mxverify / news

Sites where “news” is a top search keyword

5 sites on record list “news” among the searches that send them the most visitors, by traffic estimates. It is searched about 45.5M times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.26 a click in search ads: a month of its searches would cost about $11.8M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

45.5MGoogle monthly search volume−18% since Oct 2025

−6%Last 3 months vs 3 beforesteady

58/100Demand scoremoderate

100/100Keyword difficulty (US)very hard

InformationalSearch intentwants to learn

$0.26Google Ads cost per clicktop-of-page bids $0.04–$1.37

9.8MThird-party estimated keyword demand+8% vs Sept 2026

5Sites getting visits from it4 in Sept 2026

What the data says

Demand is down on the year, now levelling off: Google searches for “news” fell 18% (55.6M to 45.5M) from Oct 2025 to Sept 2026.
The 5 listed sites take about 922.2K visits a month from “news”, 9% of its 9.8M searches (traffic estimates). The other 91% goes to sites not on record here, or ends without a click.
bbc.com takes 65% of the listed sites' visits from “news”: one site holds most of this keyword's traffic, and the next, apnews.com, 32%.
From Sept 2026 to Oct 2026: theglobeandmail.com gained most (21.6K → 26K visits); apnews.com lost most (324K → 291.2K); 2 sites first got visits from it in Oct 2026.
At $0.26 a click (Google Ads), the listed sites' 922.2K visits a month from “news” would cost about $239.8K as search ads; bbc.com's alone about $156.9K. That is what the traffic would cost to buy, not what it earns.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026	Oct 2026
Google monthly search volume (Google Ads, worldwide)	55.6M	55.6M	55.6M	55.6M	55.6M	68M	55.6M	55.6M	45.5M	55.6M	45.5M	45.5M	—
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	9.2M	9M	9.8M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

bbc.comapnews.comtheglobeandmail.comklfy.comwfxrtv.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Oct 2026

Site	Share	Visits	As ads	DR	Linking sites
bbc.com	65%	603.3K	$156.9K	93	649K
apnews.com	32%	291.2K	$75.7K	92	289.4K
theglobeandmail.com	3%	26K	$6,765	90	182.4K
klfy.com	0%	1,210	$315	70	10.2K
wfxrtv.com	0%	390	$101	68	9,770

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 68 to 93.

Where these sites' visitors are

United States47%
United Kingdom7%
Canada7%
Brazil4%
Australia2%
Other countries32%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones80%
Computers and tablets20%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

100/100Keyword difficulty (US)very hard

1/100Ranking easehard

DR 99First page, median Ahrefs DR

24.1KLinking sites per top-ten pageaverage, US

On Google's page:Top storiesPeople also askRelated searches

Google's first page, United States

#	Site	Page title	DR	BV
1	news.google.com	Top stories	100	—
2	news.google.com	For you	100	—
3	usnews.com	U.S. News & World Report: News, Rankings and Analysis on ...	91	—
4	youtube.com	How serious are Iran's new threats of retaliation? \| DW News	99	—
5	abcnews.com	U.S. News \| Latest National News, Videos & Photos	91	—
6	edition.cnn.com	US	93	—
7	news.youtube.com	News - YouTube	99	—
8	youtube.com	Evacuated Ukrainians from Russian-occupied Oleshky arrive in ...	99	—

Google's results for “news” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 100 of 100 for US results: very hard on the vendor's scale.
youtube.com holds 3 of Google's top 8 results for “news”: Google treats it as a search for that site.
None of the 5 sites listed here is in Google's US top 8 for “news”.
The first page's median Ahrefs DR is 99; the lowest-rated result, usnews.com at #3, has DR 91.
The top ten pages have about 24.1K linking sites each on average (US results, third-party link index).

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Google News
Breaking news headlines today
Google News today
Google News world
Yahoo news
Local news
News today in the world
Google News today headlines world

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

58/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	45.5M a month · weight 40%
Year	43	−18% since Oct 2025 · weight 20%
Momentum	44	last 3 months −6% on the 3 before · weight 20%
Commercial	5	$0.26 a click (Google Ads) · weight 20%

1/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	0	100 of 100 (US) · weight 50%
First-page strength	1	median Ahrefs DR 99 · weight 50%
One site's results	63	youtube.com holds 3 of 8; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “news” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Google News”, “Breaking news headlines today”, “Google News today”.
Study bbc.com: it takes 65% of the listed sites' visits from “news”; its report shows which of its traffic comes from search.
Watch theglobeandmail.com: it gained most visits from it last month (21.6K → 26K).
The listed sites take 9% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Oct 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
apnews.com	Audited	291.2K	Oct 2026
bbc.com	Valued	603.3K	Oct 2026
klfy.com	Audited	1,210	Oct 2026
theglobeandmail.com	Audited	26K	Oct 2026
wfxrtv.com	Audited	390	Oct 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Oct 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.