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Backlink value and traffic report for temu.com

In short: A new followed link from temu.com is worth about $539 to rankings by BV 2.9 (level B, Site Strength 85 of 100); BV is an estimate, not a price anyone charges. It gets about 1.1B visits a month, 11% from organic search, down 4.4% since Jul 2026. No link placed on it has been audited.

Organisation: Temu: online marketplace and e-commerce platform, part of PDD Holdings; since 2022. Wikidata · First recorded 29 October 2026 · Last updated 29 October 2026 · Visit temu.com

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Backlink value · what one new followed link from temu.com is worth to rankings

bklinkBV$539per link · level B · strength 85
reading confidenceNothing to read

We read the homepage of temu.com but found no articles in its feed, sitemap or homepage links, so its BV takes the usual link type.

Relevance to the linked site moves it

$270 unrelated ×0.5$674 same topic ×1.25

By the kind of link it gives
  • A editorial$1,193
  • B guest, sponsored$596
  • C neutralised$119
  • D network$60

Priced on a blend of link types: B 88% · C 12% → ×0.45.

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

1.1Bmonthly visits−4.4% since Jul 2026
120.6Mfrom organic search11% of visits
#30global rank
29,400sites link to it10,779 of them nofollow
2003domain registeredexpires Apr 2030
2.5 spage load for real users (LCP)does not pass Core Web Vitals
Monthly visits
Jul 2026: 1,110,010,736 visits1.1BJul 2026Aug 2026: 1,227,699,182 visits1.2BAug 2026Sept 2026: 1,061,717,446 visits1.1BSept 2026
Where visitors come from
Organic search: 11%Direct: 18%Referrals: 2.4%Social: 13%AI assistants: 0.4%Email: 7.0%Paid: 42%Affiliate and other: 5.7%11%organic

Organic search, in green, is the traffic BV prices on.

Top countries

How it links out

No articles found to read from its feed, sitemap or homepage.

Read 29 Oct 2026 · the full reading

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: not linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: not linked from the homepage

Structured data: Organization, PostalAddress, WebSite, SearchAction, EntryPoint, FAQPage +2. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 27 Oct 2026: LCP 2.5 s · CLS 0.00 — does not pass Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Sources: homepage read 30 Oct 2026.

Domain and hosting

Domain registered
29 April 2003
Registration expires
29 April 2030
Record last changed
16 December 2024
Content category
beauty
Also about
Health · Fashion · named by its homepage's title and description
Server address
151.101.66.58 · CDN edge, shared by unrelated sites
Hosting network
Fastly (CDN) · AS54113 · US

Social profiles

The profiles temu.com names for itself, in its structured data or linked from its homepage, read 30 Oct 2026. They are the accounts the site points to, not a check of who runs them. A pill opens the sites with a profile on that platform; the arrow opens the profile.

Similar sites

Matched on the subject or the words the two sites share. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from temu.com at $539 (level B), priced on a blend of link types (B 88% · C 12%), for a linked site outside the counterfeit goods niche: $270 to an unrelated site (×0.5), $674 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $674 for the link it usually gives, to a site outside the counterfeit goods niche, pays for what BV does not measure. A link from it to a site in the counterfeit goods niche is not capped: about $596, or $746 on the same topic. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). BV applies the high-risk niche cap: it is 12% likely a counterfeit-goods site, and a link from such a site to an unrelated one is discounted. The spam score of its links is 11 (0–100, the linking pages' average), not temu.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 1.1B monthly visits, 11% from organic search (120.6M). Visits fell 4.4% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “테무”, about 268.5K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about temu.com

8 questions answered

What is a link from temu.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from temu.com is worth about $539 (level B, for a linked site outside its high-risk niche). Relevance moves it: $270 to an unrelated site, $674 to a same-topic site.

In short: a link from temu.com is worth about $539 to rankings, up to $674 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from temu.com worth placing?

That depends on the kind of link: by BV 2.9, a link from temu.com is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $674 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does temu.com's BV compare with other sites?

At about $539 a link, temu.com is in the “$500 or more” value band, with 30 of the 4,018 sites valued on mxverify. No site is in a higher band.

In short: temu.com is in the highest value band of the 4,018 sites valued on mxverify.

Source: mxverify's own directory, counted at the last daily update

How much traffic does temu.com get?

temu.com gets about 1.1B visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 11% of them (120.6M) come from organic search. Visits fell 4.4% from Jul 2026 to Sept 2026.

In short: temu.com draws about 1.1B visits a month, down 4.4% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does temu.com pass Core Web Vitals?

No: real Chrome users see temu.com's largest content load in 2.5 s (LCP), and at least one vital reported for it is not at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: temu.com does not pass Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 27 Oct 2026; web.dev: Web Vitals

How old is temu.com?

