What a link is worthBacklink value and traffic report for aarp.org
In short: A new followed link from aarp.org is worth about $697 to rankings by BV 2.9 (level B, Site Strength 80 of 100); BV is an estimate, not a price anyone charges. It gets about 35.6M visits a month, 21% from organic search, down 5.9% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from aarp.org is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from aarp.org is worth to rankings
BV$697per link · level B · strength 80reading confidenceFair, 44 out of 100
Reading confidence 44 / 100
6 of 10 pages read had text · 4 links to other sites seen · posts Oct 2022 – Apr 2026
How much of aarp.org we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading
Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site.
$348 unrelated ×0.5$871 same topic ×1.25
- Direct38%
- Paid27%
- Organic search21%
- Email8.0%
- Referrals2.8%
- Other channels3.1%
Links to this site
Links placed here
No link placed on aarp.org has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Followed 100%
Domain and hosting
- Domain registered
- 16 December 1994
- Content category
- news
- Server address
- 45.60.172.55
- Hosting network
- INCAPSULA
Tech stack
Page speed
Chrome users, 28 days to 3 Nov 2026: LCP 3.3 s · INP 196 ms · CLS 0.19 — does not pass Core Web Vitals.
Devices: 48% phone · 47% desktop · 4% tablet — share of Chrome page loads, same 28 days.
How to use this report
- Price check. BV puts one new followed link from aarp.org at $697 (level B), priced on a blend of link types (A 48% · B 48% · C 4%): $348 to an unrelated site (×0.5), $871 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $602 for a level B link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 80 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 35.6M monthly visits, 21% from organic search (7.6M). Visits fell 5.9% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “crossword puzzles”, about 122.7K a month; the ad value beside it is the whole market's.
Quick answers about aarp.org
What is a link from aarp.org worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from aarp.org is worth about $697 (level B). Relevance moves it: $348 to an unrelated site, $871 to a same-topic site.
In short: a link from aarp.org is worth about $697 to rankings, up to $871 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from aarp.org worth placing?
That depends on the kind of link: by BV 2.9, a link from aarp.org is worth $963 as an editorial citation (level A), $482 as a guest, sponsored or listed link (level B), $96 as a press-release, syndicated, profile or forum link (level C), $48 as a network link (level D), before relevance. A price far above $602 for a level B link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does aarp.org's BV compare with other sites?
At about $697 a link, aarp.org is in the “$500 or more” value band, with 46 of the 4,378 sites valued on mxverify. No site is in a higher band.
In short: aarp.org is in the highest value band of the 4,378 sites valued on mxverify.
Source: mxverify's own directory, counted at the last daily update
How much traffic does aarp.org get?
aarp.org gets about 35.6M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 21% of them (7.6M) come from organic search. Visits fell 5.9% from Jul 2026 to Sept 2026.
In short: aarp.org draws about 35.6M visits a month, down 5.9% since Jul 2026.
Does aarp.org pass Core Web Vitals?
No: real Chrome users see aarp.org's largest content load in 3.3 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: aarp.org does not pass Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 3 Nov 2026; web.dev: Web Vitals
Does aarp.org link out with nofollow?
In the 10 articles we read, aarp.org made 4 links to other sites, and 0% of them were nofollow, sponsored or ugc; the other 100% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth.
Source: mxverify's reading of 10 articles, 5 Nov 2026; Google Search Central: qualify your outbound links
How old is aarp.org?
The domain aarp.org was registered in 1994, 31 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
Has aarp.org been audited?
No link placed on aarp.org has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: aarp.org's report is valued, not audited.
How BV is worked out
A followed editorial link from aarp.org would be worth up to $963 under BV 2.9, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level B, worth about $697 — and relevance to the site it points to moves that between $348 and $871.
- Site Strength
- 80
- Worth up to
- $963
- Usual link type
- Mostly level B — may be discounted · A 48%, B 48%, C 4% → ×0.72
- Relevance to your site
- ×1
- BV score
- $697 per link
- Domain registered
- 16 December 1994
A link from aarp.org, by link type
A link from aarp.org at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $963 |
| B — May be discounted | ×0.5 | $482 |
| C — Usually neutralised | ×0.1 | $96 |
| D — Network | ×0.05 | $48 |
How aarp.org links out: the full reading
Read by mxverify on 5 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Thin sample
- Advertising
Articles read
| Article | Published | Words | Links out | Followed | Says |
|---|---|---|---|---|---|
| Annual Photo Calendar Contest Rules from AARP Foundation | — | 0 | 0 | 0 | — |
| Jon Hamm, 55: ‘Aging Is Fun. I’ve Earned It’ | Apr 2026 | 55 | 0 | 0 | — |
| Read an Excerpt of Janet Evanovich’s ‘Going Rogue’ | Oct 2022 | 1,211 | 0 | 0 | — |
| Fabuloso Multi-Purpose Cleaners Recalled | Feb 2023 | 0 | 0 | 0 | — |
| Caregiver Wellness Series | AARP Events | — | 1,673 | 0 | 0 | — |
| Smart Driver™ Classroom Course | AARP Events | — | 1,673 | 0 | 0 | — |
| Get Stronger With Yoga Fusion | AARP Events | — | 1,673 | 0 | 0 | — |
| Smart Driver™ Classroom Course | AARP Events | — | 1,673 | 0 | 0 | — |
| Asesoría Legal para Adultos Mayores (LCE) | — | 1,076 | 4 | 4 | — |
| AARP celebra la aprobación de la ley de Pensilvania que amplía la cobertura de telemedicina | — | 0 | 0 | 0 | — |
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 95%, B 1.0%, C 4.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 48%, B 48%, C 4.0%, D 0%.
Traffic in detail
Modelled estimates for Sept 2026, as of 5 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| aarp games | 535.9K† | $2.95† | $1.6M† | 1.6M |
| aarp | 191K† | $9.86† | $1.9M† | 213.1K |
| aarp login | 125.8K† | $0.32† | $40.2K† | 169.5K |
| crossword puzzles | 340.4K† | $0.60† | $204.2K† | 122.7K |
| solitaire | 5.1M† | $0.54† | $2.8M† | 59.9K |
AI assistants
AI assistants sent about 42.7K visits in Sept 2026 — 0.1% of all visits. Each assistant's share of those visits, by month:
Server and network
Its domain was registered in 1994.
mxverify looked up aarp.org's address: no other publication in the directory runs on 45.60.172.55. 0 publications are on the same hosting network (INCAPSULA, AS19551).
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 4 links to other sites in 10 articles, published Oct 2022 – Apr 2026; read 5 Nov 2026 Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 5 Nov 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 45.60.172.55 · INCAPSULA |
| Domain age | Domain registry (RDAP) | Registered 16 Dec 1994 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- aarp.org gives more than one kind of link (A 48% · B 48% · C 4%), so BV prices a blend of them: an editorial link there would be worth $963 and a guest or sponsored one $482, before relevance.