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Backlink value and traffic report for essentras.com

In short: A new followed link from essentras.com is worth about $29 to rankings by BV 2.9 (level B, Site Strength 25 of 100); BV is an estimate, not a price anyone charges. It gets about 54.1K visits a month, 44% from organic search, up 189% since Jul 2026. No link placed on it has been audited.

Organisation: Essentras: shopping cart software; United States; since 2018. Wikidata · First recorded 28 October 2026 · Last updated 28 October 2026 · Visit essentras.com

Compare

Backlink value · what one new followed link from essentras.com is worth to rankings

bklinkBV$29per link · level B · strength 25
reading confidenceFair, 62 out of 100

Reading confidence 62 / 100

  • What we read82
  • Our model's certainty41
  • Its view of the pages76

10 of 10 pages read had text · 48 links to other sites seen · posts from Oct 2026

How much of essentras.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading

Relevance to the linked site moves it

$15 unrelated ×0.5$37 same topic ×1.25

By the kind of link it gives
  • A editorial$92
  • B guest, sponsored$46
  • C neutralised$9.18
  • D network$4.59

Priced on a blend of link types: B 56% · C 36% · D 8% → ×0.32.

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

54.1Kmonthly visits+189% since Jul 2026
23.9Kfrom organic search44% of visits
3,018sites link to it200 of them nofollow
2025domain registeredexpires Feb 2028
2.4 spage load for real users (LCP)passes Core Web Vitals
0%of its own links nofollowin the articles we read

In its own words

Essentras is a premium PR and content distribution marketplace. Brands, founders, and agencies use it to get published in 3,800+ vetted media outlets with direct publisher relationships, every price shown on the page, and guaranteed delivery.

From essentras.com's llms.txt, the file a site publishes to describe itself to AI assistants, fetched 28 October 2026. The words are the site's own; mxverify has not checked them.

Its file lists 8 sections: Who it is for, How it works, Guarantees, Core marketplace, Services: distribution and PR, Services: reputation and content removal, Services: authority and verification, Services: recovery and usernames.

Monthly visits
Jul 2026: 18,715 visits18.7KJul 2026Aug 2026: 25,011 visits25KAug 2026Sept 2026: 54,066 visits54.1KSept 2026
Where visitors come from
Organic search: 44%Direct: 25%Referrals: 3.2%Social: 5.5%AI assistants: 2.0%Email: 8.9%Paid: 9.2%Affiliate and other: 2.2%44%organic

Organic search, in green, is the traffic BV prices on.

Top countries

How it links out

100%of its links followed
48links to other sites
10articles read

Followed 100%

Fair sample Read 28 Oct 2026 · its homepage offers sponsored posts · the full reading

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: linked from the homepage

Structured data: Organization, ImageObject, WebSite, Person. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 25 Oct 2026: LCP 2.4 s · INP 173 ms · CLS 0.00 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Sources: homepage read 28 Oct 2026; ad load from a web technology index, 28 Oct 2026.

Domain and hosting

Domain registered
13 February 2025
Registration expires
13 February 2028
Record last changed
10 June 2026
Server address
172.67.168.224 · CDN edge, shared by unrelated sites
Hosting network
Cloudflare (CDN) · AS13335 · US

Social profiles

The profiles essentras.com names for itself, in its structured data or linked from its homepage, read 28 Oct 2026. They are the accounts the site points to, not a check of who runs them. A pill opens the sites with a profile on that platform; the arrow opens the profile.

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

4 ways to use these figures
  • Price check. BV puts one new followed link from essentras.com at $29 (level B), priced on a blend of link types (B 56% · C 36% · D 8%): $15 to an unrelated site (×0.5), $37 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $92 before relevance. A quote far above $57 for a level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 25 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 50 (0–100, the linking pages' average), not essentras.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 54.1K monthly visits, 44% from organic search (23.9K). Visits rose 189% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “instagram usernames for sale”, about 410 a month; the ad value beside it is the whole market's. · Traffic in detail · what this means
  • AI assistant visits. 2.0% of its visits in Sept 2026 came from AI assistants' answers, about 1,081 (visits, not citations); Gemini sent the most in Sept 2026, 14% of them. The split moved a lot between months (ChatGPT from 100% in Aug 2026 to 5.8% in Sept 2026): read it as a snapshot, not a trend. · AI assistants · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about essentras.com

9 questions answered

What is a link from essentras.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from essentras.com is worth about $29 (level B). Relevance moves it: $15 to an unrelated site, $37 to a same-topic site.

In short: a link from essentras.com is worth about $29 to rankings, up to $37 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from essentras.com worth placing?

That depends on the kind of link: by BV 2.9, a link from essentras.com is worth $92 as an editorial citation (level A), $46 as a guest, sponsored or listed link (level B), $9.18 as a press-release, syndicated, profile or forum link (level C), $4.59 as a network link (level D), before relevance. A price far above $57 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does essentras.com's BV compare with other sites?

