mxverify / product hunt

Sites where “product hunt” is a top search keyword

One site on record lists “product hunt” among the searches that send it the most visitors, by traffic estimates. It is searched about 165K times a month on Google, worldwide (Google Ads, Sept 2026), at about $11.10 a click in search ads: a month of its searches would cost about $1.8M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

165KGoogle monthly search volume+22% since Oct 2025

−7%Last 3 months vs 3 beforesteady

74/100Demand scorestrong

32/100Keyword difficulty (US)possible

InformationalSearch intentwants to learn

$11.10Google Ads cost per clicktop-of-page bids $1.60–$19.49

265.8KThird-party estimated keyword demand−5% vs Aug 2026

1Sites getting visits from itSept 2026

What the data says

Demand is up on the year, now levelling off: Google searches for “product hunt” rose 22% (135K to 165K) from Oct 2025 to Sept 2026.
The listed sites' estimated visits from “product hunt” (324.7K a month) exceed its 265.8K searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
From Aug 2026 to Sept 2026: producthunt.com lost most (354.1K → 324.7K).
At $11.10 a click (Google Ads), the listed sites' 324.7K visits a month from “product hunt” would cost about $3.6M as search ads. That is what the traffic would cost to buy, not what it earns.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	135K	165K	165K	201K	165K	201K	201K	165K	165K	165K	165K	165K
Third-party estimated keyword demand	—	—	—	—	—	—	—	—	—	—	281.1K	265.8K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, on the same axis: the two can differ. Google Ads counts close spellings as one keyword: “product hunt” has the same figures as “producthunt”, so these are the group's searches.

2Who gets the traffic

Visits from it by site, month by month

producthunt.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
producthunt.com	100%	324.7K	$3.6M	91	105K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States69%
India6%
United Kingdom2%
China2%
Germany2%
Other countries19%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones41%
Computers and tablets59%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

32/100Keyword difficulty (US)possible

37/100Ranking easehard

DR 94First page, median Ahrefs DR

951Linking sites per top-ten pageaverage, US

On Google's page:PerspectivesRelated searchesAI Overview

Google's first page, United States

#	Site	Page title	DR	BV
1	producthunt.comlisted here	Tech	91	$389
2	reddit.comon mxverify	Has anyone actually had a positive experience with ...	95	$183
3	play.google.com	Product Hunt – Apps on Google Play	100	—
4	facebook.comon mxverify	Product Hunt (@producthunt)	100	$227
5	reddit.comon mxverify	r/ProductHunters	95	$183
6	trustpilot.com	Product Hunt Reviews	94	—
7	news.ycombinator.comon mxverify	Product Hunt is dead	91	$330
8	producthunt.comlisted here	Search	91	$389
9	producthunt.comlisted here	A toolkit for makers to ship awesome products	91	$389

Google's results for “product hunt” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 32 of 100 for US results: possible on the vendor's scale.
producthunt.com holds 3 of Google's top 9 results for “product hunt”: Google treats it as a search for that site.
1 of the sites listed here is in Google's US top 9: producthunt.com (#1, #8, #9).
The first page's median Ahrefs DR is 94; the lowest-rated result, producthunt.com at #1, has DR 91.
The top ten pages have about 951 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “product hunt”, citing 5 sites, producthunt.com among them: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Product Hunt apps
Product Hunt Reddit
Product Hunt AI
Indie hackers
Hacker news
Product Hunt launch
Crunchbase
AppSumo

Keywords the same sites get visits from

product 1 of these sites · 3 sites in all
chatgot 1 of these sites · 2 sites in all
experiential labs ai 1 of these sites · 2 sites in all
producthunt 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

74/100 · Demand score, strong

How much searching there is and what advertisers pay for it.

Searches	84	165K a month · weight 40%
Year	57	+22% since Oct 2025 · weight 20%
Momentum	43	last 3 months −7% on the 3 before · weight 20%
Commercial	100	$11.10 a click (Google Ads) · weight 20%

37/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	68	32 of 100 (US) · weight 50%
First-page strength	6	median Ahrefs DR 94 · weight 50%
One site's results	67	producthunt.com holds 3 of 9; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “product hunt” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Product Hunt apps”, “Product Hunt Reddit”, “Product Hunt AI”.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
producthunt.com	Valued	324.7K	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.