mxverifyWhat a link is worth
mxverify / Publications / openlearning.com

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Backlink value and traffic report for openlearning.com

In short: A new followed link from openlearning.com is worth about $205 to rankings by BV 2.9 (level B, Site Strength 60 of 100); BV is an estimate, not a price anyone charges. It gets about 603K visits a month, 14% from organic search, up 18% since Jul 2026. No link placed on it has been audited.

Organisation: OpenLearning; since 2012. Wikidata · First recorded 28 October 2026 · Last updated 28 October 2026 · Visit openlearning.com

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Backlink value · what one new followed link from openlearning.com is worth to rankings

bklinkBV$205per link · level B · strength 60
reading confidenceNothing to read

We read the homepage of openlearning.com but found no articles in its feed, sitemap or homepage links, so its BV takes the usual link type.

Relevance to the linked site moves it

$102 unrelated ×0.5$256 same topic ×1.25

By the kind of link it gives
  • A editorial$410
  • B guest, sponsored$205
  • C neutralised$41
  • D network$20

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

603Kmonthly visits+18% since Jul 2026
81.9Kfrom organic search14% of visits
#58,846global rank
22,567sites link to it9,538 of them nofollow
1995domain registeredexpires Jun 2027
4.4 spage load for real users (LCP)does not pass Core Web Vitals
Monthly visits
Jul 2026: 510,296 visits510.3KJul 2026Aug 2026: 543,240 visits543.2KAug 2026Sept 2026: 602,998 visits603KSept 2026
Where visitors come from
Organic search: 14%Direct: 47%Referrals: 16%Social: 15%AI assistants: 1.7%Email: 5.7%Paid: 0.6%Affiliate and other: 0.3%14%organic

Organic search, in green, is the traffic BV prices on.

Top countries

How it links out

No articles found to read from its feed, sitemap or homepage.

Read 28 Oct 2026 · the full reading

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: not linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: not linked from the homepage

Structured data: none on the homepage. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 25 Oct 2026: LCP 4.4 s · INP 214 ms · CLS 0.43 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 33% phone · 57% desktop · 10% tablet — share of Chrome page loads, same 28 days.

Sources: homepage read 28 Oct 2026.

Domain and hosting

Domain registered
15 June 1995
Registration expires
14 June 2027
Record last changed
17 April 2023
Content category
education
Server address
150.171.110.100
Hosting network
Microsoft Azure · AS8075 · US

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from openlearning.com at $205 (level B): $102 to an unrelated site (×0.5), $256 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $410 before relevance. A quote far above $256 for a level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 60 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link). The spam score of its links is 20 (0–100, the linking pages' average), not openlearning.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 603K monthly visits, 14% from organic search (81.9K). Visits rose 18% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “online courses”, about 8,010 a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about openlearning.com

8 questions answered

What is a link from openlearning.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from openlearning.com is worth about $205 (level B). Relevance moves it: $102 to an unrelated site, $256 to a same-topic site.

In short: a link from openlearning.com is worth about $205 to rankings, up to $256 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from openlearning.com worth placing?

That depends on the kind of link: by BV 2.9, a link from openlearning.com is worth $410 as an editorial citation (level A), $205 as a guest, sponsored or listed link (level B), $41 as a press-release, syndicated, profile or forum link (level C), $20 as a network link (level D), before relevance. A price far above $256 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does openlearning.com's BV compare with other sites?

At about $205 a link, openlearning.com is in the “$100 to $249” value band, with 307 of the 4,018 sites valued on mxverify. 176 sites are in a higher band.

In short: 176 of the 4,018 valued sites sit in a higher value band than openlearning.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does openlearning.com get?

openlearning.com gets about 603K visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 14% of them (81.9K) come from organic search. Visits rose 18% from Jul 2026 to Sept 2026.

In short: openlearning.com draws about 603K visits a month, up 18% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does openlearning.com pass Core Web Vitals?

