mxverify / product

Sites where “product” is a top search keyword

3 sites on record list “product” among the searches that send them the most visitors, by traffic estimates. It is searched about 1.2M times a month on Google, worldwide (Google Ads, Sept 2026), at about $2.89 a click in search ads: a month of its searches would cost about $3.5M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

1.2MGoogle monthly search volume+22% since Oct 2025

−39%Last 3 months vs 3 beforefalling

65/100Demand scoremoderate

32/100Keyword difficulty (US)possible

InformationalSearch intentwants to learn

$2.89Google Ads cost per clicktop-of-page bids $0.04–$1.96

17.8MThird-party estimated keyword demand+20% vs Aug 2026

3Sites getting visits from it1 in Aug 2026

What the data says

Demand is up on the year but cooling: Google searches for “product” rose 22% (1M to 1.2M) from Oct 2025 to Sept 2026; the last three months averaged 1.3M, 39% below the three before.
The 3 listed sites take about 192.6K visits a month from “product”, 1% of its 17.8M searches (traffic estimates). The other 99% goes to sites not on record here, or ends without a click.
No listed site takes more than 42% of the visits from “product” (buzzfeed.com leads): the traffic is spread, with no site holding most of it.
From Aug 2026 to Sept 2026: producthunt.com lost most (51.7K → 44.9K); 2 sites first got visits from it in Sept 2026.
At $2.89 a click (Google Ads), the listed sites' 192.6K visits a month from “product” would cost about $556.5K as search ads; buzzfeed.com's alone about $235.3K. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 15 times for Sept 2026: Google Ads counts 1.2M searches, the traffic estimates 17.8M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	1M	1M	1.2M	1.5M	1.5M	1.5M	1.5M	2.2M	2.7M	1.5M	1.2M	1.2M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	14.8M	17.8M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

buzzfeed.commedium.comproducthunt.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
buzzfeed.com	42%	81.4K	$235.3K	91	310.7K
medium.com	34%	66.2K	$191.3K	94	1.2M
producthunt.com	23%	44.9K	$129.9K	91	105K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 91 to 94.

Where these sites' visitors are

United States51%
Japan6%
India6%
United Kingdom4%
Canada3%
Other countries29%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones58%
Computers and tablets42%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

32/100Keyword difficulty (US)possible

41/100Ranking easecontested

DR 86First page, median Ahrefs DR

162Linking sites per top-ten pageaverage, US

On Google's page:AI OverviewProduct considerationsPeople also askVideosPerspectivesRelated searchesKnowledge panelImages

Google's first page, United States

#	Site	Page title	DR	BV
1	launchnotes.com	Products: Definition, Meaning, and Examples	73	—
2	thesaurus.com	PRODUCT Synonyms & Antonyms - 71 words	82	—
3	youtube.com	meaning of Product	99	—
4	launchnotes.com	What Is a Product: A Comprehensive Explanation	73	—
5	youtube.com	Why Product Definition Matters	99	—
6	edureka.co	What is a Product? Meaning, examples, definition, and ...	73	—
7	dictionary.com	PRODUCTS Definition & Meaning	90	—
8	quora.comon mxverify	What is product and different types of product?	92	$148

Google's results for “product” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 32 of 100 for US results: possible on the vendor's scale.
launchnotes.com has 2 results in Google's top 8 for “product”.
None of the 3 sites listed here is in Google's US top 8 for “product”.
The first page's median Ahrefs DR is 86; the lowest-rated result, launchnotes.com at #1, has DR 73.
The top ten pages have about 162 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “product”, citing 7 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Product in marketing
Products list
What is a product in math
Product Synonyms for ielts
Product Link
Product antonym
Products examples
Product price

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

65/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	1.2M a month · weight 40%
Year	57	+22% since Oct 2025 · weight 20%
Momentum	11	last 3 months −39% on the 3 before · weight 20%
Commercial	58	$2.89 a click (Google Ads) · weight 20%

41/100 · Ranking ease, contested

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	68	32 of 100 (US) · weight 50%
First-page strength	14	median Ahrefs DR 86 · weight 50%

What to do with it

A contested first page (ease 41) for moderate demand (65): compare your site's strength with the first page's median Ahrefs DR before committing.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.
The listed sites take 1% of its searches: most of the traffic goes to sites not on record here.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
buzzfeed.com	Valued	81.4K	Sept 2026
medium.com	Valued	66.2K	Sept 2026
producthunt.com	Valued	44.9K	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.