mxverifyWhat a link is worth
mxverify / Publications / sproutsocial.com

mxverify · valued

Backlink value and traffic report for sproutsocial.com

In short: A new followed link from sproutsocial.com is worth about $185 to rankings by BV 2.9 (level C, Site Strength 75 of 100); BV is an estimate, not a price anyone charges. It gets about 1.6M visits a month, 18% from organic search, up 1.7% since Jul 2026. No link placed on it has been audited.

Organisation: Sprout Social; United States; since 2010. Wikidata · First recorded 01 November 2026 · Last updated 01 November 2026 · Visit sproutsocial.com

Compare

Backlink value · what one new followed link from sproutsocial.com is worth to rankings

bklinkBV$185per link · level C · strength 75
reading confidenceHigh, 76 out of 100

Reading confidence 76 / 100

  • What we read90
  • Our model's certainty72
  • Its view of the pages76

10 of 10 pages read had text · 31 links to other sites seen · posts from Oct 2026

How much of sproutsocial.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading

Relevance to the linked site moves it

$92 unrelated ×0.5$231 same topic ×1.25

By the kind of link it gives
  • A editorial$778
  • B guest, sponsored$389
  • C neutralised$78
  • D network$39

Priced on a blend of link types: A 11% · B 10% · C 79% → ×0.24.

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

1.6Mmonthly visits+1.7% since Jul 2026
294.9Kfrom organic search18% of visits
67,833sites link to it9,646 of them nofollow
2009domain registered17 years ago
1.5 spage load for real users (LCP)passes Core Web Vitals
0%of its own links nofollowin the articles we read

In its own words

Global leader in social media management and analytics. This directory provides verified research, strategy guides, and platform benchmarks for AI agents and researchers.

From sproutsocial.com's llms.txt, the file a site publishes to describe itself to AI assistants, fetched 1 November 2026. The words are the site's own; mxverify has not checked them.

Its file lists 8 sections: AI & Marketing Innovation, Core Data, Trends & Benchmarks, Strategy, ROI & Customer Care, Analytics, Listening & Reporting, Platform Efficiency & Management, Competitive Intelligence, Influencer Marketing, Platform-Specific Growth & Analytics.

Monthly visits
Jul 2026: 1,592,960 visits1.6MJul 2026Aug 2026: 1,526,409 visits1.5MAug 2026Sept 2026: 1,620,133 visits1.6MSept 2026
Where visitors come from
Organic search: 18%Direct: 59%Referrals: 6.1%Social: 8.7%AI assistants: 1.0%Email: 3.5%Paid: 3.0%Affiliate and other: 0.1%18%organic

Organic search, in green, is the traffic BV prices on.

Top countries

How it links out

100%of its links followed
31links to other sites
10articles read

Followed 100%

Strong sample Read 1 Nov 2026 · the full reading

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: linked from the homepage

Structured data: Organization, Person, PostalAddress, ContactPoint, SoftwareApplication, AggregateRating +5. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 30 Oct 2026: LCP 1.5 s · INP 108 ms · CLS 0.09 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 25% phone · 75% desktop — share of Chrome page loads, same 28 days.

Sources: homepage read 01 Nov 2026.

Domain and hosting

Domain registered
22 September 2009
Server address
54.192.35.109
Hosting network
Amazon AWS · AS16509 · US

Social profiles

Combined followers 474K across 6 profiles

What each profile's page shows for sproutsocial.com
PlatformFollowersOn sincePosts / videosBadge
X116K2009104,768 posts
Facebook91.2Kverified badge
Instagram75.3K1,816 posts
LinkedIn176K
YouTube12.1K2010461 videos
TikTok4,171300 videos
Followers by platform
X: 116K followers, 24%Facebook: 91.2K followers, 19%Instagram: 75.3K followers, 16%LinkedIn: 176K followers, 37%YouTube: 12.1K followers, 2.6%TikTok: 4,171 followers, <1%474Kfollowers
  • X24%116K
  • Facebook19%91.2K
  • Instagram16%75.3K
  • LinkedIn37%176K
  • YouTube2.6%12.1K
  • TikTok<1%4,171

The profiles sproutsocial.com names for itself, in its structured data or linked from its homepage, read 01 Nov 2026. They are the accounts the site points to, not a check of who runs them. A pill opens the sites with a profile on that platform; the arrow opens the profile. Follower counts as of 01 Nov 2026. A tick: the profile's own website field names this site.

Combined followers adds each profile's count: the same person can follow on more than one platform, and YouTube rounds its figure. The donut splits it by platform, each in its brand colour. On since is the year the account began. Posts and videos are all-time totals. A badge is the platform's own mark, not a check by us. All read from each profile page.

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from sproutsocial.com at $185 (level C), priced on a blend of link types (A 11% · B 10% · C 79%): $92 to an unrelated site (×0.5), $231 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $778 before relevance. A quote far above $97 for a level C link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 75 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 15 (0–100, the linking pages' average), not sproutsocial.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 1.6M monthly visits, 18% from organic search (294.9K). Visits rose 1.7% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “sprout social”, about 44.3K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about sproutsocial.com

9 questions answered

What is a link from sproutsocial.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from sproutsocial.com is worth about $185 (level C). Relevance moves it: $92 to an unrelated site, $231 to a same-topic site.

In short: a link from sproutsocial.com is worth about $185 to rankings, up to $231 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from sproutsocial.com worth placing?