The domain temu.com was registered in 2003, 23 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has temu.com been audited?

No link placed on temu.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: temu.com's report is valued, not audited.

How BV is worked out

Site Strength 85 / 100 · level B · each factor and link type

A followed editorial link from temu.com would be worth up to $1,193 under BV 2.9, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B, worth about $539 — and relevance to the site it points to moves that between $270 and $674.

Site Strength
85 / 100 (how Site Strength is worked out). Traffic: 120.6M estimated monthly organic visits, as of 29 October 2026.
Worth up to
$1,193 · before relevance — how it is calculated
Usual link type
Mostly level B — may be discounted · B 88%, C 12% → ×0.45 (each level's factor below, weighted by those shares)
We read the homepage but found no articles to read, and no link placed here has been audited, so the default for a link inside an article applies. The table below shows the other levels. It is 12% likely a counterfeit-goods site, going by what traffic data reports about it: its title, description and top searches. BV 2.9 values a link from it for a buyer outside counterfeit goods: search engines discount a link from such a site to an unrelated one, so it is at most level C with that probability, as in an audit. A buyer in counterfeit goods is not capped: about $596 a link.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$539 per link
Domain registered
29 April 2003 · shown for context (how age is used)

A link from temu.com, by link type

A link from temu.com at each level. What each level means.

LevelFactorValue
A — Counted×1$1,193
B — May be discounted×0.5$596
C — Usually neutralised×0.1$119
D — Network×0.05$60

How temu.com links out: the full reading

0 articles read · each link counted

Read by mxverify on 29 October 2026: the homepage and no articles — none could be found from its feed, sitemap or homepage. This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Links its articles make to other sites

No links to other sites in the articles read.

What its homepage offers

No guest-post, sponsored-post or advertising pages linked from the homepage.

Jev has not judged this reading yet, so the link type is set by fixed rules.

Traffic in detail

engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Sept 2026, as of 29 October 2026: site-wide, all visitors, not analytics measured on the site itself.

#30global rank
#21rank in US
41%bounce rate
4.9pages per visit
4m 20stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
temu13.3M$0.66$8.8M17.3M
тему292.8K$0.98$286.9K415.3K
temu 公式サイト0$0.00$0363K
temu canada175.2K$0.54$94.6K276.1K
테무278.6K$1.93$537.7K268.5K

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 4.1M visits in Sept 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiPerplexity

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 66% of AI-assistant visitsChatGPT, Aug 2026: 87% of AI-assistant visitsChatGPT, Sept 2026: 36% of AI-assistant visitsGemini, Jul 2026: 9.1% of AI-assistant visitsGemini, Aug 2026: 10% of AI-assistant visitsGemini, Sept 2026: 4.3% of AI-assistant visitsPerplexity, Jul 2026: 1.9% of AI-assistant visitsPerplexity, Aug 2026: 1.4% of AI-assistant visitsPerplexity, Sept 2026: 0.7% of AI-assistant visits
AssistantJul 2026Aug 2026Sept 2026
ChatGPT66%87%36%
Gemini9.1%10%4.3%
Perplexity1.9%1.4%0.7%
AI crawler access

temu.com's robots.txt asks 1 of the 10 AI crawlers below not to read the site, all of them ones that collect training data. 7 more are asked to stay out of parts of it.

Crawlerrobots.txt
AI searchCrawls when an assistant searches the web for an answer
ChatGPT OAI-SearchBotPartly
Claude Claude-SearchBotPartly
Perplexity PerplexityBotPartly
AI trainingCollects text to train AI models
OpenAI GPTBotPartly
Anthropic ClaudeBotPartly
Google Google-ExtendedPartly
Apple Applebot-ExtendedPartly
Meta Meta-ExternalAgentAllowed
ByteDance BytespiderDisallowed
Common Crawl CCBotAllowed

Read from temu.com/robots.txt on 30 October 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

Its domain was registered in 2003.

mxverify looked up temu.com's address: it is served through Fastly (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Fastly (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type at the default until the site is read or audited
Links placed herebklink auditsNone audited yet
How it links outRead by mxverifyHomepage read 29 Oct 2026; no articles found to read Thin sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 29 Oct 2026
Links to this siteThird-party backlink index29,400 linking sites, read 30 Oct 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 1 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup151.101.66.58 · Fastly (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 29 Apr 2003

Limitations: what this report does not show

3 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • temu.com gives more than one kind of link (B 88% · C 12%), so BV prices a blend of them: an editorial link there would be worth $1,193 and a guest or sponsored one $596, before relevance.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 29 October 2026