tech stack
Publisher signals
- Author bylines: none marked up on the homepage
- About page: linked from the homepage
- Editorial policy: not linked from the homepage
- Contact page: linked from the homepage
Page speed
Chrome users, 28 days to 28 Sept 2026: LCP 2.4 s · INP 165 ms · CLS 0.00 — passes Core Web Vitals.
Domain and hosting
- Domain registered
- 02 December 2015
- Content category
- finance
- Server address
- 143.204.29.101
- Hosting network
- Amazon AWS
Similar sites
How to use this report
- Price check. BV puts a new link from phonepe.com at $234 (level B · nofollow): $117 to an unrelated site (×0.5), $293 to a same-topic site (×1.25). A followed one would be worth $314 before relevance. A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $393 for a followed level B link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 70 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 36% of its links (in the 10 articles we read). The spam score of its links is 3 (0–100, the linking pages' average), not phonepe.com's own.
- Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 13M monthly visits, 7.6% from organic search (981.9K). Visits rose 8.8% from Jun 2026 to Aug 2026.
How BV is worked out
A followed editorial link from phonepe.com would be worth up to $628 under BV 2.7, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 36% of its links are nofollow, so it is worth about $234 — and relevance to the site it points to moves that between $117 and $293.
- Site Strength
- 70
- Worth up to
- $628
- Usual link type
- Level B — may be discounted · nofollow on 36% of its links → ×0.37
- Relevance to your site
- ×1
- BV score
- $234 per link
- Domain registered
- 2 December 2015
A link from phonepe.com, by link type
The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.
| Level | What it is | Factor | Value |
|---|---|---|---|
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $628 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $314 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $63 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $31 |
How phonepe.com links out: the full reading
Read by mxverify on 30 September 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Fair sample
- Advertising
Articles read
| Article | Published | Words | Links out | Followed | Says |
|---|---|---|---|---|---|
| PhonePe Blogs - Life @ PhonePe | — | 85 | 0 | 0 | — |
| এই 4টা গুৰুত্বপূৰ্ণ পদক্ষেপৰ জৰিয়তে আপোনাৰ পৰিয়ালক চাইবাৰ প্ৰৱঞ্চনাৰ পৰা সুৰক্ষিত কৰক | Jan 2026 | 986 | 5 | 5 | — |
| SIM টেকওভার ফ্রড থেকে আপনার মোবাইল ফোনকে সুরক্ষিত রাখুন | May 2025 | 939 | 4 | 4 | — |
| Dare to Dream: Breaking Barriers, Building Dreams | Sept 2023 | 760 | 0 | 0 | — |
| लोन घोटाळा कसा ओळखायचा आणि त्यापासून स्वतःचा बचाव कसा करायचा | Jul 2022 | 752 | 1 | 0 | — |
| நீண்ட கால முதலீட்டை வலுவாக உருவாக்குதல் | Jul 2021 | 505 | 0 | 0 | — |
| EMI మోసాలనుంచి మిమ్మల్ని మీరు రక్షించుకోండి. | May 2021 | 577 | 3 | 0 | — |
| टॉप-अप फसवणूक पासून स्वतःचे संरक्षण करा | May 2021 | 453 | 1 | 0 | — |
| How to Integrate a Payment Gateway? | Sept 2025 | 1,158 | 0 | 0 | — |
| Best Tax Saving Mutual Funds | ELSS Investment | PhonePe | — | 12 | 0 | 0 | — |
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 95%, B 3.0%, C 2.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 14%, B 36%, C 50%, D 0%.
Traffic in detail
Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| phonepe | 51.7K | $0.13 | $6,726 | 134.7K |
| phonepe business | 32.9K | $1.10 | $36.2K | 39.2K |
| phonepe payment gateway | 29.4K | $1.76 | $51.7K | 32K |
| phonepe login | 10.2K | $0.13 | $1,327 | 17.6K |
| phonepe careers | 13K | $0.14 | $1,816 | 15.8K |
AI assistants
AI assistants sent about 50.6K visits in Aug 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:
ChatGPTGeminiClaude
| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|
| ChatGPT | 73% | 70% | 88% |
| Gemini | 11% | 8.7% | 9.4% |
| Claude | 0% | 0.3% | 2.8% |
Server and network
No other publication in the directory runs on 143.204.29.101. 453 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.7 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 14 links to other sites in 10 articles, published May 2021 – Jan 2026; read 30 Sept 2026 Fair sample |
| Traffic | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026 |
| Links to this site | Third-party backlink index | 4,608 linking sites, read 30 Sept 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 30 Sept 2026; the rating itself is not shown |
| Server and network | DNS and ASN registry | 143.204.29.101 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 2 Dec 2015 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from phonepe.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.