mxverify / yahoo

Sites where “yahoo” is a top search keyword

2 sites on record list “yahoo” among the searches that send them the most visitors, by traffic estimates. It is searched about 83.1M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.33 a click in search ads: a month of its searches would cost about $110.5M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

83.1MGoogle monthly search volume−18% since Oct 2025

−12%Last 3 months vs 3 beforesteady

62/100Demand scoremoderate

99/100Keyword difficulty (US)very hard

NavigationalSearch intentlooking for a site

$1.33Google Ads cost per clicktop-of-page bids $0.22–$1.70

21.1MThird-party estimated keyword demand−1% vs Aug 2026

2Sites getting visits from itSept 2026

What the data says

Demand is down on the year, now levelling off: Google searches for “yahoo” fell 18% (101M to 83.1M) from Oct 2025 to Sept 2026; the last three months averaged 89.1M, 12% below the three before.
The listed sites' estimated visits from “yahoo” (24.7M a month) exceed its 21.1M searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
yahoo.com takes nearly all the listed sites' visits from “yahoo” (99%): the others barely register.
From Aug 2026 to Sept 2026: yahoo.com lost most (27.1M → 24.4M).
At $1.33 a click (Google Ads), the listed sites' 24.7M visits a month from “yahoo” would cost about $32.8M as search ads; yahoo.com's alone about $32.4M. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 4 times for Sept 2026: Google Ads counts 83.1M searches, the traffic estimates 21.1M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	101M	101M	101M	101M	83.1M	101M	101M	101M	101M	101M	83.1M	83.1M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	21.3M	21.1M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

yahoo.comfinance.yahoo.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
yahoo.com	99%	24.4M	$32.4M	94	1.9M
finance.yahoo.com	1%	312.7K	$415.9K	94	272.7K

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index). The sites getting its visits range from DR 94 to 94.

Where these sites' visitors are

United States52%
India4%
Canada4%
Taiwan4%
United Kingdom4%
Other countries32%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones1%
Computers and tablets99%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

99/100Keyword difficulty (US)very hard

4/100Ranking easehard

DR 94First page, median Ahrefs DR

20.1KLinking sites per top-ten pageaverage, US

On Google's page:PerspectivesVideosRelated searchesAI Overview

Google's first page, United States

#	Site	Page title	DR	BV
1	yahoo.comlisted here	Politics News Today: Headlines & Analysis	94	$148
2	youtube.com	Yahoo	99	—
3	address.yahoo.comlisted here	Yahoo: Sign in	94	$148
4	us.search.yahoo.comlisted here	Yahoo Search - Web Search	94	$148
5	en.wikipedia.org	Yahoo! Inc. (1995–2017)	97	—
6	mobile.yahoo.comlisted here	Yahoo Search App with Yahoo Scout: Free Download	94	$148
7	yahoo.comlisted here	Mail, Weather, Search, Politics, News, Finance, Sports & ...	94	$148
8	facebook.comon mxverify	Yahoo News (@yahoonews)	100	$227
9	yahoo.comlisted here	News Videos: Watch the Latest Clips	94	$148
10	yahoo.comlisted here	Latest Music News and Updates, plus ...	94	$148

Google's results for “yahoo” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 99 of 100 for US results: very hard on the vendor's scale.
yahoo.com holds 7 of Google's top 10 results for “yahoo”: Google treats it as a search for that site.
1 of the sites listed here is in Google's US top 10: yahoo.com (#1, #3, #4, #6, #7, #9, #10).
The first page's median Ahrefs DR is 94; the lowest-rated result, yahoo.com at #1, has DR 94.
The top ten pages have about 20.1K linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “yahoo”, citing 5 sites, finance.yahoo.com among them: it sits above the results and takes clicks from them.

4Intent and related searches

Navigational: looking for a site
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Yahoo search
Yahoo Mail in
Yahoo com login
Yahoo news trending
Yahoo news world
Yahoo news sports
Yahoo news local
Yahoo revenue

Keywords the same sites get visits from

yahoo finance 2 of these sites · 2 sites in all
fb 1 of these sites · 2 sites in all
pinterest 1 of these sites · 1 site in all
s&p 500 1 of these sites · 1 site in all
yahoo fantasy football 1 of these sites · 1 site in all
yahoo mail 1 of these sites · 1 site in all
yahoo news 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

62/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	83.1M a month · weight 40%
Year	43	−18% since Oct 2025 · weight 20%
Momentum	38	last 3 months −12% on the 3 before · weight 20%
Commercial	27	$1.33 a click (Google Ads) · weight 20%

4/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	1	99 of 100 (US) · weight 50%
First-page strength	6	median Ahrefs DR 94 · weight 50%
One site's results	30	yahoo.com holds 7 of 10; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “yahoo” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Yahoo search”, “Yahoo Mail in”, “Yahoo com login”.
Study yahoo.com: it takes 99% of the listed sites' visits from “yahoo”; its report shows which of its traffic comes from search.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
finance.yahoo.com	Audited	312.7K	Sept 2026
yahoo.com	Valued	24.4M	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.