What a link is worthmxverify · valued
Backlink value and traffic report for happycow.net
In short: A new followed link from happycow.net is worth about $155 to rankings by BV 2.9 (level C, Site Strength 70 of 100); BV is an estimate, not a price anyone charges. It gets about 1.3M visits a month, 69% from organic search, down 18% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from happycow.net is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from happycow.net is worth to rankings
BV$155per link · level C · strength 70reading confidenceLow, 6 out of 100
Reading confidence 6 / 100
0 of 10 pages read had text · 0 links to other sites seen
How much of happycow.net we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading
Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site.
$78 unrelated ×0.5$194 same topic ×1.25
- Organic search69%
- Direct24%
- Social3.3%
- Referrals1.7%
- Email0.9%
- Other channels1.1%
Links to this site
Links placed here
No link placed on happycow.net has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
No links to other sites in the 10 articles read.
Tech stack
Page speed
Chrome users, 28 days to 31 Oct 2026: LCP 2.8 s · INP 95 ms · CLS 0.05 — does not pass Core Web Vitals.
Devices: 70% phone · 28% desktop · 1% tablet — share of Chrome page loads, same 28 days.
Domain and hosting
- Domain registered
- 28 November 1999
- Server address
- 45.60.96.2
- Hosting network
- INCAPSULA
How to use this report
- Price check. BV puts one new followed link from happycow.net at $155 (level C), priced on a blend of link types (A 2% · B 32% · C 66%): $78 to an unrelated site (×0.5), $194 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $79 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 70 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link).
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 1.3M monthly visits, 69% from organic search (869K). Visits fell 18% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “smoothie king”, about 6,150 a month; the ad value beside it is the whole market's.
Quick answers about happycow.net
What is a link from happycow.net worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from happycow.net is worth about $155 (level C). Relevance moves it: $78 to an unrelated site, $194 to a same-topic site.
In short: a link from happycow.net is worth about $155 to rankings, up to $194 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from happycow.net worth placing?
That depends on the kind of link: by BV 2.9, a link from happycow.net is worth $628 as an editorial citation (level A), $314 as a guest, sponsored or listed link (level B), $63 as a press-release, syndicated, profile or forum link (level C), $31 as a network link (level D), before relevance. A price far above $79 for a level C link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does happycow.net's BV compare with other sites?
At about $155 a link, happycow.net is in the “$100 to $249” value band, with 311 of the 4,052 sites valued on mxverify. 177 sites are in a higher band.
In short: 177 of the 4,052 valued sites sit in a higher value band than happycow.net.
Source: mxverify's own directory, counted at the last daily update
How much traffic does happycow.net get?
happycow.net gets about 1.3M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 69% of them (869K) come from organic search. Visits fell 18% from Jul 2026 to Sept 2026.
In short: happycow.net draws about 1.3M visits a month, down 18% since Jul 2026.
Does happycow.net pass Core Web Vitals?
No: real Chrome users see happycow.net's largest content load in 2.8 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: happycow.net does not pass Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 31 Oct 2026; web.dev: Web Vitals
How old is happycow.net?
The domain happycow.net was registered in 1999, 26 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
Has happycow.net been audited?
No link placed on happycow.net has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: happycow.net's report is valued, not audited.
How BV is worked out
A followed editorial link from happycow.net would be worth up to $628 under BV 2.9, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level C, worth about $155 — and relevance to the site it points to moves that between $78 and $194.
- Site Strength
- 70
- Worth up to
- $628
- Usual link type
- Mostly level C — usually neutralised · A 2%, B 32%, C 66% → ×0.25
- Relevance to your site
- ×1
- BV score
- $155 per link
- Domain registered
- 28 November 1999
A link from happycow.net, by link type
A link from happycow.net at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $628 |
| B — May be discounted | ×0.5 | $314 |
| C — Usually neutralised | ×0.1 | $63 |
| D — Network | ×0.05 | $31 |
How happycow.net links out: the full reading
Read by mxverify on 2 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Thin sample
Articles read
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 69%, B 7.0%, C 24%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 2.1%, B 32%, C 66%, D 0%.
Traffic in detail
Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| happy cow | 13.9K† | $0.94† | $13.1K† | 51.5K |
| happycow | 9,040† | — | — | 28.7K |
| smoothie king | 55.2K† | $0.44† | $24.3K† | 6,150 |
| vegan food near me | 14.1K† | $1.41† | $19.9K† | 1,480 |
| whole foods near me | 69.8K† | $0.97† | $67.7K† | 1,180 |
AI assistants
AI assistants sent about 9,595 visits in Sept 2026 — 0.8% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 64% | 87% | 10% |
| Gemini | 9.9% | 13% | 9.3% |
| Perplexity | 0% | 0% | 0.1% |
Server and network
Its domain was registered in 1999.
mxverify looked up happycow.net's address: no other publication in the directory runs on 45.60.96.2. 0 publications are on the same hosting network (INCAPSULA, AS19551).
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 0 links to other sites in 10 articles; read 2 Nov 2026 Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 2 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 45.60.96.2 · INCAPSULA |
| Domain age | Domain registry (RDAP) | Registered 28 Nov 1999 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- happycow.net gives more than one kind of link (A 2% · B 32% · C 66%), so BV prices a blend of them: an editorial link there would be worth $628 and a guest or sponsored one $314, before relevance.
- happycow.net's visits fell 18% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.