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Backlink value and traffic report for forbes.com

It is served through Fastly (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1993.

In short: A new link from forbes.com is worth about $215 to rankings by BV 2.8 (level B · nofollow, Site Strength 85 of 100); BV is an estimate, not a price anyone charges. It gets about 55.8M visits a month, 50% from organic search, down 21% since Jul 2026. No link placed on it has been audited.

Last updated 21 October 2026 · Visit forbes.com

Compare

Backlink value · what one new followed link from forbes.com is worth to rankings

bklinkBV$215per link · level B · nofollow · strength 85
Relevance to the linked site moves it

$107 unrelated ×0.5$269 same topic ×1.25

By the kind of link it gives
  • A editorial$1,193
  • B guest, sponsored$596
  • C neutralised$119
  • D network$60

Capped by nofollow: priced at ×0.18, not ×0.5.

How BV is worked out · BV 2.8 · not a price anyone charges

55.8Mmonthly visits−21% since Jul 2026
27.8Mfrom organic search50% of visits
#1,192global rank
1993domain registered33 years ago
1.8 spage load for real users (LCP)passes Core Web Vitals
82%of its own links nofollowin the articles we read
Monthly visits
Jul 2026: 70,487,897 visits70.5MJul 2026Aug 2026: 63,885,091 visits63.9MAug 2026Sept 2026: 55,833,698 visits55.8MSept 2026
Where visitors come from
Organic search: 50%Direct: 20%Referrals: 4.5%Social: 3.6%AI assistants: 0.6%Email: 0.8%Paid: 15%Affiliate and other: 5.6%50%organic
  • Organic search50%
  • Direct20%
  • Paid15%
  • Affiliate and other5.6%
  • Referrals4.5%
  • Other channels5.0%

Organic search, in green, is the traffic BV prices on.

Top countries
  • United States70%
  • United Kingdom4.7%
  • Canada4.0%
  • India3.4%
  • Australia2.4%
  • Other countries15%

How it links out

18%of its links followed
17links to other sites
3articles read

Followed 18%Nofollow 82%

Fair sample Read 21 Oct 2026 · its homepage offers advertising · the full reading

Tech stack

forbes.com's homepage has not been read yet; every site with a report is read within a few days.

Page speed

Chrome users, 28 days to 19 Oct 2026: LCP 1.8 s · INP 169 ms · CLS 0.03 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Domain and hosting

Domain registered
17 June 1993
Content category
business
Server address
151.101.66.49 · CDN edge, shared by unrelated sites
Hosting network
Fastly (CDN) · AS54113 · US

How to use this report

3 ways to use these figures
  • Price check. BV puts a new link from forbes.com at $215 (level B · nofollow): $107 to an unrelated site (×0.5), $269 to a same-topic site (×1.25). A followed one would be worth $596 before relevance. A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $746 for a followed level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 82% of its links (in the 3 articles we read). · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 55.8M monthly visits, 50% from organic search (27.8M). Visits fell 21% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “wordle”, about 540.7K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about forbes.com

8 questions answered

What is a link from forbes.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.8, a new link from forbes.com is worth about $215 (level B · nofollow). Relevance moves it: $107 to an unrelated site, $269 to a same-topic site. BV is an estimate of ranking value, not a price anyone charges.

In short: a link from forbes.com is worth about $215 to rankings, up to $269 on the same topic.

Source: mxverify BV 2.8 methodology

Is a link from forbes.com worth placing?

That depends on the kind of link: by BV 2.8, a link from forbes.com is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $746 for a followed level B link pays for something BV does not measure, such as the site's own readers. BV is an estimate of ranking value, not a verdict on the site or a price anyone charges.

Source: mxverify BV 2.8 methodology

How does forbes.com's BV compare with other sites?

At about $215 a link, forbes.com is in the “$100 to $249” value band, with 172 of the 3,384 sites valued on mxverify. 125 sites are in a higher band. The counts are mxverify's own, taken from its directory at the last daily update.

In short: 125 of the 3,384 valued sites sit in a higher value band than forbes.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does forbes.com get?

forbes.com gets about 55.8M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 50% of them (27.8M) come from organic search. Visits fell 21% from Jul 2026 to Sept 2026.

