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mxverify / Publications / timesofindia.indiatimes.com

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Backlink value and traffic report for timesofindia.indiatimes.com

It is served through Akamai (CDN), a content delivery network, so its address is shared edge infrastructure and says nothing about who runs it. Its domain was registered in 1996.

Organisation: The Times of India: newspaper, owned by The Times Group; India; since 1838. Wikidata · Last updated 01 October 2026 · Visit timesofindia.indiatimes.com

Compare

Backlink value · what one new followed link from timesofindia.indiatimes.com is worth to rankings

bklinkBV$141per link · level B · nofollow · strength 85
Relevance to the linked site moves it

$71 unrelated ×0.5$177 same topic ×1.25

By the kind of link it gives
  • A editorial$1,193
  • B guest, sponsored$596
  • C neutralised$119
  • D network$60

Capped by nofollow: priced at ×0.12, not ×0.5.

How BV is worked out · BV 2.7 · not a price anyone charges

252Mmonthly visits+23% since Jun 2026
93Mfrom organic search37% of visits
227,079sites link to it26,565 of them nofollow
1996domain registeredexpires Nov 2026
1.6 spage load for real users (LCP)passes Core Web Vitals
97%of its own links nofollowin the articles we read
Monthly visits
Jun 2026: 205,339,289 visits205.3MJun 2026Jul 2026: 247,263,237 visits247.3MJul 2026Aug 2026: 252,026,753 visits252MAug 2026
Where visitors come from
Organic search: 37%Direct: 34%Referrals: 8.0%Social: 2.7%AI assistants: 1.3%Email: 0.9%Paid: 1.2%Affiliate and other: 15%37%organic
  • Organic search37%
  • Direct34%
  • Affiliate and other15%
  • Referrals8.0%
  • Social2.7%
  • Other channels3.4%

Organic search, in green, is the traffic BV prices on.

Top countries
  • India64%
  • United States21%
  • United Arab Emirates2.4%
  • Canada2.4%
  • United Kingdom2.0%
  • Other countries8.7%

How it links out

3%of its links followed
31links to other sites
3articles read

Followed 3%Nofollow 97%

Fair sample Read 30 Sept 2026 · its homepage offers advertising · the full reading

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: not linked from the homepage
  • Editorial policy: linked from the homepage
  • Contact page: linked from the homepage

Structured data: WebSite, SearchAction, EntryPoint. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 24 Sept 2026: LCP 1.6 s · INP 156 ms · CLS 0.02 — passes Core Web Vitals. Source: Chrome UX Report (Google), CC BY 4.0.

Each pill opens every site with a report that shares it. Sources: homepage read 30 Sept 2026.

Domain and hosting

Domain registered
22 November 1996
Registration expires
21 November 2026 · the registered domain indiatimes.com's
Record last changed
23 October 2025 · the registered domain indiatimes.com's
Content category
news
Also about
Business · Sports · named by its homepage's title and description
Server address
23.47.204.155 · CDN edge, shared by unrelated sites
Hosting network
Akamai (CDN) · AS20940 · US

Similar sites

Other news sites: none shares a closer subject yet. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts a new link from timesofindia.indiatimes.com at $141 (level B · nofollow): $71 to an unrelated site (×0.5), $177 to a same-topic site (×1.25). A followed one would be worth $596 before relevance. A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $746 for a followed level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is level B — may be discounted (a guest, sponsored or listed link), with nofollow on 97% of its links (in the 3 articles we read). The spam score of its links is 15 (0–100, the linking pages' average), not timesofindia.indiatimes.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Aug 2026 estimate: 252M monthly visits, 37% from organic search (93M). Visits rose 23% from Jun 2026 to Aug 2026. Its top keyword by Visits (est.) is “movierulz”, about 654.8K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

How BV is worked out

Site Strength 85 / 100 · level B · nofollow · each factor and link type

A followed editorial link from timesofindia.indiatimes.com would be worth up to $1,193 under BV 2.7, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level B (a guest, sponsored or listed link), but 97% of its links are nofollow, so it is worth about $141 — and relevance to the site it points to moves that between $71 and $177.

Site Strength
85 / 100, in steps of 5 · half the site's authority rating, half its organic traffic on a log scale; 100 is the strongest site on the web. Traffic: 93M estimated monthly organic visits, as of 30 September 2026.
Worth up to
$1,193 · a followed editorial link at this strength, before relevance (×0.5 unrelated to ×1.25 same topic) — see how it is calculated
Usual link type
Level B — may be discounted · nofollow on 97% of its links → ×0.12
Read by Jev from our own reading of timesofindia.indiatimes.com's homepage and 3 articles; 97% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. None of the links audited here has a link type on record.
Relevance to your site
×1 · neutral here; in an audit it runs from ×0.5 (unrelated) to ×1.25 (same topic)
BV score
$141 per link
Domain registered
22 November 1996 · shown for context; BV does not price on age, but a domain registered in the last 30 days is never priced as not in Google

A link from timesofindia.indiatimes.com, by link type

The same site is worth very different amounts depending on the link it gives you. This is what each level is worth here.

