What a link is worthmxverify · audited
Site report: theglobeandmail.com
Audited by bklink.uk
bklink.uk has checked 2 links placed on theglobeandmail.com, most recently on 24 September 2026: whether each is still on the page, followed or nofollow, in the article or tucked in a footer, and whether it stayed there.
Why it matters. A site's own word says what a link should be; an audit shows what it is. The figures under How its links behaved come from those checks, not from estimates, and each new audit adds to them.
We have audited 2 placed links on theglobeandmail.com — too few to state rates. Its domain was registered in 1995.
The badge shows what a link from theglobeandmail.com is worth, as this report does, and updates by itself. It links to this report.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.5 | Site Strength × link type; link type read from 2 audited links |
| Links placed here | bklink audits | 2 links checked on the page, latest 24 Sept 2026 Thin sample |
| How it links out | Read by mxverify | Not read yet |
| Traffic | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 27 Sept 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 11 Sept 2026; the rating itself is not shown |
| Server and network | DNS and ASN registry | 3.174.255.28 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 18 Sept 1995 |
Backlink value
BV$99per link · level C · strength 80A followed editorial link from theglobeandmail.com would be worth up to $963 under BV 2.5, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level C, worth about $99 — and relevance to the site it points to moves that between $50 and $124.
- Site Strength
- 80
- Worth up to
- $963
- Usual link type
- Mostly level C — usually neutralised · A 1%, C 97%, D 3% → ×0.1
- Relevance to your site
- ×1
- BV score
- $99 per link
- Domain registered
- 18 September 1995
A link from theglobeandmail.com, by link type
The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.
| Level | What it is | Factor | Value |
|---|---|---|---|
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $963 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $482 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $96 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $48 |
Traffic
Modelled estimates for Aug 2026, as of 27 September 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Traffic value |
|---|---|---|---|
| globe and mail | 135.1K | $2.13 | $264.3K |
| horoscope | 300.6K | $0.73 | $25.6K |
| moderna stock | 929.6K | $1.80 | $21.8K |
| national bank open | 305.9K | $1.22 | $17.9K |
| horoscope today | 57.3K | $0.46 | $17.4K |
AI assistants
AI assistants sent about 70.4K visits in Aug 2026 — 0.5% of all visits. Each assistant's share of those visits, by month:
ClaudeChatGPTPerplexity
| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|
| Claude | 44% | 31% | 64% |
| ChatGPT | 11% | 17% | 18% |
| Perplexity | 2.9% | 52% | 4.4% |
How its links behaved
Fewer than 3 readable audited links — too few for percentages to mean anything.
Hosting
- Server address
- 3.174.255.28
- Hosting network
- Amazon AWS
- Server country
- US
- Domain registered
- 18 September 1995
- Content category
- news
Server and network
No other publication in the directory runs on 3.174.255.28. 451 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Limitations: what this report does not show
- Only 2 links have been audited here — a sample too small to describe the publication as a whole.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from theglobeandmail.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.