mxverify / duckduckgo

Sites where “duckduckgo” is a top search keyword

3 sites on record list “duckduckgo” among the searches that send them the most visitors, by traffic estimates. It is searched about 68M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.58 a click in search ads: a month of its searches would cost about $107.4M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

68MGoogle monthly search volume+22% since Oct 2025

+14%Last 3 months vs 3 beforesteady

71/100Demand scorestrong

82/100Keyword difficulty (US)hard

NavigationalSearch intentlooking for a site

$1.58Google Ads cost per clicktop-of-page bids $0.49–$1.90

3.6MThird-party estimated keyword demandSept 2026

3Sites getting visits from itSept 2026

What the data says

Demand is up on the year, now levelling off: Google searches for “duckduckgo” rose 22% (55.6M to 68M) from Oct 2025 to Sept 2026; the last three months averaged 59.7M, 14% above the three before.
The 3 listed sites take about 1.8M visits a month from “duckduckgo”, 50% of its 3.6M searches (traffic estimates). The other 50% goes to sites not on record here, or ends without a click.
x.com takes 90% of the listed sites' visits from “duckduckgo”: one site holds most of this keyword's traffic, and the next, mozilla.org, 9%.
At $1.58 a click (Google Ads), the listed sites' 1.8M visits a month from “duckduckgo” would cost about $2.8M as search ads; x.com's alone about $2.6M. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 19 times for Sept 2026: Google Ads counts 68M searches, the traffic estimates 3.6M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	55.6M	45.5M	45.5M	45.5M	45.5M	55.6M	45.5M	55.6M	55.6M	55.6M	55.6M	68M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	—	3.6M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
x.com	90%	1.6M	$2.6M	97	3.6M
mozilla.org	9%	167K	$263.8K	96	1.4M
privateinternetaccess.com	0%	8,830	$14K	80	17.7K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 80 to 97.

Where these sites' visitors are

United States27%
Japan11%
United Kingdom4%
Turkey3%
Spain3%
Other countries52%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones61%
Computers and tablets39%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

82/100Keyword difficulty (US)hard

14/100Ranking easehard

DR 91First page, median Ahrefs DR

4,806Linking sites per top-ten pageaverage, US

On Google's page:People also askPerspectivesRelated searchesKnowledge panelAI Overview

Google's first page, United States

#	Site	Page title	DR
1	reddit.com	Do you guys mainly use DuckDuckGo as a search engine ...	95
2	duckduckgo.com	DuckDuckGo Subscription - DuckDuckGo Help Pages	91
3	instagram.com	DuckDuckGo (@duckduckgo) • Instagram photos and videos	100
4	reddit.com	r/duckduckgo	95
5	duckduckgo.com	Get DuckDuckGo Private Search - DuckDuckGo Help Pages	91
6	duckduckgo.com	How much does DuckDuckGo cost?	91
7	proton.me	Is DuckDuckGo safe? What to know about this private ...	90
8	avast.com	What Is DuckDuckGo and Is It Safe?	87

Google's results for “duckduckgo” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 82 of 100 for US results: hard on the vendor's scale.
duckduckgo.com holds 3 of Google's top 8 results for “duckduckgo”: Google treats it as a search for that site.
None of the 3 sites listed here is in Google's US top 8 for “duckduckgo”.
The first page's median Ahrefs DR is 91; the lowest-rated result, avast.com at #8, has DR 87.
The top ten pages have about 4,806 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “duckduckgo”, citing 6 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Navigational: looking for a site · also informational
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

DuckDuckGo video
DuckDuckGo browser download
DuckDuckGo browser or search engine
DuckDuckGo VPN
DuckDuckGo Reddit
Why DuckDuckGo is bad
DuckDuckGo browser free
DuckDuckGo, Yandex

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

71/100 · Demand score, strong

How much searching there is and what advertisers pay for it.

Searches	100	68M a month · weight 40%
Year	57	+22% since Oct 2025 · weight 20%
Momentum	64	last 3 months +14% on the 3 before · weight 20%
Commercial	32	$1.58 a click (Google Ads) · weight 20%

14/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	18	82 of 100 (US) · weight 50%
First-page strength	9	median Ahrefs DR 91 · weight 50%
One site's results	63	duckduckgo.com holds 3 of 8; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “duckduckgo” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “DuckDuckGo video”, “DuckDuckGo browser download”, “DuckDuckGo browser or search engine”.
Study x.com: it takes 90% of the listed sites' visits from “duckduckgo”; its report shows which of its traffic comes from search.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
mozilla.org	Audited	167K	Sept 2026
privateinternetaccess.com	Valued	8,830	Sept 2026
x.com	Valued	1.6M	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.