What a link is worthBacklink value and traffic report for yelp.com
In short: A new followed link from yelp.com is worth about $715 to rankings by BV 2.9 (level B, Site Strength 90 of 100); BV is an estimate, not a price anyone charges. It gets about 120.2M visits a month, 68% from organic search, down 18% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from yelp.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from yelp.com is worth to rankings
BV$715per link · level B · strength 90reading confidenceCouldn't read
Our reader could not open yelp.com: it refused us or did not answer in time. Its BV takes the usual link type until a later reading gets in.
Thin evidence. No links checked, pages not yet read: estimated from authority and traffic, with the link type assumed.
$357 unrelated ×0.5$894 same topic ×1.25
- Organic search68%
- Direct21%
- Paid4.3%
- Referrals3.1%
- Email1.8%
- Other channels2.0%
Where it ranks on Google
On the first page 35 keywordstop 10 by searches
Links to this site
Links other sites have made to yelp.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 12% in the article or main content of the linking page, 49% in its header, menu, sidebar or footer
Links placed here
No link placed on yelp.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
yelp.com did not let our reader in on 2 Nov 2026, so its link type is set by fixed rules until a later reading succeeds.
Domain and hosting
- Domain registered
- 12 December 2003
- Registration expires
- 12 December 2027
- Record last changed
- 10 November 2025
- Server address
- 151.101.40.116
- Hosting network
- Fastly (CDN)
Tech stack
Page speed
Chrome users, 28 days to 31 Oct 2026: LCP 2.3 s · INP 127 ms · CLS 0.03 — passes Core Web Vitals.
Devices: 7% phone · 91% desktop · 3% tablet — share of Chrome page loads, same 28 days.
How to use this report
- Price check. BV puts one new followed link from yelp.com at $715 (level B), priced on a blend of link types (B 96% · C 4%): $357 to an unrelated site (×0.5), $894 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,477 before relevance. A quote far above $923 for a level B link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 90 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 5 (0–100, the linking pages' average), not yelp.com's own.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 120.2M monthly visits, 68% from organic search (81.4M). Visits fell 18% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “target”, about 256.8K a month; the ad value beside it is the whole market's.
Quick answers about yelp.com
What is a link from yelp.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from yelp.com is worth about $715 (level B). Relevance moves it: $357 to an unrelated site, $894 to a same-topic site.
In short: a link from yelp.com is worth about $715 to rankings, up to $894 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from yelp.com worth placing?
That depends on the kind of link: by BV 2.9, a link from yelp.com is worth $1,477 as an editorial citation (level A), $739 as a guest, sponsored or listed link (level B), $148 as a press-release, syndicated, profile or forum link (level C), $74 as a network link (level D), before relevance. A price far above $923 for a level B link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does yelp.com's BV compare with other sites?
At about $715 a link, yelp.com is in the “$500 or more” value band, with 46 of the 4,378 sites valued on mxverify. No site is in a higher band.
In short: yelp.com is in the highest value band of the 4,378 sites valued on mxverify.
Source: mxverify's own directory, counted at the last daily update
How much traffic does yelp.com get?
yelp.com gets about 120.2M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 68% of them (81.4M) come from organic search. Visits fell 18% from Jul 2026 to Sept 2026.
In short: yelp.com draws about 120.2M visits a month, down 18% since Jul 2026.
Does yelp.com pass Core Web Vitals?
Yes: real Chrome users see yelp.com's largest content load in 2.3 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: yelp.com passes Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 31 Oct 2026; web.dev: Web Vitals
How old is yelp.com?
The domain yelp.com was registered in 2003, 22 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to yelp.com?
655,829 websites link to yelp.com, each counted once. 53,505 of them (8%) link with nofollow.
Has yelp.com been audited?
No link placed on yelp.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: yelp.com's report is valued, not audited.
How BV is worked out
A followed editorial link from yelp.com would be worth up to $1,477 under BV 2.9, before relevance: its Site Strength is 90 out of 100. The link it usually gives is level B, worth about $715 — and relevance to the site it points to moves that between $357 and $894.
- Site Strength
- 90
- Worth up to
- $1,477
- Usual link type
- Mostly level B — may be discounted · B 96%, C 4% → ×0.48
- Relevance to your site
- ×1
- BV score
- $715 per link
- Domain registered
- 12 December 2003
A link from yelp.com, by link type
A link from yelp.com at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $1,477 |
| B — May be discounted | ×0.5 | $739 |
| C — Usually neutralised | ×0.1 | $148 |
| D — Network | ×0.05 | $74 |
How yelp.com links out: the full reading
We could not read yelp.com's pages when it was valued on 2 November 2026 — the site blocked our reader or did not answer — so its link type is set by fixed rules until a later reading succeeds.
Traffic in detail
Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| yelp | 2.2M | $2.65 | $5.9M | 832.5K |
| target | 45.5M | $0.10 | $4.6M | 256.8K |
| dispensary near me | 112.2K† | — | — | 225.9K |
| home depot | 37.2M | $0.18 | $6.7M | 184.3K |
| walmart | 68M | $0.13 | $8.8M | 164.4K |
AI assistants
AI assistants sent about 228.4K visits in Sept 2026 — 0.2% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 37% | 58% | 23% |
| Perplexity | 37% | 19% | 9.8% |
| Claude | 18% | 18% | 6.1% |
yelp.com's robots.txt asks every AI crawler below not to read the site.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
 ChatGPT OAI-SearchBot | Disallowed |
 Claude Claude-SearchBot | Disallowed |
 Perplexity PerplexityBot | Disallowed |
| AI trainingCollects text to train AI models | |
 OpenAI GPTBot | Disallowed |
 Anthropic ClaudeBot | Disallowed |
 Google Google-Extended | Disallowed |
 Apple Applebot-Extended | Disallowed |
 Meta Meta-ExternalAgent | Disallowed |
 ByteDance Bytespider | Disallowed |
 Common Crawl CCBot | Disallowed |
Server and network
Its domain was registered in 2003.
mxverify looked up yelp.com's address: it is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.
Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type at the default until the site is read or audited |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | The site did not let our reader in (2 Nov 2026) |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 |
| Links to this site | Third-party backlink index | 655,829 linking sites, read 5 Nov 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 151.101.40.116 · Fastly (CDN) · a CDN edge, shared by unrelated sites |
| Domain age | Domain registry (RDAP) | Registered 12 Dec 2003 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- yelp.com gives more than one kind of link (B 96% · C 4%), so BV prices a blend of them: an editorial link there would be worth $1,477 and a guest or sponsored one $739, before relevance.
- yelp.com's visits fell 18% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.