mxverify / ghost website

Sites where “ghost website” is a top search keyword

One site on record lists “ghost website” among the searches that send it the most visitors, by traffic estimates. It is searched about 5,400 times a month on Google, worldwide (Google Ads, Sept 2026), at about $5.76 a click in search ads: a month of its searches would cost about $31.1K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

5,400Google monthly search volume+23% since Oct 2025

no changeLast 3 months vs 3 beforesteady

63/100Demand scoremoderate

65/100Keyword difficulty (US)difficult

NavigationalSearch intentlooking for a site

$5.76Google Ads cost per clicktop-of-page bids $0.99–$12.42

1,310Third-party estimated keyword demandSept 2026

1Sites getting visits from itSept 2026

What the data says

Demand is up on the year, now levelling off: Google searches for “ghost website” rose 23% (4,400 to 5,400) from Oct 2025 to Sept 2026.
Searches peak in May 2026 (5,400) and are lowest in Nov 2025 (3,600), a 1.5× swing within the year: time content to be indexed before the peak.
The listed site takes about 950 visits a month from “ghost website”, 73% of its 1,310 searches (traffic estimates). The other 27% goes to sites not on record here, or ends without a click.
At $5.76 a click (Google Ads), the listed sites' 950 visits a month from “ghost website” would cost about $5,472 as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 4 times for Sept 2026: Google Ads counts 5,400 searches, the traffic estimates 1,310. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	4,400	3,600	3,600	4,400	4,400	4,400	4,400	5,400	4,400	4,400	4,400	5,400
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	—	1,310

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
ghost.org	100%	950	$5,472	92	50.3K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States44%
India9%
United Kingdom4%
France3%
Brazil3%
Other countries38%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones25%
Computers and tablets75%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

65/100Keyword difficulty (US)difficult

22/100Ranking easehard

DR 92First page, median Ahrefs DR

4,804Linking sites per top-ten pageaverage, US

On Google's page:AI OverviewPeople also askRelated searches

Google's first page, United States

#	Site	Page title	DR
1	norberthires.blog	My Review of the Ghost Blogging Platform after 1 year	17
2	ghost.orglisted here	Setting up your site	92
3	github.com	TryGhost/Ghost: Independent technology for modern ...	97
4	reddit.com	Is anyone a Ghost user? What are your thoughts? : r/juststart	95
5	ghost.orglisted here	Ghost for Publishers: The modern platform for journalism	92
6	x.com	Ghost	97
7	ghost.orglisted here	Ghost Help Center	92
8	ghost.orglisted here	New Ghost(Pro) Plans & Pricing	92
9	youtube.com	How to Set Up a Website in 2023 Using Ghost.org	99

Google's results for “ghost website” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 65 of 100 for US results: difficult on the vendor's scale.
ghost.org holds 4 of Google's top 9 results for “ghost website”: Google treats it as a search for that site.
1 of the sites listed here is in Google's US top 9: ghost.org (#2, #5, #7, #8).
The first page's median Ahrefs DR is 92; the lowest-rated result, norberthires.blog at #1, has DR 17: a weak site already ranks on page one.
The top ten pages have about 4,804 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “ghost website”, citing 6 sites, ghost.org among them: it sits above the results and takes clicks from them.

4Intent and related searches

Navigational: looking for a site · also informational
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Ghost website free
Ghost website login
Ghost website review
Ghost website examples
Ghost website builder
Ghost website hosting
Ghost website builder review
Ghost website pricing

Keywords the same sites get visits from

ghost 1 of these sites · 1 site in all
ghost blog 1 of these sites · 1 site in all
ghost cms 1 of these sites · 1 site in all
ghost platform 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

63/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	55	5,400 a month · weight 40%
Year	57	+23% since Oct 2025 · weight 20%
Momentum	50	last 3 months +0% on the 3 before · weight 20%
Commercial	100	$5.76 a click (Google Ads) · weight 20%

22/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	35	65 of 100 (US) · weight 50%
First-page strength	8	median Ahrefs DR 92 · weight 50%
One site's results	56	ghost.org holds 4 of 9; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “ghost website” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Ghost website free”, “Ghost website login”, “Ghost website review”.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
ghost.org	Valued	950	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.