mxverify · valued
Backlink value and traffic report for itch.io
In short: A new followed link from itch.io is worth about $225 to rankings by BV 2.9 (level C, Site Strength 85 of 100); BV is an estimate, not a price anyone charges. It gets about 60.6M visits a month, 40% from organic search, down 3.3% since Jul 2026. No link placed on it has been audited.
Backlink value · what one new followed link from itch.io is worth to rankings
reading confidenceHigh, 88 out of 100
Reading confidence 88 / 100
8 of 9 pages read had text · 91 links to other sites seen · posts Sept 2014 – Dec 2017
How much of itch.io we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading
$113 unrelated ×0.5$282 same topic ×1.25
- Direct41%
- Organic search40%
- Social11%
- Referrals6.4%
- AI assistants0.7%
- Other channels1.1%
Links to this site
Links other sites have made to itch.io, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 16% in the article or main content of the linking page, 19% in its header, menu, sidebar or footer
Links placed here
No link placed on itch.io has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Followed 85%Nofollow 15%
Tech stack
Publisher signals
- Author bylines: none marked up on the homepage
- About page: linked from the homepage
- Editorial policy: not linked from the homepage
- Contact page: linked from the homepage
Page speed
Chrome users, 28 days to 27 Oct 2026: LCP 1.0 s · INP 89 ms · CLS 0.02 — passes Core Web Vitals.
Devices: 68% phone · 28% desktop · 4% tablet — share of Chrome page loads, same 28 days.
Domain and hosting
- Domain registered
- 27 October 2011
- Registration expires
- 27 October 2030
- Content category
- gaming
- Server address
- 104.26.9.198
- Hosting network
- Cloudflare (CDN)
Similar sites
How to use this report
- Price check. BV puts one new followed link from itch.io at $225 (level C), priced on a blend of link types (B 21% · C 78%): $113 to an unrelated site (×0.5), $282 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $149 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). In the 9 articles we read, 15% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 25 (0–100, the linking pages' average), not itch.io's own.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 60.6M monthly visits, 40% from organic search (24M). Visits fell 3.3% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “choicer voicer”, about 826.2K a month; the ad value beside it is the whole market's.
Quick answers about itch.io
What is a link from itch.io worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from itch.io is worth about $225 (level C). Relevance moves it: $113 to an unrelated site, $282 to a same-topic site.
In short: a link from itch.io is worth about $225 to rankings, up to $282 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from itch.io worth placing?
That depends on the kind of link: by BV 2.9, a link from itch.io is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $149 for a level C link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does itch.io's BV compare with other sites?
At about $225 a link, itch.io is in the “$100 to $249” value band, with 288 of the 3,911 sites valued on mxverify. 176 sites are in a higher band.
In short: 176 of the 3,911 valued sites sit in a higher value band than itch.io.
Source: mxverify's own directory, counted at the last daily update
How much traffic does itch.io get?
itch.io gets about 60.6M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 40% of them (24M) come from organic search. Visits fell 3.3% from Jul 2026 to Sept 2026.
In short: itch.io draws about 60.6M visits a month, down 3.3% since Jul 2026.
Does itch.io pass Core Web Vitals?
Yes: real Chrome users see itch.io's largest content load in 1.0 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: itch.io passes Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 27 Oct 2026; web.dev: Web Vitals
Does itch.io link out with nofollow?
In the 9 articles we read, itch.io made 91 links to other sites, and 15% of them were nofollow, sponsored or ugc; the other 85% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth.
Source: mxverify's reading of 9 articles, 30 Oct 2026; Google Search Central: qualify your outbound links
How old is itch.io?
The domain itch.io was registered in 2011, 15 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to itch.io?
109,678 websites link to itch.io, each counted once. 14,708 of them (13%) link with nofollow.
Has itch.io been audited?
No link placed on itch.io has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: itch.io's report is valued, not audited.
How BV is worked out
A followed editorial link from itch.io would be worth up to $1,193 under BV 2.9, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level C, worth about $225 — and relevance to the site it points to moves that between $113 and $282.
