razorpay.com backlink value and site report

• Price check. BV puts one new followed link from razorpay.com at $124 (level C), priced on a blend of link types (A 1% · B 4% · C 94%): $62 to an unrelated site (×0.5), $156 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $120 for a level C link pays for what BV does not measure. · Backlink value · what this means
• Qualification and risk. Its Site Strength is 80 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 8 (0–100, the linking pages' average), not razorpay.com's own. · How BV is worked out · what this means
• Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 40.8M monthly visits, 9.0% from organic search (3.7M). Visits rose 18% from Jun 2026 to Aug 2026. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

A followed editorial link from razorpay.com would be worth up to $963 under BV 2.7, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level C, worth about $124 — and relevance to the site it points to moves that between $62 and $156.

Site Strength

80 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 3.7M estimated monthly organic visits, as of 30 September 2026.

Worth up to

$963 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated

Usual link type

Mostly level C — usually neutralised · A 1%, B 4%, C 94% → ×0.13 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of razorpay.com's homepage and 10 articles. No link placed here has been audited yet.

Relevance to your site

×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)

BV score

$124 per link

Domain registered

23 August 2013 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from razorpay.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

No other publication in the directory runs on 3.161.174.72. 453 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

• No link on this publication has been audited yet, so nothing here describes how its links behave.
• A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
• The BV score is what one new followed link from razorpay.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
• Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.