mxverify · valued
Backlink value and traffic report for forbes.com
It is served through Fastly (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1993.
In short: A new link from forbes.com is worth about $215 to rankings by BV 2.8 (level B · nofollow, Site Strength 85 of 100); BV is an estimate, not a price anyone charges. It gets about 55.8M visits a month, 50% from organic search, down 21% since Jul 2026. No link placed on it has been audited.
Backlink value · what one new followed link from forbes.com is worth to rankings
$107 unrelated ×0.5$269 same topic ×1.25
- Organic search50%
- Direct20%
- Paid15%
- Affiliate and other5.6%
- Referrals4.5%
- Other channels5.0%
Links to this site
Links placed here
No link placed on forbes.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Followed 18%Nofollow 82%
Tech stack
Page speed
Chrome users, 28 days to 19 Oct 2026: LCP 1.8 s · INP 169 ms · CLS 0.03 — passes Core Web Vitals.
Domain and hosting
- Domain registered
- 17 June 1993
- Content category
- business
- Server address
- 151.101.66.49
- Hosting network
- Fastly (CDN)
How to use this report
- Price check. BV puts a new link from forbes.com at $215 (level B · nofollow): $107 to an unrelated site (×0.5), $269 to a same-topic site (×1.25). A followed one would be worth $596 before relevance. A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $746 for a followed level B link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 82% of its links (in the 3 articles we read).
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 55.8M monthly visits, 50% from organic search (27.8M). Visits fell 21% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “wordle”, about 540.7K a month; the ad value beside it is the whole market's.
Quick answers about forbes.com
What is a link from forbes.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new link from forbes.com is worth about $215 (level B · nofollow). Relevance moves it: $107 to an unrelated site, $269 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges.
In short: a link from forbes.com is worth about $215 to rankings, up to $269 on the same topic.
Source: mxverify BV 2.8 methodology
Is a link from forbes.com worth placing?
That depends on the kind of link: by BV 2.8, a link from forbes.com is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $746 for a followed level B link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges.
Source: mxverify BV 2.8 methodology
How does forbes.com's BV compare with other sites?
At about $215 a link, forbes.com is in the “$100 to $249” value band, with 172 of the 3,384 sites valued on mxverify. 125 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update.
In short: 125 of the 3,384 valued sites sit in a higher value band than forbes.com.
Source: mxverify's own directory, counted at the last daily update
How much traffic does forbes.com get?
forbes.com gets about 55.8M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 50% of them (27.8M) come from organic search. Visits fell 21% from Jul 2026 to Sept 2026.
In short: forbes.com draws about 55.8M visits a month, down 21% since Jul 2026.
Does forbes.com pass Core Web Vitals?
Yes: real Chrome users see forbes.com's largest content load in 1.8 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: forbes.com passes Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 19 Oct 2026; web.dev: Web Vitals
Does forbes.com link out with nofollow?
In the 3 articles we read, forbes.com made 17 links to other sites, and 82% of them were nofollow, sponsored or ugc; the other 18% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth.
In short: about 82% of forbes.com's outbound links are nofollow, so a new link placed there may be too.
Source: mxverify's reading of 3 articles, 21 Oct 2026; Google Search Central: qualify your outbound links
How old is forbes.com?
The domain forbes.com was registered in 1993, 33 years ago. Domain age is a fact from the registry record, not a measure of a site's quality.
Source: the public registration record; RFC 9083: RDAP JSON responses
Has forbes.com been audited?
No link placed on forbes.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: forbes.com's report is valued, not audited.
How BV is worked out
A followed editorial link from forbes.com would be worth up to $1,193 under BV 2.8, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 82% of its links are nofollow, so it is worth about $215 — and relevance to the site it points to moves that between $107 and $269.
- Site Strength
- 85
- Worth up to
- $1,193
- Usual link type
- Level B — may be discounted · nofollow on 82% of its links → ×0.18
- Relevance to your site
- ×1
- BV score
- $215 per link
- Domain registered
- 17 June 1993
A link from forbes.com, by link type
The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.
| Level | What it is | Factor | Value |
|---|---|---|---|
| A — Counted | An editorial citation: the site linked because it is useful to its readers. | ×1 | $1,193 |
| B — May be discounted | A guest, sponsored or placed article, or a product or tool directory listing. | ×0.5 | $596 |
| C — Usually neutralised | A press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link. | ×0.1 | $119 |
| D — Network | A site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages. | ×0.05 | $60 |
How forbes.com links out: the full reading
Read by mxverify on 21 October 2026: the homepage and 3 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Fair sample
- Advertising
Articles read
| Article | Published | Words | Links out | Followed | Says |
|---|---|---|---|---|---|
| Schrödinger's SaaS: How SaaS Will Evolve Alongside AI | Oct 2026 | 1,108 | 5 | 1 | — |
| Productivity Is More Than Getting More Work Done | Oct 2026 | 1,122 | 6 | 1 | — |
| Readiness Beats Timing For Physical AI | Oct 2026 | 1,145 | 6 | 1 | — |
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 60%, B 35%, C 5.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 2.6%, B 14%, C 83%, D 0%.
Traffic in detail
Modelled estimates for Sept 2026, as of 21 October 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| wordle | 16.8M | $1.48 | $24.9M | 540.7K |
| best online bank | 1.8M | $22.30 | $41M | 300.3K |
| mobland | 1.1M | $1.06 | $1.2M | 170.5K |
| ed sheeran | 3.3M | $0.72 | $2.4M | 168.5K |
| forbes | 211.2K | $1.44 | $304.2K | 149.4K |
AI assistants
AI assistants sent about 351.8K visits in Sept 2026 — 0.6% of all visits. Each assistant's share of those visits, by month:
ChatGPTGeminiClaude
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 63% | 80% | 50% |
| Gemini | 16% | 8.6% | 5.6% |
| Claude | 9.8% | 7.4% | 3.7% |
Server and network
forbes.com is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.
Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.8 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 17 links to other sites in 3 articles, published Oct 2026; read 21 Oct 2026 Fair sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 21 Oct 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 21 Oct 2026; the rating itself is not shown |
| Server and network | DNS and ASN registry | 151.101.66.49 · Fastly (CDN) · a CDN edge, shared by unrelated sites |
| Domain age | Domain registry (RDAP) | Registered 17 Jun 1993 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
- The BV score is what one new followed link from forbes.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
- Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.
- forbes.com's visits fell 21% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.