At about $29 a link, essentras.com is in the “$10 to $49” value band, with 979 of the 3,822 sites valued on mxverify. 713 sites are in a higher band.

In short: 713 of the 3,822 valued sites sit in a higher value band than essentras.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does essentras.com get?

essentras.com gets about 54.1K visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 44% of them (23.9K) come from organic search. Visits rose 189% from Jul 2026 to Sept 2026.

In short: essentras.com draws about 54.1K visits a month, up 189% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does essentras.com pass Core Web Vitals?

Yes: real Chrome users see essentras.com's largest content load in 2.4 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: essentras.com passes Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 25 Oct 2026; web.dev: Web Vitals

How old is essentras.com?

The domain essentras.com was registered in 2025, 1 year ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has essentras.com been audited?

No link placed on essentras.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: essentras.com's report is valued, not audited.

How BV is worked out

Site Strength 25 / 100 · level B · each factor and link type

A followed editorial link from essentras.com would be worth up to $92 under BV 2.9, before relevance: its Site Strength is 25 out of 100. The link it usually gives is level B, worth about $29 — and relevance to the site it points to moves that between $15 and $37.

Site Strength
25 / 100 (how Site Strength is worked out). Traffic: 23.9K estimated monthly organic visits, as of 28 October 2026.
Worth up to
$92 · before relevance — how it is calculated
Usual link type
Mostly level B — may be discounted · B 56%, C 36%, D 8% → ×0.32 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of essentras.com's homepage and 10 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$29 per link
Domain registered
13 February 2025 · shown for context (how age is used)

A link from essentras.com, by link type

A link from essentras.com at each level. What each level means.

LevelFactorValue
A — Counted×1$92
B — May be discounted×0.5$46
C — Usually neutralised×0.1$9.18
D — Network×0.05$4.59

How essentras.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 28 October 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 48 links to other sites across 10 articles published in Oct 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed100%
  • Nofollow0%
  • Sponsored0%
  • User-generated (ugc)0%

48 links to other sites across 10 articles, share buttons left out.

What its homepage offers
  • Sponsored or paid posts · “Press release distribution”, “Free press release distribution”, “Distribution companies”

Runs on Next.js.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level B — A 3.0%, B 86%, C 11%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0.0%, B 56%, C 36%, D 8.0%.

Jev reads it as a publication (58%), small or niche as a source (56%), and selling guest, sponsored or paid posts (97%).

Traffic in detail

engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Sept 2026, as of 28 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#610,980global rank
#325,588rank in US
54%bounce rate
2.3pages per visit
1m 19stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
instagram usernames for sale930$1.86$1,730410
essentras900$0.00$0330
essentras.com230$0.00$0220
4 letter insta account190$0.00$0180
how to get a 4 letter username on instagram190$0.00$0180

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 1,081 visits in Sept 2026 — 2.0% of all visits. Each assistant's share of those visits, by month:

GeminiChatGPT

0%50%100%Aug 2026Sept 2026Gemini, Aug 2026: 0% of AI-assistant visitsGemini, Sept 2026: 14% of AI-assistant visitsChatGPT, Aug 2026: 100% of AI-assistant visitsChatGPT, Sept 2026: 5.8% of AI-assistant visits
AssistantAug 2026Sept 2026
Gemini0%14%
ChatGPT100%5.8%

Jul 2026: no data — every assistant reads 0, so that month is not charted.

AI crawler access

essentras.com's robots.txt lets every AI crawler below read its home page; one is asked to stay out of parts of the site.

Crawlerrobots.txt
AI searchCrawls when an assistant searches the web for an answer
ChatGPT OAI-SearchBotAllowed
Claude Claude-SearchBotAllowed
Perplexity PerplexityBotAllowed
AI trainingCollects text to train AI models
OpenAI GPTBotAllowed
Anthropic ClaudeBotAllowed
Google Google-ExtendedAllowed
Apple Applebot-ExtendedAllowed
Meta Meta-ExternalAgentPartly
ByteDance BytespiderAllowed
Common Crawl CCBotAllowed

Read from essentras.com/robots.txt on 28 October 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

Its domain was registered in 2025.

mxverify looked up essentras.com's address: it is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify48 links to other sites in 10 articles, published Oct 2026; read 28 Oct 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 28 Oct 2026
Links to this siteThird-party backlink index3,018 linking sites, read 28 Oct 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 29 Oct 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup172.67.168.224 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 13 Feb 2025

Limitations: what this report does not show

3 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • essentras.com gives more than one kind of link (B 56% · C 36% · D 8%), so BV prices a blend of them: an editorial link there would be worth $92 and a guest or sponsored one $46, before relevance.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 28 October 2026