What a link is worthmxverify · valued
Backlink value and traffic report for zepto.com
In short: A new followed link from zepto.com is worth about $156 to rankings by BV 2.9 (level C, Site Strength 70 of 100); BV is an estimate, not a price anyone charges. It gets about 18M visits a month, 42% from organic search, up 31% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from zepto.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from zepto.com is worth to rankings
BV$156per link · level C · strength 70reading confidenceFair, 45 out of 100
Reading confidence 45 / 100
10 of 10 pages read had text · 0 links to other sites seen
How much of zepto.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading
Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site.
$78 unrelated ×0.5$195 same topic ×1.25
In its own words
Zepto is an Indian quick-commerce platform delivering groceries, fresh produce, household essentials, and more in minutes. Operated by Zepto Marketplace Limited.
Its file lists 5 sections: What Zepto Does, Key Sections, URL Patterns, Coverage, Notes for LLMs.
- Organic search42%
- Direct38%
- Referrals8.5%
- Paid5.9%
- Affiliate and other2.1%
- Other channels3.0%
Links to this site
Links placed here
No link placed on zepto.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
No links to other sites in the 10 articles read.
Tech stack
Page speed
Chrome users, 28 days to 31 Oct 2026: LCP 2.1 s · INP 189 ms · CLS 0.03 — passes Core Web Vitals.
Devices: 90% phone · 10% desktop — share of Chrome page loads, same 28 days.
Domain and hosting
- Domain registered
- 24 June 2004
- Server address
- 13.200.110.47
- Hosting network
- Amazon AWS
How to use this report
- Price check. BV puts one new followed link from zepto.com at $156 (level C), priced on a blend of link types (A 5% · B 27% · C 59% · D 9%): $78 to an unrelated site (×0.5), $195 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $79 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 70 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link).
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 18M monthly visits, 42% from organic search (7.7M). Visits rose 31% from Jul 2026 to Sept 2026.
Quick answers about zepto.com
What is a link from zepto.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from zepto.com is worth about $156 (level C). Relevance moves it: $78 to an unrelated site, $195 to a same-topic site.
In short: a link from zepto.com is worth about $156 to rankings, up to $195 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from zepto.com worth placing?
That depends on the kind of link: by BV 2.9, a link from zepto.com is worth $628 as an editorial citation (level A), $314 as a guest, sponsored or listed link (level B), $63 as a press-release, syndicated, profile or forum link (level C), $31 as a network link (level D), before relevance. A price far above $79 for a level C link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does zepto.com's BV compare with other sites?
At about $156 a link, zepto.com is in the “$100 to $249” value band, with 311 of the 4,052 sites valued on mxverify. 177 sites are in a higher band.
In short: 177 of the 4,052 valued sites sit in a higher value band than zepto.com.
Source: mxverify's own directory, counted at the last daily update
How much traffic does zepto.com get?
zepto.com gets about 18M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 42% of them (7.7M) come from organic search. Visits rose 31% from Jul 2026 to Sept 2026.
In short: zepto.com draws about 18M visits a month, up 31% since Jul 2026.
Does zepto.com pass Core Web Vitals?
Yes: real Chrome users see zepto.com's largest content load in 2.1 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: zepto.com passes Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 31 Oct 2026; web.dev: Web Vitals
How old is zepto.com?
The domain zepto.com was registered in 2004, 22 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
Has zepto.com been audited?
No link placed on zepto.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: zepto.com's report is valued, not audited.
How BV is worked out
A followed editorial link from zepto.com would be worth up to $628 under BV 2.9, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level C, worth about $156 — and relevance to the site it points to moves that between $78 and $195.
- Site Strength
- 70
- Worth up to
- $628
- Usual link type
- Mostly level C — usually neutralised · A 5%, B 27%, C 59%, D 9% → ×0.25
- Relevance to your site
- ×1
- BV score
- $156 per link
- Domain registered
- 24 June 2004
A link from zepto.com, by link type
A link from zepto.com at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $628 |
| B — May be discounted | ×0.5 | $314 |
| C — Usually neutralised | ×0.1 | $63 |
| D — Network | ×0.05 | $31 |
How zepto.com links out: the full reading
Read by mxverify on 2 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Thin sample
Articles read
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 73%, B 9.0%, C 17%, D 1.0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 5.0%, B 27%, C 59%, D 9.4%.
Traffic in detail
Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| zepto | 366K† | $0.20† | $73.2K† | 1.2M |
| zepto lite | 3,430† | $0.50† | $1,715† | 66.1K |
| zepto cafe | 6,320† | $0.45† | $2,844† | 50.6K |
| zepto customer care | 1,730† | — | — | 26.6K |
| zepto customer care number | 1,760† | — | — | 25.7K |
AI assistants
AI assistants sent about 151.6K visits in Sept 2026 — 0.8% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 48% | 84% | 39% |
| Gemini | 3.5% | 12% | 6.6% |
| Perplexity | 1.0% | 2.0% | 2.1% |
Server and network
Its domain was registered in 2004.
mxverify looked up zepto.com's address: no other publication in the directory runs on 13.200.110.47. 476 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 0 links to other sites in 10 articles; read 2 Nov 2026 Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 2 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 13.200.110.47 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 24 Jun 2004 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- zepto.com gives more than one kind of link (A 5% · B 27% · C 59% · D 9%), so BV prices a blend of them: an editorial link there would be worth $628 and a guest or sponsored one $314, before relevance.