Sites where “virginia lottery” is a top search keyword
2 sites on record list “virginia lottery” among the searches that send them the most visitors, by traffic estimates. It is searched about 1.5M times a month on Google, worldwide (Google Ads, Sept 2026), at about $3.31 a click in search ads: a month of its searches would cost about $5M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.
Keyword intelligence
1.5MGoogle monthly search volume−33% on Sept 2025
+7%Last 3 months vs 3 beforesteady
72/100Demand scorestrong
33/100Keyword difficulty (US)possible
InformationalSearch intentwants to learn
$3.31Google Ads cost per clicktop-of-page bids $1.30–$5.72
37.2KThird-party estimated keyword demandOct 2026
2Sites getting visits from itOct 2026
What the data says
Demand is down on the year, now levelling off: Google searches for “virginia lottery” fell 18% (1.8M to 1.5M) from Oct 2025 to Sept 2026.
The 2 listed sites take about 29.1K visits a month from “virginia lottery”, 78% of its 37.2K searches (traffic estimates). The other 22% goes to sites not on record here, or ends without a click.
wavy.com takes 53% of the listed sites' visits from “virginia lottery”: one site holds most of this keyword's traffic.
At $3.31 a click (Google Ads), the listed sites' 29.1K visits a month from “virginia lottery” would cost about $96.2K as search ads; wavy.com's alone about $50.5K. That is what the traffic would cost to buy, not what it earns.
Google monthly search volume (Google Ads, worldwide)
1.8M
1.8M
1.8M
1.8M
1.5M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
2.2M
1.8M
1.8M
2.2M
1.8M
1.5M
1.8M
1.5M
1.8M
1.5M
1.8M
1.8M
1.5M
—
Third-party estimated keyword demand (right axis)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
37.2K
Google monthly search volume: Google Ads, worldwide, read 10 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.
Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 76 to 78.
Where these sites' visitors are
United States95%
United Kingdom0%
Brazil0%
South Africa0%
India0%
Other countries4%
The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.
Phones and computers
Phones78%
Computers and tablets22%
Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.
3Ranking competition
33/100Keyword difficulty (US)possible
67/100Ranking easecontested
373Linking sites per top-ten pageaverage, US
On Google's page:Related searchesKnowledge panelAI Overview
Keyword difficulty is 33 of 100 for US results: possible on the vendor's scale.
The top ten pages have about 373 linking sites each on average (US results, third-party link index).
4Intent and related searches
Informational: wants to learn The searcher's goal, as a third-party keyword database classifies it (US).
Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.
5Opportunity
72/100 · Demand score, strong
How much searching there is and what advertisers pay for it.
Searches
100
1.5M a month · weight 40%
Year
36
−33% since Sept 2025 · weight 20%
Momentum
57
last 3 months +7% on the 3 before · weight 20%
Commercial
66
$3.31 a click (Google Ads) · weight 20%
67/100 · Ranking ease, contested
How open Google's first page is: 100 minus its difficulty and strength.
Keyword difficulty
67
33 of 100 (US) · weight 50%
What to do with it
Worth a page of its own: demand is strong (72) and the first page is contested (67).
Study wavy.com: it takes 53% of the listed sites' visits from “virginia lottery”; its report shows which of its traffic comes from search.
A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.
6Sources
Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 10 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Oct 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 10 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.
Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.
Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.
Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Oct 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.
What a link is worth