No: real Chrome users see openlearning.com's largest content load in 4.4 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: openlearning.com does not pass Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 25 Oct 2026; web.dev: Web Vitals

How old is openlearning.com?

The domain openlearning.com was registered in 1995, 31 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has openlearning.com been audited?

No link placed on openlearning.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: openlearning.com's report is valued, not audited.

How BV is worked out

Site Strength 60 / 100 · level B · each factor and link type

A followed editorial link from openlearning.com would be worth up to $410 under BV 2.9, before relevance: its Site Strength is 60 out of 100. The link it usually gives is level B, worth about $205 — and relevance to the site it points to moves that between $102 and $256.

Site Strength
60 / 100 (how Site Strength is worked out). Traffic: 81.9K estimated monthly organic visits, as of 28 October 2026.
Worth up to
$410 · before relevance — how it is calculated
Usual link type
Level B — may be discounted → ×0.5
We read the homepage but found no articles to read, and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$205 per link
Domain registered
15 June 1995 · shown for context (how age is used)

A link from openlearning.com, by link type

A link from openlearning.com at each level. What each level means.

LevelFactorValue
A — Counted×1$410
B — May be discounted×0.5$205
C — Usually neutralised×0.1$41
D — Network×0.05$20

How openlearning.com links out: the full reading

0 articles read · each link counted

Read by mxverify on 28 October 2026: the homepage and no articles — none could be found from its feed, sitemap or homepage. This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Links its articles make to other sites

No links to other sites in the articles read.

What its homepage offers

No guest-post, sponsored-post or advertising pages linked from the homepage.

Jev has not judged this reading yet, so the link type is set by fixed rules.

Traffic in detail

engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Sept 2026, as of 28 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#58,846global rank
#1,365rank in PH
35%bounce rate
7.3pages per visit
4m 58stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
open learning12.4K$1.39$17.2K14.1K
openlearning8,130$0.69$5,61011.1K
online courses1.7M$3.14$5.4M8,010
open learn3,860$1.82$7,025540
openlearm0$0.00$0480

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 10.4K visits in Sept 2026 — 1.7% of all visits. Each assistant's share of those visits, by month:

ChatGPT

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 88% of AI-assistant visitsChatGPT, Aug 2026: 9.2% of AI-assistant visitsChatGPT, Sept 2026: 6.8% of AI-assistant visitsChatGPT 6.8%
AssistantJul 2026Aug 2026Sept 2026
ChatGPT88%9.2%6.8%
AI crawler access

openlearning.com has no robots.txt rules, which leaves every crawler allowed.

Crawlerrobots.txt
AI searchCrawls when an assistant searches the web for an answer
ChatGPT OAI-SearchBotAllowed
Claude Claude-SearchBotAllowed
Perplexity PerplexityBotAllowed
AI trainingCollects text to train AI models
OpenAI GPTBotAllowed
Anthropic ClaudeBotAllowed
Google Google-ExtendedAllowed
Apple Applebot-ExtendedAllowed
Meta Meta-ExternalAgentAllowed
ByteDance BytespiderAllowed
Common Crawl CCBotAllowed

Read from openlearning.com/robots.txt on 28 October 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 3 on the network

Its domain was registered in 1995.

mxverify looked up openlearning.com's address: no other publication in the directory runs on 150.171.110.100. 3 publications are on the same hosting network (Microsoft Azure, AS8075) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Microsoft Azure is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type at the default until the site is read or audited
Links placed herebklink auditsNone audited yet
How it links outRead by mxverifyHomepage read 28 Oct 2026; no articles found to read Thin sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 28 Oct 2026
Links to this siteThird-party backlink index22,567 linking sites, read 28 Oct 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 1 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup150.171.110.100 · Microsoft Azure
Domain ageDomain registry (RDAP)Registered 15 Jun 1995

Limitations: what this report does not show

1 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 28 October 2026