mxverifyWhat a link is worth
mxverify / Publications / kick.comvalued

Backlink value and traffic report for kick.com

In short: A new followed link from kick.com is worth about $119 to rankings by BV 2.9 (level C, Site Strength 85 of 100). It gets about 209.6M visits a month, 10% from organic search, up 0.7% since Aug 2026. No link placed on it has been audited.

Organisation: Kick: video streaming service and user-generated content platform; Australia; since 2021. Wikidata · First recorded 12 November 2026 · Last updated 12 November 2026 · Visit kick.com

Compare

Backlink value · what one new followed link from kick.com is worth to rankings

bklinkBV$119per link · level C · strength 85
reading confidenceLow, 25 out of 100

Reading confidence 25 / 100

  • What we read29
  • Our model's certainty100
  • Its view of the pages55

2 of 4 pages read had text · 6 links to other sites seen · posts from Oct 2026

How much of kick.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading

Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 13 Nov 2026 · pages read 12 Nov 2026.

Relevance to the linked site moves it

$60 unrelated ×0.5$149 same topic ×1.25

By the kind of link it gives
  • A editorial$1,193
  • B guest, sponsored$596
  • C neutralised$119
  • D network$60

How BV is worked out · Free API · BV 2.9

209.6Mmonthly visits+0.7% since Aug 2026
21.1Mfrom organic search10% of visits
21,674sites link to it7,891 of them nofollow
1995domain registeredexpires May 2036
6.4 spage load for real users (LCP)does not pass Core Web Vitals
$300K–$1.2Mpotential display-ad revenuea month · estimate

How it compares · among 24 entertainment sites on mxverify

Peers are the most specific group of at least 20 sites on mxverify it belongs to: its topic, its category or its kind of site. Figures are third-party traffic estimates and mxverify's BV, as elsewhere on this report.

Monthly visits
Aug 2026: 208,097,806 visits208.1MAug 2026Sept 2026: 196,685,197 visits196.7MSept 2026Oct 2026: 209,568,630 visits209.6MOct 2026
Where visitors come from
Organic search: 10%Direct: 72%Referrals: 2.6%Social: 14%AI assistants: 0.2%Email: 0.4%Paid: 0.6%10%organic

Organic search, in green, is the traffic BV prices on.

Top countries

How it links out

83%of its links followed
6links to other sites
4articles read

Followed 83%Nofollow 17%

Thin sample Read 12 Nov 2026 · its homepage offers advertising · the full reading

Domain and hosting

Domain registered
01 May 1995
Registration expires
02 May 2036
Record last changed
25 June 2026
Content category
entertainment
Server address
162.159.235.122 · CDN edge, shared by unrelated sites
Hosting network
Cloudflare (CDN) · AS13335 · US

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: not linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: not linked from the homepage

Structured data: Organization, Place, PostalAddress, ContactPoint, CreativeWork, WebSite.

Page speed

Chrome users, 28 days to 9 Nov 2026: LCP 6.4 s · INP 386 ms · CLS 0.11 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 33% phone · 65% desktop · 2% tablet — share of Chrome page loads, same 28 days.

Sources: homepage read 12 Nov 2026; ad load from a web technology index, 12 Nov 2026.

Social profiles

Combined followers 2.1M across 3 profiles

What each profile's page shows for kick.com
PlatformFollowersOn sincePosts / videosBadge
X logoX541K20225,147 posts
Instagram logoInstagram590Kverified badge
TikTok logoTikTok933K1,568 videosverified badge
Followers by platform
X: 541K followers, 26%Instagram: 590K followers, 29%TikTok: 933K followers, 45%2.1Mfollowers
  • X logo26%541K
  • Instagram logo29%590K
  • TikTok logo45%933K
Profiles kick.com names for itself, read 12 Nov 2026 · how these are read

The profiles kick.com names for itself, in its structured data or linked from its homepage, read 12 Nov 2026. They are the accounts the site points to, not a check of who runs them. A pill opens the sites with a profile on that platform; the arrow opens the profile. Follower counts as of 12 Nov 2026. A tick: the profile's own website field names this site.