- Site Strength
- 85
- Worth up to
- $1,193
- Usual link type
- Mostly level C — usually neutralised · B 21%, C 78% → ×0.19
- Relevance to your site
- ×1
- BV score
- $225 per link
- Domain registered
- 27 October 2011
A link from itch.io, by link type
A link from itch.io at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $1,193 |
| B — May be discounted | ×0.5 | $596 |
| C — Usually neutralised | ×0.1 | $119 |
| D — Network | ×0.05 | $60 |
How itch.io links out: the full reading
Read by mxverify on 30 October 2026: the homepage and 9 articles (4 from its feed, 6 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Strong sample
Articles read
| Article | Published | Words | Links out | Followed | Says |
|---|---|---|---|---|---|
| Dungeonbound (In Development) by louidev | — | 1,088 | 9 | 6 | — |
| NOSFER-A-TOOTH by gregs-games, Robbie Fraser, Mr.Pootsley, Jana Heyns | — | 1,259 | 5 | 4 | — |
| LSD: Revamped by Figglewatts | — | 2,258 | 31 | 25 | — |
| LURRUNA - The Island of Towering Automatons by PD CGT | — | 741 | 7 | 6 | — |
| Running an indie game store - itch.io | Sept 2014 | 3,649 | 28 | 28 | — |
| Chernobyl Updates #1 - Chernobyl by Raerd | Jul 2017 | 189 | 5 | 4 | — |
| Flinching/knockback mechanic added in ;) - ColourMapster & the Tomes of Life by Hobcramwork | Dec 2017 | 525 | 1 | 1 | — |
| Lord of the Deep by Not Jam | — | 413 | 4 | 2 | — |
| Baby Mikey's Adventure 3:The volcano by Babymikeysadventure | — | 137 | 1 | 1 | — |
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 69%, B 15%, C 16%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0.3%, B 21%, C 78%, D 0%.
Traffic in detail
Modelled estimates for Sept 2026, as of 30 October 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| itch io | 1.1M | $0.82 | $898.9K | 2M |
| choicer voicer | 1.6M | $0.67 | $1M | 826.2K |
| itchio | 209.7K | $0.83 | $174K | 324K |
| the choicer voicer | 690.3K | $0.69 | $476.3K | 304.7K |
| itch.io | 158.4K | $0.81 | $128.3K | 300.5K |
AI assistants
AI assistants sent about 442.3K visits in Sept 2026 — 0.7% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 63% | 88% | 66% |
| Gemini | 9.3% | 11% | 5.1% |
| Claude | 1.8% | 0.9% | 0.6% |
itch.io's robots.txt lets every AI crawler below read the site.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
| Allowed | |
| Allowed | |
| Allowed | |
| AI trainingCollects text to train AI models | |
| Allowed | |
| Allowed | |
| Allowed | |
| Allowed | |
| Allowed | |
| Allowed | |
| Allowed | |
Server and network
Its domain was registered in 2011.
mxverify looked up itch.io's address: it is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.
Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 91 links to other sites in 9 articles, published Sept 2014 – Dec 2017; read 30 Oct 2026 Strong sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 30 Oct 2026 |
| Links to this site | Third-party backlink index | 109,678 linking sites, read 30 Oct 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 30 Oct 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 104.26.9.198 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites |
| Domain age | Domain registry (RDAP) | Registered 27 Oct 2011 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
- itch.io gives more than one kind of link (B 21% · C 78%), so BV prices a blend of them: an editorial link there would be worth $1,193 and a guest or sponsored one $596, before relevance.
Social profiles
Combined followers 253K across 2 profiles
The profiles itch.io names for itself, in its structured data or linked from its homepage, read 30 Oct 2026. They are the accounts the site points to, not a check of who runs them. A pill opens the sites with a profile on that platform; the arrow opens the profile. Follower counts as of 30 Oct 2026. A tick: the profile's own website field names this site.
Combined followers adds each profile's count: the same person can follow on more than one platform, and YouTube rounds its figure. The donut splits it by platform, each in its brand colour. On since is the year the account began. Posts and videos are all-time totals. All read from each profile page.