mxverify / arsenal

Sites where “arsenal” is a top search keyword

2 sites on record list “arsenal” among the searches that send them the most visitors, by traffic estimates. It is searched about 24.9M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.83 a click in search ads: a month of its searches would cost about $20.7M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

24.9MGoogle monthly search volumeno change since Oct 2025

−64%Last 3 months vs 3 beforefalling

53/100Demand scoremoderate

89/100Keyword difficulty (US)very hard

InformationalSearch intentwants to learn

$0.83Google Ads cost per clicktop-of-page bids $0.23–$1.84

4.8MThird-party estimated keyword demandSept 2026

2Sites getting visits from itSept 2026

What the data says

Demand is softening: Google searches for “arsenal” held steady at about 24.9M from Oct 2025 to Sept 2026; the last three months averaged 19.1M, 64% below the three before.
Searches peak in May 2026 (83.1M) and are lowest in Jun 2026 (6.1M), a 13.6× swing within the year: time content to be indexed before the peak.
The 2 listed sites take about 710.8K visits a month from “arsenal”, 15% of its 4.8M searches (traffic estimates). The other 85% goes to sites not on record here, or ends without a click.
bbc.com takes nearly all the listed sites' visits from “arsenal” (100%): the others barely register.
At $0.83 a click (Google Ads), the listed sites' 710.8K visits a month from “arsenal” would cost about $590K as search ads; bbc.com's alone about $587.5K. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 5 times for Sept 2026: Google Ads counts 24.9M searches, the traffic estimates 4.8M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	24.9M	30.4M	37.2M	45.5M	37.2M	45.5M	68M	83.1M	6.1M	7.5M	24.9M	24.9M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	—	4.8M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
bbc.com	100%	707.9K	$587.5K	93	649K
republika.co.id	0%	2,940	$2,440	81	79.6K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 81 to 93.

Where these sites' visitors are

United States30%
United Kingdom11%
Canada6%
Australia4%
Germany3%
Other countries46%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones84%
Computers and tablets16%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

89/100Keyword difficulty (US)very hard

9/100Ranking easehard

DR 93First page, median Ahrefs DR

937Linking sites per top-ten pageaverage, US

On Google's page:PerspectivesVideosRelated searchesKnowledge panelImages

Google's first page, United States

#	Site	Page title	DR
1	youtube.com	ESPN FC	99
2	football.london	Arsenal FC - Latest news, pictures, video comment	73
3	simple.wikipedia.org	Arsenal F.C. - Simple English Wikipedia, the free ...	97
4	youtube.com	This Could Decide The Title Before Arsenal Do	99
5	dailycannon.com	Arsenal Football Club Covered Differently	55
6	arsenal.com	Arsenal.com	80
7	reddit.com	Scenes as Fleetwood Town knock Arsenal out of the Carabao ...	95
8	besoccer.com	Arsenal FC live score, table and standings	73
9	bbc.comlisted here	Highlights - WUCL - Arsenal 3-0 Benfica	93

Google's results for “arsenal” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 89 of 100 for US results: very hard on the vendor's scale.
youtube.com has 2 results in Google's top 9 for “arsenal”.
1 of the sites listed here is in Google's US top 9: bbc.com (#9).
The first page's median Ahrefs DR is 93; the lowest-rated result, dailycannon.com at #5, has DR 55.
The top ten pages have about 937 linking sites each on average (US results, third-party link index).

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Arsenal tickets
Arsenal com video
Arsenal com live
Arsenal video live
All Arsenal
Arsenal player
Arsenal video 2022
Arsenal new videos

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

53/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	24.9M a month · weight 40%
Year	50	+0% since Oct 2025 · weight 20%
Momentum	0	last 3 months −64% on the 3 before · weight 20%
Commercial	17	$0.83 a click (Google Ads) · weight 20%

9/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	11	89 of 100 (US) · weight 50%
First-page strength	7	median Ahrefs DR 93 · weight 50%

What to do with it

A hard first page (ease 9) for moderate demand (53): compare your site's strength with the first page's median Ahrefs DR before committing.
Study bbc.com: it takes 100% of the listed sites' visits from “arsenal”; its report shows which of its traffic comes from search.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
bbc.com	Valued	707.9K	Sept 2026
republika.co.id	Valued	2,940	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.