What a link is worthmxverify · audited
Backlink value report for bing.com
Audited by bklink.uk
bklink.uk has checked 1 link placed on bing.com, most recently on 4 October 2026: whether each is still on the page, followed or nofollow, in the article or tucked in a footer, and whether it stayed there.
Why it matters. A site's own word says what a link should be; an audit shows what it is. The figures under How its links behaved come from those checks, not from estimates, and each new audit adds to them.
In short: A new followed link from bing.com is worth about $148 to rankings by BV 2.9 (level C, Site Strength 90 of 100); BV is an estimate, not a price anyone charges. 1 link placed on it has been audited.
The badge shows what a link from bing.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from bing.com is worth to rankings
BV$148per link · level C · strength 90reading confidenceSet by rule, 90 out of 100
Reading confidence 90 / 100
bing.com is a search engine, social network, video platform, messaging app or AI assistant: a rule sets the kind of link it gives, whatever its pages say.
$74 unrelated ×0.5$185 same topic ×1.25
Links to this site
Links other sites have made to bing.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 8.6% in the article or main content of the linking page, 9.8% in its header, menu, sidebar or footer
Pages in Google: about 763,000
What Google shows for site:bing.com — the first 10 pages
- Bing Kaarten
- Bing 地図
- Redeem - Microsoft Rewards - Bing
- Redeem - Microsoft Rewards - Bing
- XBOX + Microsoft Rewards: Play. Earn. Redeem. Repeat. - Bing
- Microsoft Bing Travel - Flights
- PayPay × Microsoft Rewards | 7日検索で150ポイント - Bing
- Redeem - Microsoft Rewards - Bing
- Grounding with Bing
- Redeem - Microsoft Rewards - Bing
How its links behaved
Fewer than 3 readable audited links — too few for percentages to mean anything.
How it links out
bing.com has not been read yet. A check reads its homepage and up to ten recent articles, and counts every link they make to other sites.
Tech stack
Publisher signals
- Author bylines: none marked up on the homepage
- About page: not linked from the homepage
- Editorial policy: not linked from the homepage
- Contact page: not linked from the homepage
Domain and hosting
- Domain registered
- 29 January 1996
- Registration expires
- 30 January 2027
- Record last changed
- 29 December 2025
- Server address
- 150.171.27.10
- Hosting network
- Microsoft Azure
How to use this report
- Price check. BV puts one new followed link from bing.com at $148 (level C): $74 to an unrelated site (×0.5), $185 to a same-topic site (×1.25). A quote far above $185 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 90 / 100; it is a search engine, not a publication: the links it gives are listings, profiles or user posts (level C). The spam score of its links is 21 (0–100, the linking pages' average), not bing.com's own.
Quick answers about bing.com
What is a link from bing.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from bing.com is worth about $148 (level C). Relevance moves it: $74 to an unrelated site, $185 to a same-topic site.
In short: a link from bing.com is worth about $148 to rankings, up to $185 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from bing.com worth placing?
By BV 2.9, the links bing.com gives are priced at level C ($148), whatever kind of link is placed there. A price far above $185 for a level C link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does bing.com's BV compare with other sites?
At about $148 a link, bing.com is in the “$100 to $249” value band, with 307 of the 4,018 sites valued on mxverify. 176 sites are in a higher band.
In short: 176 of the 4,018 valued sites sit in a higher value band than bing.com.
Source: mxverify's own directory, counted at the last daily update
How old is bing.com?
The domain bing.com was registered in 1996, 30 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to bing.com?
448,741 websites link to bing.com, each counted once. 62,956 of them (14%) link with nofollow.
Has bing.com been audited?
Yes: 1 link placed on bing.com has been audited on bklink.uk, each checked for whether it is still there and followed.
How BV is worked out
A followed editorial link from bing.com would be worth up to $1,477 under BV 2.9, before relevance: its Site Strength is 90 out of 100. The link it usually gives is a listing, profile or user post (level C), since bing.com is a search engine — worth about $148 — and relevance to the site it points to moves that between $74 and $185.
- Site Strength
- 90
- Worth up to
- $1,477
- Usual link type
- Level C — usually neutralised → ×0.1
- Relevance to your site
- ×1
- BV score
- $148 per link
- Domain registered
- 29 January 1996
A link from bing.com, by the kind of link it can give
bing.com is a search engine, not a publication, so the links it gives are not articles. These are the ones it can give, on the same A–D scale, at its strength.
| Link | What it is | Level | Value |
|---|---|---|---|
| Featured by the company | A case study, customer story or official blog post that links to you — earned, and rare. | A · ×1 | $1,477 |
| Business or map listing | Your business listed on the search engine's own maps, local or directory pages. | C · ×0.1 | $148 |
| A page it hosts for users | A site, group or forum page anyone can make on the search engine's own services. | C · ×0.1 | $148 |
| Search results and ads | Not a backlink: results change with every search, ads are paid, and neither passes link equity. | Not a backlink | $0 |
AI crawler access
bing.com's robots.txt lets every AI crawler below read the site.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
 ChatGPT OAI-SearchBot | Allowed |
 Claude Claude-SearchBot | Allowed |
 Perplexity PerplexityBot | Allowed |
| AI trainingCollects text to train AI models | |
 OpenAI GPTBot | Allowed |
 Anthropic ClaudeBot | Allowed |
 Google Google-Extended | Allowed |
 Apple Applebot-Extended | Allowed |
 Meta Meta-ExternalAgent | Allowed |
 ByteDance Bytespider | Allowed |
 Common Crawl CCBot | Allowed |
Server and network
We have audited 1 placed link on bing.com — too few to state rates. Its domain was registered in 1996.
mxverify looked up bing.com's address: no other publication in the directory runs on 150.171.27.10. 2 publications are on the same hosting network (Microsoft Azure, AS8075) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Microsoft Azure is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type C: a search engine, where the links on offer are listings, profiles or user posts |
| Links placed here | bklink audits | 1 link checked on the page, latest 4 Oct 2026 Thin sample |
| How it links out | Read by mxverify | Not read yet |
| Traffic | Third-party estimates | Estimated organic visits, as of 4 Oct 2026 |
| Links to this site | Third-party backlink index | 448,741 linking sites, read 5 Oct 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 1 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 150.171.27.10 · Microsoft Azure |
| Domain age | Domain registry (RDAP) | Registered 29 Jan 1996 |
Limitations: what this report does not show
- Only 1 link has been audited here — a sample too small to describe the publication as a whole.