mxverifyWhat a link is worth
mxverify / Publications / wired.businessaudited

Backlink value and traffic report for wired.business

In short: A new followed link from wired.business is worth about $124 to rankings by BV 2.9 (level B, Site Strength 50 of 100); BV is an estimate, not a price anyone charges. It gets about 790 visits a month, 36% from organic search, up 12% since Jul 2026. 1 link placed on it has been audited.

First recorded 20 September 2026 · Last updated 29 September 2026 · Visit wired.business

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Some of this report is more than 30 days old. · free, a few seconds

Backlink value · what one new followed link from wired.business is worth to rankings

Directory pilot · Domain Rating by Ahrefs
bklinkBV$124per link · level B · strength 50
reading confidenceLow, 37 out of 100

Reading confidence 37 / 100

  • What we saw41
  • Our model's certainty68
  • Its view of the pages68

1 audited link judged · 3 of 4 pages read had text · 19 links to other sites seen · posts Sept 2026 – Oct 2026

How much of wired.business we saw in audited links and read, and how sure our model was about the kind of link it gives. Never higher than what we saw. The full reading

Thin evidence: priced from 1 checked link. Too few checked links to be sure of the kind of link it gives; 3 or more would be. 1 link checked here, last on 23 Sept 2026 · Priced 6 Nov 2026 · pages read 29 Oct 2026 · links last checked 23 Sept 2026.

Relevance to the linked site moves it

$62 unrelated ×0.5$156 same topic ×1.25

By the kind of link it gives
  • A editorial$267
  • B guest, sponsored$134
  • C neutralised$27
  • D network$13

Priced on a blend of link types: A 7% · B 76% · C 14% · D 3% → ×0.47.

Relevance to the linked site moves it

$62 unrelated ×0.5$156 same topic ×1.25

By the kind of link it gives
  • A editorial$267
  • B guest, sponsored$134
  • C neutralised$27
  • D network$13

Priced on a blend of link types: A 7% · B 76% · C 14% · D 3% → ×0.47.

A preview. The same BV 2.9 with one input changed: the site's Ahrefs Domain Rating on DR4, the model Ahrefs makes live on 1 December 2026, as Ahrefs gave it on 6 Nov 2026. The rest of this report is priced on DR3, the rating in use today.

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

790monthly visits+12% since Jul 2026
287from organic search36% of visits
2,292sites link to it+29% since Sept 2026
2025domain registeredexpires Oct 2026 · as of Oct 2026
1.9 spage load for real users (LCP)passes Core Web Vitals
1link auditedtoo few for percentages

How it compares · among 511 technology sites on mxverify

Peers are the most specific group of at least 20 sites on mxverify it belongs to: its topic, its category or its kind of site. Figures are third-party traffic estimates and mxverify's BV, as elsewhere on this report.

Monthly visits
Jul 2026: 703 visits703Jul 2026Aug 2026: 12,230 visits12.2KAug 2026Sept 2026: 790 visits790Sept 2026
Where visitors come from
Organic search: 36%Direct: 38%Referrals: 9.0%Social: 5.5%AI assistants: 2.1%Email: 2.9%Paid: 4.1%Affiliate and other: 1.7%36%organic

Organic search, in green, is the traffic BV prices on.

Top countries

How it links out

84%of its links followed
19links to other sites
4articles read

Followed 84%Sponsored 16%

Fair sample Read 29 Oct 2026 · its homepage offers advertising · the full reading

Domain and hosting

Domain registered
30 October 2025
Registration expires
30 October 2026 · as of 14 October 2026, when the record was last read
Record last changed
11 August 2026
Content category
technology
Also about
Business · named by its homepage's title and description
Server address
172.67.209.50 · CDN edge, shared by unrelated sites
Hosting network
Cloudflare (CDN) · AS13335 · US

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: not linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: not linked from the homepage

Structured data: none on the homepage. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 24 Sept 2026: LCP 1.9 s · INP 36 ms · CLS 0.04 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 7% phone · 93% desktop — share of Chrome page loads, same 28 days.

Sources: homepage read 28 Sept 2026; ad load from a web technology index, 28 Sept 2026.

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from wired.business at $124 (level B), priced on a blend of link types (A 7% · B 76% · C 14% · D 3%): $62 to an unrelated site (×0.5), $156 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $267 before relevance. A quote far above $167 for a level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 50 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 4 articles we read, 16% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 9 (0–100, the linking pages' average), not wired.business's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 790 monthly visits, 36% from organic search (287). Visits rose 12% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “dr score”, about 10 a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about wired.business

9 questions answered

What is a link from wired.business worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from wired.business is worth about $124 (level B). Relevance moves it: $62 to an unrelated site, $156 to a same-topic site.

In short: a link from wired.business is worth about $124 to rankings, up to $156 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from wired.business worth placing?

That depends on the kind of link: by BV 2.9, a link from wired.business is worth $267 as an editorial citation (level A), $134 as a guest, sponsored or listed link (level B), $27 as a press-release, syndicated, profile or forum link (level C), $13 as a network link (level D), before relevance. A price far above $167 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does wired.business's BV compare with other sites?

At about $124 a link, wired.business is in the “$100 to $249” value band, with 357 of the 4,444 sites valued on mxverify. 213 sites are in a higher band.

