mxverify / gpt

Sites where “gpt” is a top search keyword

2 sites on record list “gpt” among the searches that send them the most visitors, by traffic estimates. It is searched about 101M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.08 a click in search ads: a month of its searches would cost about $8.1M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

101MGoogle monthly search volume+49% since Oct 2025

+7%Last 3 months vs 3 beforesteady

65/100Demand scoremoderate

66/100Keyword difficulty (US)difficult

InformationalSearch intentwants to learn

$0.08Google Ads cost per clicktop-of-page bids $0.01–$0.17

31MThird-party estimated keyword demand+11% vs Aug 2026

2Sites getting visits from itSept 2026

What the data says

Demand is up on the year, now levelling off: Google searches for “gpt” rose 49% (68M to 101M) from Oct 2025 to Sept 2026.
The listed sites' estimated visits from “gpt” (45.9M a month) exceed its 31M searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
chatgpt.com takes 95% of the listed sites' visits from “gpt”: one site holds most of this keyword's traffic.
From Aug 2026 to Sept 2026: chatgpt.com gained most (39.3M → 43.6M visits).
At $0.08 a click (Google Ads), the listed sites' 45.9M visits a month from “gpt” would cost about $3.7M as search ads; chatgpt.com's alone about $3.5M. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 3 times for Sept 2026: Google Ads counts 101M searches, the traffic estimates 31M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	68M	68M	55.6M	68M	55.6M	68M	83.1M	83.1M	83.1M	83.1M	83.1M	101M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	27.9M	31M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

chatgpt.comopenai.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
chatgpt.com	95%	43.6M	$3.5M	93	263K
openai.com	5%	2.4M	$189K	94	346.4K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 93 to 94.

Where these sites' visitors are

United States21%
India10%
Brazil5%
Japan5%
Korea, Republic of3%
Other countries56%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones45%
Computers and tablets55%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

66/100Keyword difficulty (US)difficult

21/100Ranking easehard

DR 93First page, median Ahrefs DR

14.6KLinking sites per top-ten pageaverage, US

On Google's page:AdsPeople also askVideosRelated searchesImagesAI Overview

Google's first page, United States

#	Site	Page title	DR	BV
1	chatgpt.comlisted here	ChatGPT - Tchat GPT	93	$183
2	openai.comlisted here	Introducing GPT-6 Sol and Luna	94	$596
3	zapier.com	ChatGPT vs. GPT: What's the difference?	91	—
4	mentalfloss.com	What Does "GPT" in ChatGPT Stand For?	86	—
5	youtube.com	What is GPT in 2 minutes \| GPT \| ChatGPT	99	—
6	chatgpt.comlisted here	Log in or sign up	93	$183
7	play.google.com	ChatGPT - Apps on Google Play	100	—
8	chatgpt.comlisted here	Open the ChatGPT desktop app on your computer	93	$183
9	zapier.com	What Is ChatGPT? How It Works and What It Can Do	91	—

Google's results for “gpt” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 66 of 100 for US results: difficult on the vendor's scale.
chatgpt.com holds 3 of Google's top 9 results for “gpt”: Google treats it as a search for that site.
2 of the sites listed here are in Google's US top 9: chatgpt.com (#1, #6, #8); openai.com (#2).
The first page's median Ahrefs DR is 93; the lowest-rated result, mentalfloss.com at #4, has DR 86.
The top ten pages have about 14.6K linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “gpt”, citing 3 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

GPT free
Gpt meaning
Gpt app
Gpt download
Le Chat GPT
ChatGPT GPT
ChatGPT gpt ai
GPT-6 Sol

Keywords the same sites get visits from

chatgpt 2 of these sites · 6 sites in all
chat gpt 2 of these sites · 3 sites in all
chat gtp 1 of these sites · 1 site in all
codex 1 of these sites · 1 site in all
openai 1 of these sites · 1 site in all
チャットgpt 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

65/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	101M a month · weight 40%
Year	64	+49% since Oct 2025 · weight 20%
Momentum	57	last 3 months +7% on the 3 before · weight 20%
Commercial	2	$0.08 a click (Google Ads) · weight 20%

21/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	34	66 of 100 (US) · weight 50%
First-page strength	7	median Ahrefs DR 93 · weight 50%
One site's results	67	chatgpt.com holds 3 of 9; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “gpt” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “GPT free”, “Gpt meaning”, “Gpt app”.
Study chatgpt.com: it takes 95% of the listed sites' visits from “gpt”; its report shows which of its traffic comes from search.
Watch chatgpt.com: it gained most visits from it last month (39.3M → 43.6M).
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
chatgpt.com	Valued	43.6M	Sept 2026
openai.com	Valued	2.4M	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.