mxverify / chatgpt

Sites where “chatgpt” is a top search keyword

6 sites on record list “chatgpt” among the searches that send them the most visitors, by traffic estimates. It is searched about 1.4B times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.06 a click in search ads: a month of its searches would cost about $82.8M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

1.4BGoogle monthly search volume+23% since Oct 2025

no changeLast 3 months vs 3 beforesteady

62/100Demand scoremoderate

100/100Keyword difficulty (US)very hard

InformationalSearch intentwants to learn

$0.06Google Ads cost per clicktop-of-page bids $0.01–$0.14

185.1MThird-party estimated keyword demand+7% vs Aug 2026

6Sites getting visits from it4 in Aug 2026

What the data says

Demand is up on the year, now levelling off: Google searches for “chatgpt” rose 23% (1.1B to 1.4B) from Oct 2025 to Sept 2026.
The listed sites' estimated visits from “chatgpt” (366.4M a month) exceed its 185.1M searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
chatgpt.com takes 91% of the listed sites' visits from “chatgpt”: one site holds most of this keyword's traffic, and the next, openai.com, 8%.
From Aug 2026 to Sept 2026: openai.com gained most (26.9M → 28.6M visits); 4 sites first got visits from it in Sept 2026.
At $0.06 a click (Google Ads), the listed sites' 366.4M visits a month from “chatgpt” would cost about $22M as search ads; chatgpt.com's alone about $20M. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 7 times for Sept 2026: Google Ads counts 1.4B searches, the traffic estimates 185.1M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	1.1B	1.1B	1.1B	1.1B	1.1B	1.1B	1.1B	1.4B	1.1B	1.1B	1.1B	1.4B
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	173.2M	185.1M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends. Google Ads counts close spellings as one keyword: “chatgpt” has the same figures as “chat gptr”, “chat gtp”, “chatgot”, so these are the group's searches.

2Who gets the traffic

Visits from it by site, month by month

chatgpt.comopenai.comreddit.comnews.ycombinator.commedium.comOther listed sites

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
chatgpt.com	91%	334.1M	$20M	93	263K
openai.com	8%	28.6M	$1.7M	94	346.4K
reddit.com	1%	2.2M	$134.9K	95	1.4M
news.ycombinator.com	0%	1.2M	$73.6K	91	125K
medium.com	0%	167K	$10K	94	1.2M
substack.com	0%	51.7K	$3,102	94	568.1K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 91 to 95.

Where these sites' visitors are

United States22%
India9%
Brazil5%
Japan5%
Korea, Republic of3%
Other countries56%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones45%
Computers and tablets55%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

100/100Keyword difficulty (US)very hard

3/100Ranking easehard

DR 94First page, median Ahrefs DR

20.8KLinking sites per top-ten pageaverage, US

On Google's page:Related searchesAI Overview

Google's first page, United States

#	Site	Page title	DR	BV
1	chatgpt.comlisted here	Dots: Always-on agents built to handle everything	93	$183
2	chatgpt.comlisted here	ChatGPT in Slack and Microsoft Teams	93	$183
3	youtube.com	Every ChatGPT Feature In 37 Minutes	99	—
4	openai.comlisted here	ChatGPT Ads expands to 26 new countries as over ...	94	$596
5	help.openai.comlisted here	Using cloud browser in ChatGPT	94	$596
6	trustpilot.com	Read Customer Service Reviews of chatgpt.com	94	—
7	youtube.com	How to Use ChatGPT dots (Step-by-Step Tutorial)	99	—
8	help.openai.comlisted here	GPT-6 and other models in ChatGPT	94	$596
9	chatgpt.comlisted here	ChatGPT for Word \| Draft and edit documents with ...	93	$183

Google's results for “chatgpt” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale.
chatgpt.com holds 3 of Google's top 9 results for “chatgpt”: Google treats it as a search for that site.
2 of the sites listed here are in Google's US top 9: chatgpt.com (#1, #2, #9); openai.com (#4, #5, #8).
The first page's median Ahrefs DR is 94; the lowest-rated result, chatgpt.com at #1, has DR 93.
The top ten pages have about 20.8K linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “chatgpt”, citing 4 sites, chatgpt.com, openai.com among them: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

ChatGPT app
Chatgpt free
Chatgpt download
ChatGPT GPT
ChatGPT image
ChatGPT photo free
ChatGPT pictures AI
ChatGPT Image 2

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

62/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	1.4B a month · weight 40%
Year	58	+23% since Oct 2025 · weight 20%
Momentum	50	last 3 months +0% on the 3 before · weight 20%
Commercial	1	$0.06 a click (Google Ads) · weight 20%

3/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	0	100 of 100 (US) · weight 50%
First-page strength	6	median Ahrefs DR 94 · weight 50%
One site's results	67	chatgpt.com holds 3 of 9; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “chatgpt” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “ChatGPT app”, “Chatgpt free”, “Chatgpt download”.
Study chatgpt.com: it takes 91% of the listed sites' visits from “chatgpt”; its report shows which of its traffic comes from search.
Watch openai.com: it gained most visits from it last month (26.9M → 28.6M).
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
chatgpt.com	Valued	334.1M	Sept 2026
medium.com	Valued	167K	Sept 2026
news.ycombinator.com	Valued	1.2M	Sept 2026
openai.com	Valued	28.6M	Sept 2026
reddit.com	Valued	2.2M	Sept 2026
substack.com	Valued	51.7K	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.