What a link is worthmxverify · valued
Backlink value and traffic report for zomato.com
In short: A new followed link from zomato.com is worth about $577 to rankings by BV 2.9 (level B, Site Strength 80 of 100); BV is an estimate, not a price anyone charges. It gets about 14.2M visits a month, 45% from organic search, down 6.8% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from zomato.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from zomato.com is worth to rankings
BV$577per link · level B · strength 80reading confidenceFair, 65 out of 100
Reading confidence 65 / 100
10 of 10 pages read had text · 30 links to other sites seen
How much of zomato.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading
Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site.
$288 unrelated ×0.5$721 same topic ×1.25
In its own words
Zomato is a restaurant discovery and food delivery service operating in India. AI agents should interact with Zomato through its web APIs described below. Do not scrape page markup or guess at undocumented endpoints.
Its file lists 4 sections: Agent access (Web APIs), Agent conduct, Help and policies, Optional.
- Organic search45%
- Direct44%
- Social4.3%
- Referrals3.8%
- Paid1.9%
- Other channels1.2%
Links to this site
Links placed here
No link placed on zomato.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Followed 100%
Tech stack
Page speed
Chrome users, 28 days to 31 Oct 2026: LCP 3.0 s · INP 224 ms · CLS 0.06 — does not pass Core Web Vitals.
Devices: 42% phone · 58% desktop — share of Chrome page loads, same 28 days.
Domain and hosting
- Domain registered
- 24 February 2006
- Server address
- 3.0.7.255
- Hosting network
- Amazon AWS
How to use this report
- Price check. BV puts one new followed link from zomato.com at $577 (level B), priced on a blend of link types (A 33% · B 50% · C 17%): $288 to an unrelated site (×0.5), $721 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $602 for a level B link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 80 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 14.2M monthly visits, 45% from organic search (6.3M). Visits fell 6.8% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “bollyflix”, about 569K a month; the ad value beside it is the whole market's.
Quick answers about zomato.com
What is a link from zomato.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from zomato.com is worth about $577 (level B). Relevance moves it: $288 to an unrelated site, $721 to a same-topic site.
In short: a link from zomato.com is worth about $577 to rankings, up to $721 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from zomato.com worth placing?
That depends on the kind of link: by BV 2.9, a link from zomato.com is worth $963 as an editorial citation (level A), $482 as a guest, sponsored or listed link (level B), $96 as a press-release, syndicated, profile or forum link (level C), $48 as a network link (level D), before relevance. A price far above $602 for a level B link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does zomato.com's BV compare with other sites?
At about $577 a link, zomato.com is in the “$500 or more” value band, with 31 of the 4,052 sites valued on mxverify. No site is in a higher band.
In short: zomato.com is in the highest value band of the 4,052 sites valued on mxverify.
Source: mxverify's own directory, counted at the last daily update
How much traffic does zomato.com get?
zomato.com gets about 14.2M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 45% of them (6.3M) come from organic search. Visits fell 6.8% from Jul 2026 to Sept 2026.
In short: zomato.com draws about 14.2M visits a month, down 6.8% since Jul 2026.
Does zomato.com pass Core Web Vitals?
No: real Chrome users see zomato.com's largest content load in 3.0 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: zomato.com does not pass Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 31 Oct 2026; web.dev: Web Vitals
Does zomato.com link out with nofollow?
In the 10 articles we read, zomato.com made 30 links to other sites, and 0% of them were nofollow, sponsored or ugc; the other 100% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth.
Source: mxverify's reading of 10 articles, 2 Nov 2026; Google Search Central: qualify your outbound links
How old is zomato.com?
The domain zomato.com was registered in 2006, 20 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
Has zomato.com been audited?
No link placed on zomato.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: zomato.com's report is valued, not audited.
How BV is worked out
A followed editorial link from zomato.com would be worth up to $963 under BV 2.9, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level B, worth about $577 — and relevance to the site it points to moves that between $288 and $721.
- Site Strength
- 80
- Worth up to
- $963
- Usual link type
- Mostly level B — may be discounted · A 33%, B 50%, C 17% → ×0.6
- Relevance to your site
- ×1
- BV score
- $577 per link
- Domain registered
- 24 February 2006
A link from zomato.com, by link type
A link from zomato.com at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $963 |
| B — May be discounted | ×0.5 | $482 |
| C — Usually neutralised | ×0.1 | $96 |
| D — Network | ×0.05 | $48 |
How zomato.com links out: the full reading
Read by mxverify on 2 November 2026: the homepage and 10 articles (10 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Strong sample
- Advertising
Articles read
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 94%, B 5.0%, C 1.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 33%, B 50%, C 17%, D 0%.
Traffic in detail
Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| zomato | 310.8K† | $0.17† | $52.8K† | 926.1K |
| bollyflix | 1.1M† | $0.20† | $220.2K† | 569K |
| zomato partner | 32.9K† | $0.34† | $11.2K† | 43.9K |
| restaurants near me | 529.2K† | $1.06† | $561K† | 33.6K |
| desihub | 299.4K† | $0.44† | $131.7K† | 25K |
AI assistants
AI assistants sent about 35.4K visits in Sept 2026 — 0.3% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 77% | 84% | 58% |
| Gemini | 0% | 14% | 0.4% |
| Perplexity | 6.6% | 1.5% | 0.3% |
Server and network
Its domain was registered in 2006.
mxverify looked up zomato.com's address: no other publication in the directory runs on 3.0.7.255. 476 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 30 links to other sites in 10 articles; read 2 Nov 2026 Strong sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 2 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 3.0.7.255 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 24 Feb 2006 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- zomato.com gives more than one kind of link (A 33% · B 50% · C 17%), so BV prices a blend of them: an editorial link there would be worth $963 and a guest or sponsored one $482, before relevance.