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phonepe.com backlink value and site report

Its domain was registered in 2015.

Organisation: PhonePe: Pinnacle Financial Solutions Ltd, part of Flipkart; India. Wikidata · Last updated 30 September 2026 · Visit phonepe.com

Compare

Backlink value · what one new followed link from phonepe.com is worth to rankings

bklinkBV$234per link · level B · nofollow · strength 70
Relevance to the linked site moves it

$117 unrelated ×0.5$293 same topic ×1.25

By the kind of link it gives
  • A editorial$628
  • B guest, sponsored$314
  • C neutralised$63
  • D network$31

Capped by nofollow: priced at ×0.37, not ×0.5.

How BV is worked out · BV 2.7 · not a price anyone charges

13Mmonthly visits+8.8% since Jun 2026
981.9Kfrom organic search7.6% of visits
4,608sites link to it1,629 of them nofollow
2015domain registered10 years ago
2.4 spage load for real users (LCP)passes Core Web Vitals
36%of its own links nofollowin the articles we read
Monthly visits
Jun 2026: 11,924,450 visits11.9MJun 2026Jul 2026: 11,966,067 visits12MJul 2026Aug 2026: 12,970,949 visits13MAug 2026
Where visitors come from
Organic search: 7.6%Direct: 46%Referrals: 32%Social: 3.0%AI assistants: 0.4%Email: 1.5%Paid: 9.5%Affiliate and other: 0.0%7.6%organic
  • Direct46%
  • Referrals32%
  • Paid9.5%
  • Organic search7.6%
  • Social3.0%
  • Other channels1.9%

Organic search, in green, is the traffic BV prices on.

Top countries
  • India98%
  • United States1.1%
  • United Arab Emirates0.2%
  • United Kingdom0.2%
  • Germany0.1%
  • Other countries0.6%

How it links out

64%of its links followed
14links to other sites
10articles read

Followed 64%ugc 36%

Fair sample Read 30 Sept 2026 · its homepage offers advertising · the full reading

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: linked from the homepage

Structured data: Organization, ContactPoint. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 28 Sept 2026: LCP 2.4 s · INP 165 ms · CLS 0.00 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 30 Sept 2026.

Domain and hosting

Domain registered
02 December 2015
Content category
finance
Server address
143.204.29.101
Hosting network
Amazon AWS · AS16509 · US

Similar sites

Matched on subject, kind of site and language. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts a new link from phonepe.com at $234 (level B · nofollow): $117 to an unrelated site (×0.5), $293 to a same-topic site (×1.25). A followed one would be worth $314 before relevance. A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $393 for a followed level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 70 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 36% of its links (in the 10 articles we read). The spam score of its links is 3 (0–100, the linking pages' average), not phonepe.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 13M monthly visits, 7.6% from organic search (981.9K). Visits rose 8.8% from Jun 2026 to Aug 2026. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

How BV is worked out

Site Strength 70 / 100 · level B · nofollow · each factor and link type

A followed editorial link from phonepe.com would be worth up to $628 under BV 2.7, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 36% of its links are nofollow, so it is worth about $234 — and relevance to the site it points to moves that between $117 and $293.

Site Strength
70 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 981.9K estimated monthly organic visits, as of 30 September 2026.
Worth up to
$628 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Level B — may be discounted · nofollow on 36% of its links → ×0.37
Read by Jev from our own reading of phonepe.com's homepage and 10 articles; 36% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$234 per link
Domain registered
2 December 2015 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from phonepe.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$628
B — May be discounted · nofollow hereA guest, sponsored or placed article, or a product or tool directory listing.×0.5$314
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$63
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$31

36% of phonepe.com's links are nofollow, so a new link from it — a guest, sponsored or listed link — is priced at ×0.37: $234, where a followed one would be worth $314. BV prices the ranking value a link passes, and a nofollow link passes little.

How phonepe.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 30 September 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 14 links to other sites across 10 articles published May 2021 – Jan 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed64%
  • Nofollow0%
  • Sponsored0%
  • User-generated (ugc)36%

14 links to other sites across 10 articles, share buttons left out. BV counts 36% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

What its homepage offers
  • Advertising · “PhonePe Ads”

Runs on Gatsby 4.25.4.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 95%, B 3.0%, C 2.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 14%, B 36%, C 50%, D 0%.

Jev reads it as a publication (80%), established as a source (73%), and selling guest, sponsored or paid posts (63%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.

#4,468global rank
#416rank in IN
63%bounce rate
3.5pages per visit
3m 19stime on site
Every channel
  • Organic search7.6%
  • Direct46%
  • Referrals32%
  • Social3.0%
  • AI assistants0.4%
  • Email1.5%
  • Paid9.5%
  • Affiliate and other0.0%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
phonepe51.7K$0.13$6,726134.7K
phonepe business32.9K$1.10$36.2K39.2K
phonepe payment gateway29.4K$1.76$51.7K32K
phonepe login10.2K$0.13$1,32717.6K
phonepe careers13K$0.14$1,81615.8K

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 50.6K visits in Aug 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiClaude

0%50%100%Jun 2026Jul 2026Aug 2026ChatGPT, Jun 2026: 73% of AI-assistant visitsChatGPT, Jul 2026: 70% of AI-assistant visitsChatGPT, Aug 2026: 88% of AI-assistant visitsGemini, Jun 2026: 11% of AI-assistant visitsGemini, Jul 2026: 8.7% of AI-assistant visitsGemini, Aug 2026: 9.4% of AI-assistant visitsClaude, Jun 2026: 0% of AI-assistant visitsClaude, Jul 2026: 0.3% of AI-assistant visitsClaude, Aug 2026: 2.8% of AI-assistant visits
AssistantJun 2026Jul 2026Aug 2026
ChatGPT73%70%88%
Gemini11%8.7%9.4%
Claude0%0.3%2.8%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 453 on the network

No other publication in the directory runs on 143.204.29.101. 453 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.7Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify14 links to other sites in 10 articles, published May 2021 – Jan 2026; read 30 Sept 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026
Links to this siteThird-party backlink index4,608 linking sites, read 30 Sept 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 30 Sept 2026; the rating itself is not shown
Server and networkDNS and ASN registry143.204.29.101 · Amazon AWS
Domain ageDomain registry (RDAP)Registered 2 Dec 2015

Limitations: what this report does not show

4 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from phonepe.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 30 September 2026