One site on record lists “walmart” among the searches that send it the most visitors, by traffic estimates. It is searched about 68M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.13 a click in search ads: a month of its searches would cost about $8.8M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.
Keyword intelligence
68MGoogle monthly search volumeno change on Sept 2025
no changeLast 3 months vs 3 beforesteady
61/100Demand scoremoderate
100/100Keyword difficulty (US)very hard
NavigationalSearch intentlooking for a site
$0.13Google Ads cost per clicktop-of-page bids $0.12–$0.56
Demand is steady: Google searches for “walmart” held steady at about 68M from Oct 2025 to Sept 2026.
Across 3 years, searches peak in December (about 92.1M) and are lowest in February (about 55.6M), a 1.7× swing: time content to be indexed before December.
The listed site takes about 164.4K visits a month from “walmart”, 2% of its 10.2M searches (traffic estimates). The other 98% goes to sites not on record here, or ends without a click.
At $0.13 a click (Google Ads), the listed sites' 164.4K visits a month from “walmart” would cost about $21.4K as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 7 times for Sept 2026: Google Ads counts 68M searches, the traffic estimates 10.2M. Read each for its trend, not as an exact count.
Google monthly search volume (Google Ads, worldwide)
68M
83.1M
101M
68M
55.6M
68M
68M
68M
68M
68M
68M
68M
68M
83.1M
101M
68M
55.6M
68M
68M
68M
68M
68M
68M
68M
Third-party estimated keyword demand (right axis)
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10.2M
Google monthly search volume: Google Ads, worldwide, read 5 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.
Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).
Where these sites' visitors are
United States93%
Australia1%
Philippines1%
Germany0%
Canada0%
Other countries5%
The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.
Phones and computers
Phones7%
Computers and tablets93%
Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.
3Ranking competition
100/100Keyword difficulty (US)very hard
0/100Ranking easehard
7,038Linking sites per top-ten pageaverage, US
On Google's page:Local packPerspectivesAdsRelated searchesKnowledge panelAI OverviewGoogle reviewsImagesPopular products
Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale.
The top ten pages have about 7,038 linking sites each on average (US results, third-party link index).
4Intent and related searches
Navigational: looking for a site The searcher's goal, as a third-party keyword database classifies it (US).
Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.
5Opportunity
61/100 · Demand score, moderate
How much searching there is and what advertisers pay for it.
Searches
100
68M a month · weight 40%
Year
50
+0% since Sept 2025 · weight 20%
Momentum
50
last 3 months +0% on the 3 before · weight 20%
Commercial
3
$0.13 a click (Google Ads) · weight 20%
0/100 · Ranking ease, hard
How open Google's first page is: 100 minus its difficulty and strength.
Keyword difficulty
0
100 of 100 (US) · weight 50%
What to do with it
Treat it as a brand search: Google answers “walmart” with the brand's own pages, so a third-party page competes for what is left.
The listed sites take 2% of its searches: most of the traffic goes to sites not on record here.
A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.
6Sources
Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 5 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 5 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.
Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.
Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.
Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.
What a link is worth