What a link is worthmxverify · valued
Backlink value and traffic report for duckduckgo.com
In short: A new followed link from duckduckgo.com is worth about $96 to rankings by BV 2.9 (level C, Site Strength 80 of 100); BV is an estimate, not a price anyone charges. It gets about 663.8M visits a month, 2.2% from organic search, down 7.1% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from duckduckgo.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from duckduckgo.com is worth to rankings
BV$96per link · level C · strength 80reading confidenceSet by rule, 90 out of 100
Reading confidence 90 / 100
duckduckgo.com is a search engine, social network, video platform, messaging app or AI assistant: a rule sets the kind of link it gives, whatever its pages say.
Priced from what the site is. It is a search engine, social network, video platform, messaging app or AI assistant, whose links are listings, profiles or posts, which sets the kind of link it gives.
$48 unrelated ×0.5$120 same topic ×1.25
- Direct95%
- Organic search2.2%
- Referrals1.4%
- Email0.7%
- AI assistants0.3%
Links to this site
Links placed here
No link placed on duckduckgo.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Nofollow 100%
Tech stack
Page speed
Chrome users, 28 days to 1 Nov 2026: LCP 2.1 s · INP 128 ms · CLS 0.02 — passes Core Web Vitals.
Devices: 81% phone · 18% desktop · 1% tablet — share of Chrome page loads, same 28 days.
Domain and hosting
- Domain registered
- 11 November 2007
- Server address
- 20.43.161.105
- Hosting network
- Microsoft Azure
How to use this report
- Price check. BV puts one new followed link from duckduckgo.com at $96 (level C): $48 to an unrelated site (×0.5), $120 to a same-topic site (×1.25). A quote far above $120 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 80 / 100; it is a search engine, not a publication: the links it gives are listings, profiles or user posts (level C). In the 2 articles we read, 100% of the links to other sites are nofollow, sponsored or ugc.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 663.8M monthly visits, 2.2% from organic search (14.9M). Visits fell 7.1% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “duck”, about 192K a month; the ad value beside it is the whole market's.
Quick answers about duckduckgo.com
What is a link from duckduckgo.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from duckduckgo.com is worth about $96 (level C). Relevance moves it: $48 to an unrelated site, $120 to a same-topic site.
In short: a link from duckduckgo.com is worth about $96 to rankings, up to $120 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from duckduckgo.com worth placing?
By BV 2.9, the links duckduckgo.com gives are priced at level C ($96), whatever kind of link is placed there. A price far above $120 for a level C link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does duckduckgo.com's BV compare with other sites?
At about $96 a link, duckduckgo.com is in the “$50 to $99” value band, with 353 of the 4,052 sites valued on mxverify. 488 sites are in a higher band.
In short: 488 of the 4,052 valued sites sit in a higher value band than duckduckgo.com.
Source: mxverify's own directory, counted at the last daily update
How much traffic does duckduckgo.com get?
duckduckgo.com gets about 663.8M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 2.2% of them (14.9M) come from organic search. Visits fell 7.1% from Jul 2026 to Sept 2026.
In short: duckduckgo.com draws about 663.8M visits a month, down 7.1% since Jul 2026.
Does duckduckgo.com pass Core Web Vitals?
Yes: real Chrome users see duckduckgo.com's largest content load in 2.1 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: duckduckgo.com passes Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 1 Nov 2026; web.dev: Web Vitals
Does duckduckgo.com link out with nofollow?
In the 2 articles we read, duckduckgo.com made 6 links to other sites, and 100% of them were nofollow, sponsored or ugc; the other 0% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth.
In short: about 100% of duckduckgo.com's outbound links are nofollow, so a new link placed there may be too.
Source: mxverify's reading of 2 articles, 3 Nov 2026; Google Search Central: qualify your outbound links
How old is duckduckgo.com?
The domain duckduckgo.com was registered in 2007, 18 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
Has duckduckgo.com been audited?
No link placed on duckduckgo.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: duckduckgo.com's report is valued, not audited.
How BV is worked out
A followed editorial link from duckduckgo.com would be worth up to $963 under BV 2.9, before relevance: its Site Strength is 80 out of 100. The link it usually gives is a listing, profile or user post (level C), since duckduckgo.com is a search engine — worth about $96 — and relevance to the site it points to moves that between $48 and $120.
- Site Strength
- 80
- Worth up to
- $963
- Usual link type
- Level C — usually neutralised → ×0.1
- Relevance to your site
- ×1
- BV score
- $96 per link
- Domain registered
- 11 November 2007
A link from duckduckgo.com, by the kind of link it can give
duckduckgo.com is a search engine, not a publication, so the links it gives are not articles. These are the ones it can give, on the same A–D scale, at its strength.
| Link | What it is | Level | Value |
|---|---|---|---|
| Featured by the company | A case study, customer story or official blog post that links to you — earned, and rare. | A · ×1 | $963 |
| Business or map listing | Your business listed on the search engine's own maps, local or directory pages. | C · ×0.1 | $96 |
| A page it hosts for users | A site, group or forum page anyone can make on the search engine's own services. | C · ×0.1 | $96 |
| Search results and ads | Not a backlink: results change with every search, ads are paid, and neither passes link equity. | Not a backlink | $0 |
How duckduckgo.com links out: the full reading
Read by mxverify on 3 November 2026: the homepage and 2 articles (2 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Thin sample
- Advertising
Articles read
| Article | Words | Links out | Followed | Says |
|---|---|---|---|---|
| How To Add the DuckDuckGo Extension to Your Browser - DuckDuckGo Help Pages | 93 | 4 | 0 | — |
| Advertise on DuckDuckGo Search - DuckDuckGo Help Pages | 275 | 2 | 0 | — |
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 54%, B 10%, C 36%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0%, B 0%, C 100%, D 0%.
Traffic in detail
Modelled estimates for Sept 2026, as of 3 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| duckduckgo | 68M | $1.58 | $107.4M | 12.3M |
| duck duck go | 345.2K† | $0.88† | $303.8K† | 716.7K |
| bokep indo | 123.8K† | — | — | 264.1K |
| kingbokep | 46.2K† | — | — | 238.5K |
| duck | 270K† | $0.83† | $224.1K† | 192K |
AI assistants
AI assistants sent about 2.2M visits in Sept 2026 — 0.3% of all visits. Each assistant's share of those visits, by month:
Server and network
Its domain was registered in 2007.
mxverify looked up duckduckgo.com's address: no other publication in the directory runs on 20.43.161.105. 3 publications are on the same hosting network (Microsoft Azure, AS8075) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Microsoft Azure is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type C: a search engine, where the links on offer are listings, profiles or user posts |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 6 links to other sites in 2 articles; read 3 Nov 2026 Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 3 Nov 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 3 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 20.43.161.105 · Microsoft Azure |
| Domain age | Domain registry (RDAP) | Registered 11 Nov 2007 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- The figures for how duckduckgo.com links out rest on 2 articles, too few to describe the whole site.