Combined followers adds each profile's count: the same person can follow on more than one platform, and YouTube rounds its figure. The donut splits it by platform, each in its brand colour. On since is the year the account began. Posts and videos are all-time totals. A badge is the platform's own mark, not a check by us. All read from each profile page.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from kick.com at $119 (level C): $60 to an unrelated site (×0.5), $149 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $149 for a level C link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is level C — usually neutralised (a press-release, syndicated, profile or forum link). In the 4 articles we read, 17% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 8 (0–100, the linking pages' average), not kick.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Oct 2026 estimate: 209.6M monthly visits, 10% from organic search (21.1M). Visits rose 0.7% from Aug 2026 to Oct 2026. Its top keyword by Visits (est.) is “kik”, about 158.7K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

Quick answers about kick.com

9 questions answered

What is a link from kick.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from kick.com is worth about $119 (level C). Relevance moves it: $60 to an unrelated site, $149 to a same-topic site.

In short: a link from kick.com is worth about $119 to rankings, up to $149 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from kick.com worth placing?

That depends on the kind of link: by BV 2.9, a link from kick.com is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $149 for a level C link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does kick.com's BV compare with other sites?

At about $119 a link, kick.com is in the “$100 to $249” value band, with 380 of the 4,532 sites valued on mxverify. 230 sites are in a higher band.

In short: 230 of the 4,532 valued sites sit in a higher value band than kick.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does kick.com get?

kick.com gets about 209.6M visits a month (Oct 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 10% of them (21.1M) come from organic search. Visits rose 0.7% from Aug 2026 to Oct 2026.

In short: kick.com draws about 209.6M visits a month, up 0.7% since Aug 2026.

Source: third-party traffic estimate, Oct 2026

Does kick.com pass Core Web Vitals?

No: real Chrome users see kick.com's largest content load in 6.4 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: kick.com does not pass Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 9 Nov 2026; web.dev: Web Vitals

How old is kick.com?

The domain kick.com was registered in 1995, 31 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has kick.com been audited?

No link placed on kick.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: kick.com's report is valued, not audited.

How BV is worked out

Site Strength 85 / 100 · level C · each factor and link type

A followed editorial link from kick.com would be worth up to $1,193 under BV 2.9, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level C, worth about $119 — and relevance to the site it points to moves that between $60 and $149.

Site Strength
85 / 100 (how Site Strength is worked out). Traffic: 21.1M estimated monthly organic visits, as of 12 November 2026.
Worth up to
$1,193 · before relevance — how it is calculated
Usual link type
Level C — usually neutralised → ×0.1
Read by Jev from our own reading of kick.com's homepage and 4 articles; 17% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$119 per link
Domain registered
1 May 1995 · shown for context (how age is used)

A link from kick.com, by link type

A link from kick.com at each level. What each level means.

LevelFactorValue
A — Counted×1$1,193
B — May be discounted×0.5$596
C — Usually neutralised×0.1$119
D — Network×0.05$60

How kick.com links out: the full reading

4 articles read · each link counted

Read by mxverify on 12 November 2026: the homepage and 4 articles (2 from across its sitemap, 2 linked from its homepage).

Thin sample 6 links to other sites across 4 articles published in Oct 2026.

Links its articles make to other sites
  • Followed83%
  • Nofollow17%
  • Sponsored0%
  • User-generated (ugc)0%

6 links to other sites across 4 articles, share buttons left out. BV counts 17% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

What its homepage offers
  • Advertising · “Advertising Policy”, “Advertising: [email protected]”

Runs on Next.js.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 55%, B 10%, C 35%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0%, B 0%, C 100%, D 0%.

Jev reads it as a platform where users post (97%), small or niche as a source (56%), and selling guest, sponsored or paid posts (50%).

