mxverify / college football

Sites where “college football” is a top search keyword

One site on record lists “college football” among the searches that send it the most visitors, by traffic estimates. It is searched about 13.6M times a month on Google, worldwide (Google Ads, Sept 2026), at about $7.57 a click in search ads: a month of its searches would cost about $103M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

13.6MGoogle monthly search volume+49% since Oct 2025

×23Last 3 months vs 3 beforerising

93/100Demand scorestrong

87/100Keyword difficulty (US)very hard

InformationalSearch intentwants to learn

$7.57Google Ads cost per clicktop-of-page bids $1.66–$16.35

2.4MThird-party estimated keyword demandSept 2026

1Sites getting visits from itSept 2026

What the data says

Demand is rising: Google searches for “college football” rose 49% (9.1M to 13.6M) from Oct 2025 to Sept 2026; the last three months averaged 5.4M, about 23 times the three before.
The listed site takes about 281.6K visits a month from “college football”, 12% of its 2.4M searches (traffic estimates). The other 88% goes to sites not on record here, or ends without a click.
At $7.57 a click (Google Ads), the listed sites' 281.6K visits a month from “college football” would cost about $2.1M as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 6 times for Sept 2026: Google Ads counts 13.6M searches, the traffic estimates 2.4M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	9.1M	11.1M	11.1M	9.1M	368K	368K	301K	201K	201K	301K	2.2M	13.6M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	—	2.4M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
usatoday.com	100%	281.6K	$2.1M	92	522.8K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States89%
Canada3%
United Kingdom1%
Germany1%
Australia1%
Other countries5%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones70%
Computers and tablets30%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

87/100Keyword difficulty (US)very hard

11/100Ranking easehard

DR 92First page, median Ahrefs DR

887Linking sites per top-ten pageaverage, US

On Google's page:PerspectivesPeople also askRelated searchesImagesAI Overview

Google's first page, United States

#	Site	Page title	DR
1	youtube.com	ESPN College Football	99
2	espn.com	College Football Scores - American Conference 2026 ...	91
3	sports.yahoo.com	College Football Top 25 Schedule 2026-27	94
4	collegepressbox.com	College Pressbox: Complete College Football Coverage	31
5	cbssports.com	College Football Schedule 2026-27	86
6	apnews.com	College football \| Latest News & Updates	92
7	foxsports.com	2026 NCAA College Football Scores	84
8	youtube.com	Utah Utes vs. Cincinnati Bearcats \| Full Game Highlights	99

Google's results for “college football” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 87 of 100 for US results: very hard on the vendor's scale.
youtube.com has 2 results in Google's top 8 for “college football”.
None of the 1 sites listed here is in Google's US top 8 for “college football”.
The first page's median Ahrefs DR is 92; the lowest-rated result, collegepressbox.com at #4, has DR 31.
The top ten pages have about 887 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “college football”, citing 7 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

College football scores today
ESPN college football today
College football schedule tonight
College football scores today on TV
College football scores, top 25
Espn college football scores today on tv
College football scores today fbs
ESPN college football rankings

Keywords the same sites get visits from

amazon 1 of these sites · 2 sites in all
raiders 1 of these sites · 1 site in all
red sox 1 of these sites · 1 site in all
ufc 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

93/100 · Demand score, strong

How much searching there is and what advertisers pay for it.

Searches	100	13.6M a month · weight 40%
Year	64	+49% since Oct 2025 · weight 20%
Momentum	100	last 3 months +2196% on the 3 before · weight 20%
Commercial	100	$7.57 a click (Google Ads) · weight 20%

11/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	13	87 of 100 (US) · weight 50%
First-page strength	9	median Ahrefs DR 92 · weight 50%

What to do with it

Strong demand but a hard first page (ease 11): aim at its related searches first and build links before the head term.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
usatoday.com	Audited	281.6K	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.