In short: forbes.com draws about 55.8M visits a month, down 21% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does forbes.com pass Core Web Vitals?

Yes: real Chrome users see forbes.com's largest content load in 1.8 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: forbes.com passes Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 19 Oct 2026; web.dev: Web Vitals

How old is forbes.com?

The domain forbes.com was registered in 1993, 33 years ago. Domain age is a fact from the registry record, not a measure of a site's quality.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has forbes.com been audited?

No link placed on forbes.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: forbes.com's report is valued, not audited.

How BV is worked out

Site Strength 85 / 100 · level B · nofollow · each factor and link type

A followed editorial link from forbes.com would be worth up to $1,193 under BV 2.8, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 82% of its links are nofollow, so it is worth about $215 — and relevance to the site it points to moves that between $107 and $269.

Site Strength
85 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 27.8M estimated monthly organic visits, as of 21 October 2026.
Worth up to
$1,193 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Level B — may be discounted · nofollow on 82% of its links → ×0.18
Read by Jev from our own reading of forbes.com's homepage and 3 articles; 82% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$215 per link
Domain registered
17 June 1993 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from forbes.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$1,193
B — May be discounted · nofollow hereA guest, sponsored or placed article, or a product or tool directory listing.×0.5$596
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$119
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$60

82% of forbes.com's links are nofollow, so a new link from it — a guest, sponsored or listed link — is priced at ×0.18: $215, where a followed one would be worth $596. BV prices the ranking value a link passes, and a nofollow link passes little.

How forbes.com links out: the full reading

3 articles read · each link counted

Read by mxverify on 21 October 2026: the homepage and 3 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 17 links to other sites across 3 articles published in Oct 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed18%
  • Nofollow82%
  • Sponsored0%
  • User-generated (ugc)0%

17 links to other sites across 3 articles, share buttons left out. BV counts 82% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

What its homepage offers
  • Advertising · “Advertise with Forbes”, “Advertise”, “Advertise”

Articles read

ArticlePublishedWordsLinks outFollowedSays
Schrödinger's SaaS: How SaaS Will Evolve Alongside AIOct 20261,10851—
Productivity Is More Than Getting More Work DoneOct 20261,12261—
Readiness Beats Timing For Physical AIOct 20261,14561—

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 60%, B 35%, C 5.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 2.6%, B 14%, C 83%, D 0%.

Jev reads it as a publication (100%), major as a source (71%), and selling guest, sponsored or paid posts (68%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 21 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#1,192global rank
#390rank in US
68%bounce rate
1.5pages per visit
51stime on site
Every channel
  • Organic search50%
  • Direct20%
  • Referrals4.5%
  • Social3.6%
  • AI assistants0.6%
  • Email0.8%
  • Paid15%
  • Affiliate and other5.6%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
wordle16.8M$1.48$24.9M540.7K
best online bank1.8M$22.30$41M300.3K
mobland1.1M$1.06$1.2M170.5K
ed sheeran3.3M$0.72$2.4M168.5K
forbes211.2K$1.44$304.2K149.4K

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 351.8K visits in Sept 2026 — 0.6% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiClaude

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 63% of AI-assistant visitsChatGPT, Aug 2026: 80% of AI-assistant visitsChatGPT, Sept 2026: 50% of AI-assistant visitsGemini, Jul 2026: 16% of AI-assistant visitsGemini, Aug 2026: 8.6% of AI-assistant visitsGemini, Sept 2026: 5.6% of AI-assistant visitsClaude, Jul 2026: 9.8% of AI-assistant visitsClaude, Aug 2026: 7.4% of AI-assistant visitsClaude, Sept 2026: 3.7% of AI-assistant visits
AssistantJul 2026Aug 2026Sept 2026
ChatGPT63%80%50%
Gemini16%8.6%5.6%
Claude9.8%7.4%3.7%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

forbes.com is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

7 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.8Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify17 links to other sites in 3 articles, published Oct 2026; read 21 Oct 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 21 Oct 2026
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 21 Oct 2026; the rating itself is not shown
Server and networkDNS and ASN registry151.101.66.49 · Fastly (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 17 Jun 1993

Limitations: what this report does not show

6 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from forbes.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.
  • forbes.com's visits fell 21% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 21 October 2026