Traffic in detail

engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Oct 2026, as of 12 November 2026: site-wide, all visitors, not analytics measured on the site itself.

#211global rank
#35rank in TR
41%bounce rate
4.7pages per visit
6m 41stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
kick20.4M$1.01$20.6M12.9M
кик246K$0.32$78.7K261K
كيك823K$0.13$107K260.6K
kik361.4K†——158.7K
kick stream368K$1.23$452.6K116.1K

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 356.3K visits in Oct 2026 — 0.2% of all visits. Each assistant's share of those visits, by month:

ChatGPTPerplexityGemini

0%50%100%Aug 2026Sept 2026Oct 2026ChatGPT, Aug 2026: 87% of AI-assistant visitsChatGPT, Sept 2026: 42% of AI-assistant visitsChatGPT, Oct 2026: 14% of AI-assistant visitsPerplexity, Aug 2026: 0% of AI-assistant visitsPerplexity, Sept 2026: 0.2% of AI-assistant visitsPerplexity, Oct 2026: 7.6% of AI-assistant visitsGemini, Aug 2026: 12% of AI-assistant visitsGemini, Sept 2026: 2.9% of AI-assistant visitsGemini, Oct 2026: 5.0% of AI-assistant visits
AssistantAug 2026Sept 2026Oct 2026
ChatGPT87%42%14%
Perplexity0%0.2%7.6%
Gemini12%2.9%5.0%
AI crawler access

kick.com's robots.txt asks 7 of the 10 AI crawlers below not to read the site, all of them ones that collect training data.

Crawlerrobots.txt
AI searchCrawls when an assistant searches the web for an answer
ChatGPT logoChatGPT OAI-SearchBotAllowed
Claude logoClaude Claude-SearchBotAllowed
Perplexity logoPerplexity PerplexityBotAllowed
AI trainingCollects text to train AI models
OpenAI logoOpenAI GPTBotDisallowed
Anthropic logoAnthropic ClaudeBotDisallowed
Google logoGoogle Google-ExtendedDisallowed
Apple logoApple Applebot-ExtendedDisallowed
Meta logoMeta Meta-ExternalAgentDisallowed
ByteDance logoByteDance BytespiderDisallowed
Common Crawl logoCommon Crawl CCBotDisallowed

Content signals in the file: search yes · AI training no.

Read from kick.com/robots.txt on 12 November 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Potential display-ad revenue

$300,000–$1,200,000 a month (estimate) · what it rests on

$300,000–$1,200,000a month, estimated

  • 977.5M pageviews a month: 209.6M visits × 4.7 pages per visit (Oct 2026)
  • Niche: Entertainment, from its content category · entertainment and news page RPM $1–$4 per 1,000 pageviews
  • 14% of visits from the US, the UK, Canada and Australia; other countries counted at 20% of the rate

An estimate from modelled traffic and niche benchmarks, not what the site earns. It does not know which ad networks the site uses, how viewable its ads are or how many a page carries. Not the keyword table's ad value, which is the whole market's search-ad spend. Worked out Nov 2026; worked out again on the 10th of each month. How it is worked out

Server and network

a CDN edge, shared by unrelated sites

Its domain was registered in 1995.

mxverify looked up kick.com's address: it is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site.

Where each figure comes from

9 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify6 links to other sites in 4 articles, published Oct 2026; read 12 Nov 2026 Thin sample
TrafficThird-party estimatesModelled estimates for Oct 2026, site-wide and for all visitors, as of 12 Nov 2026
Links to this siteThird-party backlink index21,674 linking sites, read 12 Nov 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 13 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup162.159.235.122 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 1 May 1995
Potential display-ad revenuemxverify estimateTraffic estimate's pageviews for Oct 2026 × the entertainment and news page RPM benchmark × country factor, worked out Nov 2026; not the site's earnings

Limitations: what this report does not show

2 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.

What each figure means: How to read a site report. What every report shares, said once: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 12 November 2026