What a link is worthmxverify · audited
Site report: usatoday.com
Audited by bklink.uk
bklink.uk has checked 2 links placed on usatoday.com, most recently on 24 September 2026: whether each is still on the page, followed or nofollow, in the article or tucked in a footer, and whether it stayed there.
Why it matters. A site's own word says what a link should be; an audit shows what it is. The figures under How its links behaved come from those checks, not from estimates, and each new audit adds to them.
We have audited 2 placed links on usatoday.com — too few to state rates. It is served through Fastly (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1994.
The badge shows what a link from usatoday.com is worth, as this report does, and updates by itself. It links to this report.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.5 | Site Strength × link type; link type read from 2 audited links |
| Links placed here | bklink audits | 2 links checked on the page, latest 24 Sept 2026 Thin sample |
| How it links out | Read by mxverify | Not read yet |
| Traffic | Third-party estimates | Modelled estimates for Aug 2026, site-wide and for all visitors, as of 27 Sept 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 11 Sept 2026; the rating itself is not shown |
| Server and network | DNS and ASN registry | 151.101.190.62 · Fastly (CDN) · a CDN edge, shared by unrelated sites |
| Domain age | Domain registry (RDAP) | Registered 29 Apr 1994 |
Backlink value
BV$145per link · level C · strength 90A followed editorial link from usatoday.com would be worth up to $1,477 under BV 2.5, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level C, worth about $145 — and relevance to the site it points to moves that between $73 and $181.
- Site Strength
- 90
- Worth up to
- $1,477
- Usual link type
- Mostly level C — usually neutralised · C 97%, D 4% → ×0.1
- Relevance to your site
- ×1
- BV score
- $145 per link
- Domain registered
- 29 April 1994
A link from usatoday.com, by link type
The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.
| Level | What it is | Factor | Value |
|---|---|---|---|
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,477 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $739 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $148 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $74 |
Traffic
Modelled estimates for Aug 2026, as of 27 September 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Traffic value |
|---|---|---|---|
| hayden panettiere | 11.2M | $0.51 | $787.1K |
| weather | 18.4M | $0.47 | $724.8K |
| ufc | 9.6M | $2.12 | $465.8K |
| amazon | 87M | $0.26 | $417K |
| wordle | 13.5M | $1.78 | $351.2K |
AI assistants
AI assistants sent about 216.8K visits in Aug 2026 — 0.3% of all visits. Each assistant's share of those visits, by month:
ChatGPTPerplexityGemini
| Assistant | Jun 2026 | Jul 2026 | Aug 2026 |
|---|---|---|---|
| ChatGPT | 58% | 60% | 65% |
| Perplexity | 23% | 38% | 17% |
| Gemini | 12% | 1.3% | 8.2% |
How its links behaved
Fewer than 3 readable audited links — too few for percentages to mean anything.
Hosting
- Server address
- 151.101.190.62
- Hosting network
- Fastly (CDN)
- Server country
- US
- Domain registered
- 29 April 1994
- Content category
- news
Server and network
usatoday.com is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.
Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Limitations: what this report does not show
- Only 2 links have been audited here — a sample too small to describe the publication as a whole.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from usatoday.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.