In short: 213 of the 4,444 valued sites sit in a higher value band than wired.business.

Source: mxverify's own directory, counted at the last daily update

How much traffic does wired.business get?

wired.business gets about 790 visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 36% of them (287) come from organic search. Visits rose 12% from Jul 2026 to Sept 2026.

In short: wired.business draws about 790 visits a month, up 12% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does wired.business pass Core Web Vitals?

Yes: real Chrome users see wired.business's largest content load in 1.9 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: wired.business passes Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 24 Sept 2026; web.dev: Web Vitals

How old is wired.business?

The domain wired.business was registered in 2025, 1 year ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has wired.business been audited?

Yes: 1 link placed on wired.business has been audited on bklink.uk, each checked for whether it is still there and followed.

Source: audits on bklink.uk, latest 23 Sept 2026

How BV is worked out

Site Strength 50 / 100 · level B · each factor and link type

A followed editorial link from wired.business would be worth up to $267 under BV 2.9, before relevance: its Site Strength is 50 out of 100. The link it usually gives is level B, worth about $124 — and relevance to the site it points to moves that between $62 and $156.

Site Strength
50 / 100 (how Site Strength is worked out). Traffic: 287 estimated monthly organic visits, as of 7 October 2026.
Worth up to
$267 · before relevance — how it is calculated
Usual link type
Mostly level B — may be discounted · A 7%, B 76%, C 14%, D 3% → ×0.47 (each level's factor below, weighted by those shares)
Read by Jev, the model that judges every link in a bklink audit, from 1 audited link on this site.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$124 per link
Domain registered
30 October 2025 · shown for context (how age is used)

A link from wired.business, by link type

A link from wired.business at each level. What each level means.

LevelFactorValue
A — Counted×1$267
B — May be discounted×0.5$134
C — Usually neutralised×0.1$27
D — Network×0.05$13

How wired.business links out: the full reading

4 articles read · each link counted

Read by mxverify on 29 October 2026: the homepage and 4 articles (1 from across its sitemap, 3 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 19 links to other sites across 4 articles published Sept 2026 – Oct 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed84%
  • Nofollow0%
  • Sponsored16%
  • User-generated (ugc)0%

19 links to other sites across 4 articles, share buttons left out. BV counts 16% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

What its homepage offers
  • Advertising · “Advertising (15)”

Articles read

ArticlePublishedWordsLinks outFollowedSays
Submit your website to Wired Business—5700—
Freight Class Calculator - Wired BusinessOct 202648676—
HonestCredit Calculators - Wired BusinessSept 202648376—
VINnumber.net - Wired BusinessSept 202668154—

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level B — A 6.0%, B 87%, C 6.0%, D 1.0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 7.0%, B 76%, C 14%, D 3.0%.

Jev reads it as a link network (63%), thin or made for links as a source (85%), and selling guest, sponsored or paid posts (87%).

Traffic in detail

engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Sept 2026, as of 7 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#1,938,237global rank
no datacountry rank
79%bounce rate
1.0pages per visit
no datatime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
3. flairy: give your folders personality0†——100
dr score3,600$3.51$12.6K10
wired246K$1.86$457.6K0
scroll launch1,300$15.12$19.7K0
tapedit22.2K$1.58$35.1K0

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 17 visits in Sept 2026 — 2.1% of all visits. No assistant breakdown reported.

AI crawler access

wired.business's robots.txt asks 7 of the 10 AI crawlers below not to read the site, all of them ones that collect training data.

Crawlerrobots.txt
AI searchCrawls when an assistant searches the web for an answer
ChatGPT logoChatGPT OAI-SearchBotAllowed
Claude logoClaude Claude-SearchBotAllowed
Perplexity logoPerplexity PerplexityBotAllowed
AI trainingCollects text to train AI models
OpenAI logoOpenAI GPTBotDisallowed
Anthropic logoAnthropic ClaudeBotDisallowed
Google logoGoogle Google-ExtendedDisallowed
Apple logoApple Applebot-ExtendedDisallowed
Meta logoMeta Meta-ExternalAgentDisallowed
ByteDance logoByteDance BytespiderDisallowed
Common Crawl logoCommon Crawl CCBotDisallowed

Content signals in the file: search yes · AI training no.

Read from wired.business/robots.txt on 27 October 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

We have audited 1 placed link on wired.business — too few to state rates. Its domain was registered in 2025.

mxverify looked up wired.business's address: it is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type read from 1 audited link
Links placed herebklink audits1 link checked on the page, latest 23 Sept 2026 Thin sample
How it links outRead by mxverify19 links to other sites in 4 articles, published Sept 2026 – Oct 2026; read 29 Oct 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 7 Oct 2026
Links to this siteThird-party backlink index2,292 linking sites, read 29 Oct 2026; 2 monthly readings
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 6 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup172.67.209.50 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 30 Oct 2025

Limitations: what this report does not show

3 stated plainly
  • Only 1 link has been audited here — a sample too small to describe the publication as a whole.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • wired.business gives more than one kind of link (A 7% · B 76% · C 14% · D 3%), so BV prices a blend of them: an editorial link there would be worth $267 and a guest or sponsored one $134, before relevance.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 29 September 2026