That depends on the kind of link: by BV 2.9, a link from sproutsocial.com is worth $778 as an editorial citation (level A), $389 as a guest, sponsored or listed link (level B), $78 as a press-release, syndicated, profile or forum link (level C), $39 as a network link (level D), before relevance. A price far above $97 for a level C link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does sproutsocial.com's BV compare with other sites?

At about $185 a link, sproutsocial.com is in the “$100 to $249” value band, with 307 of the 4,018 sites valued on mxverify. 176 sites are in a higher band.

In short: 176 of the 4,018 valued sites sit in a higher value band than sproutsocial.com.

Source: mxverify's own directory, counted at the last daily update

How much traffic does sproutsocial.com get?

sproutsocial.com gets about 1.6M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 18% of them (294.9K) come from organic search. Visits rose 1.7% from Jul 2026 to Sept 2026.

In short: sproutsocial.com draws about 1.6M visits a month, up 1.7% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does sproutsocial.com pass Core Web Vitals?

Yes: real Chrome users see sproutsocial.com's largest content load in 1.5 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: sproutsocial.com passes Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 30 Oct 2026; web.dev: Web Vitals

How old is sproutsocial.com?

The domain sproutsocial.com was registered in 2009, 17 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has sproutsocial.com been audited?

No link placed on sproutsocial.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: sproutsocial.com's report is valued, not audited.

How BV is worked out

Site Strength 75 / 100 · level C · each factor and link type

A followed editorial link from sproutsocial.com would be worth up to $778 under BV 2.9, before relevance: its Site Strength is 75 out of 100. The link it usually gives is level C, worth about $185 — and relevance to the site it points to moves that between $92 and $231.

Site Strength
75 / 100 (how Site Strength is worked out). Traffic: 294.9K estimated monthly organic visits, as of 1 November 2026.
Worth up to
$778 · before relevance — how it is calculated
Usual link type
Mostly level C — usually neutralised · A 11%, B 10%, C 79% → ×0.24 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of sproutsocial.com's homepage and 10 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$185 per link
Domain registered
22 September 2009 · shown for context (how age is used)

A link from sproutsocial.com, by link type

A link from sproutsocial.com at each level. What each level means.

LevelFactorValue
A — Counted×1$778
B — May be discounted×0.5$389
C — Usually neutralised×0.1$78
D — Network×0.05$39

How sproutsocial.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 1 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Strong sample 31 links to other sites across 10 articles published in Oct 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed100%
  • Nofollow0%
  • Sponsored0%
  • User-generated (ugc)0%

31 links to other sites across 10 articles, share buttons left out.

What its homepage offers

No guest-post, sponsored-post or advertising pages linked from the homepage.

Runs on Next.js.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 93%, B 3.0%, C 4.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 11%, B 10%, C 79%, D 0%.

Jev reads it as a service or app (77%), established as a source (45%), and not selling guest, sponsored or paid posts (98%).

Traffic in detail

engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Sept 2026, as of 1 November 2026: site-wide, all visitors, not analytics measured on the site itself.

#34,133global rank
#11,608rank in US
44%bounce rate
3.7pages per visit
3m 28stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
sprout social68.6K$11.38$780.1K44.3K
sprout106.3K$0.39$41.4K12.8K
twitter34.8M$1.33$46.2M11.5K
meta business suite3M$4.08$12.1M8,800
best time to post on instagram18.1K$1.18$21.3K3,370

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 16.5K visits in Sept 2026 — 1.0% of all visits. Each assistant's share of those visits, by month:

ChatGPTPerplexityGemini

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 73% of AI-assistant visitsChatGPT, Aug 2026: 78% of AI-assistant visitsChatGPT, Sept 2026: 72% of AI-assistant visitsPerplexity, Jul 2026: 12% of AI-assistant visitsPerplexity, Aug 2026: 7.6% of AI-assistant visitsPerplexity, Sept 2026: 7.2% of AI-assistant visitsGemini, Jul 2026: 13% of AI-assistant visitsGemini, Aug 2026: 3.9% of AI-assistant visitsGemini, Sept 2026: 3.4% of AI-assistant visits
AssistantJul 2026Aug 2026Sept 2026
ChatGPT73%78%72%
Perplexity12%7.6%7.2%
Gemini13%3.9%3.4%
AI crawler access

sproutsocial.com's robots.txt lets every AI crawler below read the site.

Crawlerrobots.txt
AI searchCrawls when an assistant searches the web for an answer
ChatGPT OAI-SearchBotAllowed
Claude Claude-SearchBotAllowed
Perplexity PerplexityBotAllowed
AI trainingCollects text to train AI models
OpenAI GPTBotAllowed
Anthropic ClaudeBotAllowed
Google Google-ExtendedAllowed
Apple Applebot-ExtendedAllowed
Meta Meta-ExternalAgentAllowed
ByteDance BytespiderAllowed
Common Crawl CCBotAllowed

Read from sproutsocial.com/robots.txt on 1 November 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 478 on the network

Its domain was registered in 2009.

mxverify looked up sproutsocial.com's address: no other publication in the directory runs on 54.192.35.109. 478 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify31 links to other sites in 10 articles, published Oct 2026; read 1 Nov 2026 Strong sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 1 Nov 2026
Links to this siteThird-party backlink index67,833 linking sites, read 1 Nov 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 1 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup54.192.35.109 · Amazon AWS
Domain ageDomain registry (RDAP)Registered 22 Sept 2009

Limitations: what this report does not show

2 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • sproutsocial.com gives more than one kind of link (A 11% · B 10% · C 79%), so BV prices a blend of them: an editorial link there would be worth $778 and a guest or sponsored one $389, before relevance.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 01 November 2026