mxverifyWhat a link is worth
mxverify / Publications / nytco.comvalued

Backlink value and traffic report for nytco.com

In short: A new followed link from nytco.com is worth about $288 to rankings by BV 2.9 (level B, Site Strength 70 of 100); BV is an estimate, not a price anyone charges. It gets about 2.7M visits a month, 73% from organic search, up 55% since Jul 2026. No link placed on it has been audited.

First recorded 05 November 2026 · Last updated 05 November 2026 · Visit nytco.com

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Backlink value · what one new followed link from nytco.com is worth to rankings

bklinkBV$288per link · level B · strength 70
reading confidenceFair, 66 out of 100

Reading confidence 66 / 100

  • What we read88
  • Our model's certainty21
  • Its view of the pages97

6 of 10 pages read had text · 34 links to other sites seen · posts Oct 2013 – Jun 2026

How much of nytco.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading

Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 5 Nov 2026 · pages read 5 Nov 2026.

Relevance to the linked site moves it

$144 unrelated ×0.5$359 same topic ×1.25

By the kind of link it gives
  • A editorial$628
  • B guest, sponsored$314
  • C neutralised$63
  • D network$31

Priced on a blend of link types: A 22% · B 41% · C 38% → ×0.46.

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

2.7Mmonthly visits+55% since Jul 2026
2Mfrom organic search73% of visits
#28,153global rank
1997domain registered28 years ago
1.2 spage load for real users (LCP)passes Core Web Vitals
0%of its own links nofollowin the articles we read
Monthly visits
Jul 2026: 1,754,426 visits1.8MJul 2026Aug 2026: 2,103,660 visits2.1MAug 2026Sept 2026: 2,718,133 visits2.7MSept 2026
Where visitors come from
Organic search: 73%Direct: 19%Referrals: 4.1%Social: 2.1%AI assistants: 0.1%Email: 1.5%Paid: 0.1%73%organic

Organic search, in green, is the traffic BV prices on.

Top countries

How it links out

100%of its links followed
34links to other sites
10articles read

Followed 100%

Strong sample Read 5 Nov 2026 · its homepage offers advertising · the full reading

Domain and hosting

Domain registered
14 November 1997
Server address
151.101.1.164 · CDN edge, shared by unrelated sites
Hosting network
Fastly (CDN) · AS54113 · US

Tech stack

Page speed

Chrome users, 28 days to 3 Nov 2026: LCP 1.2 s · INP 114 ms · CLS 0.00 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 28% phone · 71% desktop · 2% tablet — share of Chrome page loads, same 28 days.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from nytco.com at $288 (level B), priced on a blend of link types (A 22% · B 41% · C 38%): $144 to an unrelated site (×0.5), $359 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $628 before relevance. A quote far above $393 for a level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 70 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 2.7M monthly visits, 73% from organic search (2M). Visits rose 55% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “nyt games”, about 405.2K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about nytco.com

8 questions answered

What is a link from nytco.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from nytco.com is worth about $288 (level B). Relevance moves it: $144 to an unrelated site, $359 to a same-topic site.

In short: a link from nytco.com is worth about $288 to rankings, up to $359 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from nytco.com worth placing?

That depends on the kind of link: by BV 2.9, a link from nytco.com is worth $628 as an editorial citation (level A), $314 as a guest, sponsored or listed link (level B), $63 as a press-release, syndicated, profile or forum link (level C), $31 as a network link (level D), before relevance. A price far above $393 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does nytco.com's BV compare with other sites?

At about $288 a link, nytco.com is in the “$250 to $499” value band, with 162 of the 4,378 sites valued on mxverify. 46 sites are in a higher band.

In short: 46 of the 4,378 valued sites sit in a higher value band than nytco.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does nytco.com get?

nytco.com gets about 2.7M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 73% of them (2M) come from organic search. Visits rose 55% from Jul 2026 to Sept 2026.

In short: nytco.com draws about 2.7M visits a month, up 55% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does nytco.com pass Core Web Vitals?

Yes: real Chrome users see nytco.com's largest content load in 1.2 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: nytco.com passes Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 3 Nov 2026; web.dev: Web Vitals

How old is nytco.com?

The domain nytco.com was registered in 1997, 28 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has nytco.com been audited?

No link placed on nytco.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: nytco.com's report is valued, not audited.

How BV is worked out

Site Strength 70 / 100 · level B · each factor and link type

A followed editorial link from nytco.com would be worth up to $628 under BV 2.9, before relevance: its Site Strength is 70 out of 100. The link it usually gives is level B, worth about $288 — and relevance to the site it points to moves that between $144 and $359.

Site Strength
70 / 100 (how Site Strength is worked out). Traffic: 2M estimated monthly organic visits, as of 5 November 2026.
Worth up to
$628 · before relevance — how it is calculated
Usual link type
Mostly level B — may be discounted · A 22%, B 41%, C 38% → ×0.46 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of nytco.com's homepage and 10 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$288 per link
Domain registered
14 November 1997 · shown for context (how age is used)

A link from nytco.com, by link type

A link from nytco.com at each level. What each level means.

LevelFactorValue
A — Counted×1$628
B — May be discounted×0.5$314
C — Usually neutralised×0.1$63
D — Network×0.05$31

How nytco.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 5 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Strong sample 34 links to other sites across 10 articles published Oct 2013 – Jun 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed100%
  • Nofollow0%
  • Sponsored0%
  • User-generated (ugc)0%

34 links to other sites across 10 articles, share buttons left out.

What its homepage offers
  • Advertising · “Partner With Us”

Runs on WordPress.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 75%, B 1.0%, C 24%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 22%, B 41%, C 38%, D 0%.

Jev reads it as a publication (79%), major as a source (67%), and selling guest, sponsored or paid posts (53%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Sept 2026, as of 5 November 2026: site-wide, all visitors, not analytics measured on the site itself.

#28,153global rank
#9,278rank in US
76%bounce rate
1.5pages per visit
1m 00stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
nyt games508.1K†$1.65†$838.3K†405.2K
nytimes games110.5K†$1.76†$194.4K†109.7K
new york times games189.7K†$1.67†$316.7K†104.9K
ny times games78.1K†$1.68†$131.1K†98.5K
nytgames62.2K†$1.70†$105.7K†45.8K

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 2,446 visits in Sept 2026 — 0.1% of all visits. Each assistant's share of those visits, by month:

Gemini

0%50%100%Sept 2026Gemini, Sept 2026: 2.3% of AI-assistant visitsGemini 2.3%
AssistantSept 2026
Gemini2.3%

Jul 2026 and Aug 2026: no data — every assistant reads 0, so those months are not charted.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

Its domain was registered in 1997.

mxverify looked up nytco.com's address: it is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

7 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify34 links to other sites in 10 articles, published Oct 2013 – Jun 2026; read 5 Nov 2026 Strong sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 5 Nov 2026
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup151.101.1.164 · Fastly (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 14 Nov 1997

Limitations: what this report does not show

3 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • nytco.com gives more than one kind of link (A 22% · B 41% · C 38%), so BV prices a blend of them: an editorial link there would be worth $628 and a guest or sponsored one $314, before relevance.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 05 November 2026