LevelWhat it isFactorValue
A — CountedAn editorial citation: the site linked because it is useful to its readers.×1$1,193
B — May be discounted · nofollow hereA guest, sponsored or placed article, or a product or tool directory listing.×0.5$596
C — Usually neutralisedA press release or syndicated copy, a forum post, profile, footer or sidebar link — and any nofollow link.×0.1$119
D — NetworkA site on a server whose sites show footprints of one owner, a link farm, or machine-generated pages.×0.05$60

97% of timesofindia.indiatimes.com's links are nofollow, so a new link from it — a guest, sponsored or listed link — is priced at ×0.12: $141, where a followed one would be worth $596. BV prices the ranking value a link passes, and a nofollow link passes little.

How timesofindia.indiatimes.com links out: the full reading

3 articles read · each link counted

Read by mxverify on 30 September 2026: the homepage and 3 articles (3 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 31 links to other sites across 3 articles published in Sept 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed3.2%
  • Nofollow97%
  • Sponsored0%
  • User-generated (ugc)0%

31 links to other sites across 3 articles, share buttons left out. BV counts 97% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

What its homepage offers
  • Advertising · “Advertise with us”

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 88%, B 2.0%, C 10%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 1.4%, B 1.5%, C 97%, D 0%.

Jev reads it as a publication (100%), major as a source (95%), and selling guest, sponsored or paid posts (51%).

Traffic in detail

engagement, top keywords, AI assistants

Modelled estimates for Aug 2026, as of 30 September 2026: site-wide, all visitors, not analytics measured on the site itself.

no dataglobal rank
no datacountry rank
61%bounce rate
2.1pages per visit
2m 00stime on site
Every channel
  • Organic search37%
  • Direct34%
  • Referrals8.0%
  • Social2.7%
  • AI assistants1.3%
  • Email0.9%
  • Paid1.2%
  • Affiliate and other15%

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
times of india269.7K$0.23$62K1M
toi170.9K$0.37$63.2K661.3K
movierulz5.6M$0.42$2.4M654.8K
ind vs sl2.9M$0.16$471.3K495.6K
india vs sri lanka463.8K$0.19$88.1K257.6K

Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 3.3M visits in Aug 2026 — 1.3% of all visits. Each assistant's share of those visits, by month:

ChatGPTGeminiClaude

0%50%100%Jun 2026Jul 2026Aug 2026ChatGPT, Jun 2026: 54% of AI-assistant visitsChatGPT, Jul 2026: 74% of AI-assistant visitsChatGPT, Aug 2026: 76% of AI-assistant visitsChatGPT 76%Gemini, Jun 2026: 11% of AI-assistant visitsGemini, Jul 2026: 14% of AI-assistant visitsGemini, Aug 2026: 19% of AI-assistant visitsGemini 19%Claude, Jun 2026: 0.0% of AI-assistant visitsClaude, Jul 2026: 1.7% of AI-assistant visitsClaude, Aug 2026: 2.0% of AI-assistant visitsClaude 2.0%
AssistantJun 2026Jul 2026Aug 2026
ChatGPT54%74%76%
Gemini11%14%19%
Claude0.0%1.7%2.0%

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

a CDN edge, shared by unrelated sites

timesofindia.indiatimes.com is served through Akamai (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.7Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify31 links to other sites in 3 articles, published Sept 2026; read 30 Sept 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Aug 2026, site-wide and for all visitors, as of 30 Sept 2026
Links to this siteThird-party backlink index227,079 linking sites, read 30 Sept 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 1 Oct 2026; the rating itself is not shown
Server and networkDNS and ASN registry23.47.204.155 · Akamai (CDN) · a CDN edge, shared by unrelated sites
Domain ageDomain registry (RDAP)Registered 22 Nov 1996

Limitations: what this report does not show

5 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
  • A link that is followed is not necessarily a link search engines value; this record does not measure rankings or traffic.
  • The BV score is what one new followed link from timesofindia.indiatimes.com is worth to rankings, from its Site Strength and the kind of link on offer. It is not a price, and it does not predict what a link will do for a particular site: relevance to that site moves it between half and one and a quarter times.
  • Traffic figures come from a third-party traffic source, named with its date in the evidence box above; no one outside a site sees its analytics.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 01 October 2026