mxverify / the globe and mail

Sites where “the globe and mail” is a top search keyword

One site on record lists “the globe and mail” among the searches that send it the most visitors, by traffic estimates. It is searched about 74K times a month on Google, worldwide (Google Ads, Sept 2026), at about $4.24 a click in search ads: a month of its searches would cost about $313.8K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

74KGoogle monthly search volumeno change since Oct 2025

+7%Last 3 months vs 3 beforesteady

69/100Demand scoremoderate

34/100Keyword difficulty (US)possible

InformationalSearch intentwants to learn

$4.24Google Ads cost per clicktop-of-page bids $1.02–$5.14

13.4KThird-party estimated keyword demandSept 2026

1Sites getting visits from itSept 2026

What the data says

Demand is steady: Google searches for “the globe and mail” held steady at about 74K from Oct 2025 to Sept 2026.
Searches peak in Mar 2026 (110K) and are lowest in May 2026 (60.5K), a 1.8× swing within the year: time content to be indexed before the peak.
The listed sites' estimated visits from “the globe and mail” (18.2K a month) exceed its 13.4K searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
At $4.24 a click (Google Ads), the listed sites' 18.2K visits a month from “the globe and mail” would cost about $77K as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 6 times for Sept 2026: Google Ads counts 74K searches, the traffic estimates 13.4K. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	74K	74K	74K	90.5K	90.5K	110K	74K	60.5K	60.5K	60.5K	74K	74K
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	—	13.4K

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
theglobeandmail.com	100%	18.2K	$77K	90	182.4K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

Canada79%
United States16%
United Kingdom1%
India0%
Australia0%
Other countries4%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones49%
Computers and tablets51%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

34/100Keyword difficulty (US)possible

34/100Ranking easehard

DR 98First page, median Ahrefs DR

1,202Linking sites per top-ten pageaverage, US

On Google's page:PerspectivesPeople also askRelated searchesKnowledge panelAI Overview

Google's first page, United States

#	Site	Page title	DR
1	theglobeandmail.comlisted here	The Globe and Mail: Canadian, World, Politics and Business ...	90
2	en.wikipedia.org	The Globe and Mail	97
3	youtube.com	The Globe and Mail	99
4	facebook.com	The Globe and Mail (@theglobeandmail)	100
5	apps.apple.com	The Globe and Mail - App Store	97
6	instagram.com	The Globe and Mail (@globeandmail)	100

Google's results for “the globe and mail” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating.

Keyword difficulty is 34 of 100 for US results: possible on the vendor's scale.
1 of the sites listed here is in Google's US top 6: theglobeandmail.com (#1).
The first page's median Ahrefs DR is 98; the lowest-rated result, theglobeandmail.com at #1, has DR 90.
The top ten pages have about 1,202 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “the globe and mail”, citing 5 sites, theglobeandmail.com among them: it sits above the results and takes clicks from them.

4Intent and related searches

Informational: wants to learn · also navigational
The searcher's goal, as a third-party keyword database classifies it (US).

Questions people ask

Is Globe and Mail a conservative newspaper?
What is the most respected newspaper in Canada?
What family owns The Globe and Mail?
What is The Globe and Mail known for?

Keywords the same sites get visits from

news 1 of these sites · 4 sites in all
globe and mail 1 of these sites · 1 site in all
nvda stock 1 of these sites · 1 site in all
rbc 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

69/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	77	74K a month · weight 40%
Year	50	+0% since Oct 2025 · weight 20%
Momentum	57	last 3 months +7% on the 3 before · weight 20%
Commercial	85	$4.24 a click (Google Ads) · weight 20%

34/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	66	34 of 100 (US) · weight 50%
First-page strength	2	median Ahrefs DR 98 · weight 50%

What to do with it

Strong demand but a hard first page (ease 34): aim at its related searches first and build links before the head term.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
theglobeandmail.com	Audited	18.2K	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.