mxverify / yahoo finance

Sites where “yahoo finance” is a top search keyword

2 sites on record list “yahoo finance” among the searches that send them the most visitors, by traffic estimates. It is searched about 9.1M times a month on Google, worldwide (Google Ads, Sept 2026), at about $4.46 a click in search ads: a month of its searches would cost about $40.8M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

9.1MGoogle monthly search volume−18% since Oct 2025

−18%Last 3 months vs 3 beforesteady

73/100Demand scorestrong

56/100Keyword difficulty (US)difficult

NavigationalSearch intentlooking for a site

$4.46Google Ads cost per clicktop-of-page bids $0.55–$6.69

2.7MThird-party estimated keyword demand−17% vs Aug 2026

2Sites getting visits from itSept 2026

What the data says

Demand is down on the year, now levelling off: Google searches for “yahoo finance” fell 18% (11.1M to 9.1M) from Oct 2025 to Sept 2026; the last three months averaged 9.1M, 18% below the three before.
The listed sites' estimated visits from “yahoo finance” (11M a month) exceed its 2.7M searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
yahoo.com takes 54% of the listed sites' visits from “yahoo finance”: one site holds most of this keyword's traffic.
From Aug 2026 to Sept 2026: yahoo.com lost most (7.4M → 6M).
At $4.46 a click (Google Ads), the listed sites' 11M visits a month from “yahoo finance” would cost about $48.9M as search ads; yahoo.com's alone about $26.6M. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 3 times for Sept 2026: Google Ads counts 9.1M searches, the traffic estimates 2.7M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	11.1M	9.1M	9.1M	11.1M	9.1M	11.1M	11.1M	11.1M	11.1M	9.1M	9.1M	9.1M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	3.2M	2.7M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends. Google Ads counts close spellings as one keyword: “yahoo finance” has the same figures as “dolar”, so these are the group's searches.

2Who gets the traffic

Visits from it by site, month by month

yahoo.comfinance.yahoo.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
yahoo.com	54%	6M	$26.6M	94	1.9M
finance.yahoo.com	46%	5M	$22.3M	94	272.7K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 94 to 94.

Where these sites' visitors are

United States58%
Canada5%
United Kingdom3%
India2%
Taiwan2%
Other countries29%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones23%
Computers and tablets77%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

56/100Keyword difficulty (US)difficult

23/100Ranking easehard

DR 99First page, median Ahrefs DR

3,414Linking sites per top-ten pageaverage, US

On Google's page:PerspectivesX postsRelated searchesKnowledge panelAI Overview

Google's first page, United States

#	Site	Page title	DR	BV
1	youtube.com	Yahoo Finance: Market Coverage, Stocks, & Business News	99	—
2	youtube.com	Yahoo Finance: Market Coverage, Stocks, & Business News	99	—
3	finance.yahoo.comlisted here	How You Can Support Local Communities Through Your ...	94	$660
4	youtube.com	Yahoo Finance Live: Dow, S&P 500, Nasdaq rise as oil tumbles ...	99	—
5	finance.yahoo.comlisted here	M&A activity under Trump, EV supply growth : Market ...	94	$660
6	youtube.com	Stocks close higher with CPI data, Fed on the horizon ...	99	—
7	youtube.com	Yahoo Finance: Market Coverage, Stocks, & Business News	99	—
8	youtube.com	Yahoo Finance: Market Coverage, Stocks, & Business News	99	—
9	finance.yahoo.comlisted here	Shoot Now, Ask Later	94	$660
10	youtube.com	Stocks close mixed, two types of retailers that could benefit from ...	99	—

Google's results for “yahoo finance” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 56 of 100 for US results: difficult on the vendor's scale.
youtube.com holds 7 of Google's top 10 results for “yahoo finance”: Google treats it as a search for that site.
1 of the sites listed here is in Google's US top 10: finance.yahoo.com (#3, #5, #9).
The first page's median Ahrefs DR is 99; the lowest-rated result, finance.yahoo.com at #3, has DR 94.
The top ten pages have about 3,414 linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “yahoo finance”, citing 4 sites, finance.yahoo.com among them: it sits above the results and takes clicks from them.

4Intent and related searches

Navigational: looking for a site
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Yahoo Finance US
Yahoo Finance usa live
Yahoo news
Google Finance
Yahoo Finance English
Yahoo finance stocks list
Yahoo Finance news
Yahoo stock

Keywords the same sites get visits from

yahoo 2 of these sites · 2 sites in all
fb 1 of these sites · 2 sites in all
pinterest 1 of these sites · 1 site in all
s&p 500 1 of these sites · 1 site in all
yahoo fantasy football 1 of these sites · 1 site in all
yahoo mail 1 of these sites · 1 site in all
yahoo news 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

73/100 · Demand score, strong

How much searching there is and what advertisers pay for it.

Searches	100	9.1M a month · weight 40%
Year	43	−18% since Oct 2025 · weight 20%
Momentum	32	last 3 months −18% on the 3 before · weight 20%
Commercial	89	$4.46 a click (Google Ads) · weight 20%

23/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	44	56 of 100 (US) · weight 50%
First-page strength	1	median Ahrefs DR 99 · weight 50%
One site's results	30	youtube.com holds 7 of 10; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “yahoo finance” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Yahoo Finance US”, “Yahoo Finance usa live”, “Yahoo news”.
Study yahoo.com: it takes 54% of the listed sites' visits from “yahoo finance”; its report shows which of its traffic comes from search.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
finance.yahoo.com	Audited	5M	Sept 2026
yahoo.com	Valued	6M	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.