mxverify / yahoo mail

Sites where “yahoo mail” is a top search keyword

One site on record lists “yahoo mail” among the searches that send it the most visitors, by traffic estimates. It is searched about 83.1M times a month on Google, worldwide (Google Ads, Sept 2026), at about $1.50 a click in search ads: a month of its searches would cost about $124.7M as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.

Keyword intelligence

83.1MGoogle monthly search volume−18% since Oct 2025

−18%Last 3 months vs 3 beforesteady

61/100Demand scoremoderate

85/100Keyword difficulty (US)very hard

NavigationalSearch intentlooking for a site

$1.50Google Ads cost per clicktop-of-page bids $0.15–$1.44

12.5MThird-party estimated keyword demand−6% vs Aug 2026

1Sites getting visits from itSept 2026

What the data says

Demand is down on the year, now levelling off: Google searches for “yahoo mail” fell 18% (101M to 83.1M) from Oct 2025 to Sept 2026; the last three months averaged 83.1M, 18% below the three before.
The listed sites' estimated visits from “yahoo mail” (35.4M a month) exceed its 12.5M searches: the estimates count visits from close searches too, so the listed sites take most of its traffic, not more than all of it.
From Aug 2026 to Sept 2026: yahoo.com lost most (38.9M → 35.4M).
At $1.50 a click (Google Ads), the listed sites' 35.4M visits a month from “yahoo mail” would cost about $53.1M as search ads. That is what the traffic would cost to buy, not what it earns.
The two sources differ about 7 times for Sept 2026: Google Ads counts 83.1M searches, the traffic estimates 12.5M. Read each for its trend, not as an exact count.

1Demand

Search demand, month by month

Google monthly search volume (Google Ads, worldwide)Third-party estimated keyword demand (right axis)

Every month's figures

	Oct 2025	Nov 2025	Dec 2025	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026	Jul 2026	Aug 2026	Sept 2026
Google monthly search volume (Google Ads, worldwide)	101M	101M	101M	101M	83.1M	101M	101M	101M	101M	83.1M	83.1M	83.1M
Third-party estimated keyword demand (right axis)	—	—	—	—	—	—	—	—	—	—	13.3M	12.5M

Google monthly search volume: Google Ads, worldwide, read 1 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.

2Who gets the traffic

Visits from it by site, month by month

yahoo.com

Visits from this keyword (est.), stacked by site: a column is all the listed sites' visits from it that month.

Share of the visits, Sept 2026

Site	Share	Visits	As ads	DR	Linking sites
yahoo.com	100%	35.4M	$53.1M	94	1.9M

Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).

Where these sites' visitors are

United States52%
India4%
Taiwan4%
Canada4%
United Kingdom4%
Other countries32%

The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.

Phones and computers

Phones0%
Computers and tablets100%

Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.

3Ranking competition

85/100Keyword difficulty (US)very hard

11/100Ranking easehard

DR 94First page, median Ahrefs DR

21.2KLinking sites per top-ten pageaverage, US

On Google's page:Related searchesAI Overview

Google's first page, United States

#	Site	Page title	DR	BV
1	mail.yahoo.comlisted here	https://mail.yahoo.com/b/	94	—
2	in.mail.yahoo.comlisted here	Sign in to Yahoo Mail	94	—
3	en.wikipedia.org	Yahoo Mail	97	—
4	mail.yahoo.comlisted here	Sign in	94	—
5	in.mobile.yahoo.comlisted here	Download Yahoo Mail App	94	—
6	login.yahoo.comlisted here	Create a Yahoo account	94	—
7	address.yahoo.comlisted here	Yahoo: Sign in	94	—
8	help.yahoo.comlisted here	Access Yahoo Mail on mobile devices	94	—
9	uk.mobile.yahoo.comlisted here	Download Yahoo! Mail App	94	—

Google's results for “yahoo mail” in the United States, in English, read 1 Nov 2026. DR: Ahrefs Domain Rating; “—”: Ahrefs gives no rating. BV: what a new followed link from a site with a report on mxverify is worth (its report says what the figure rests on).

Keyword difficulty is 85 of 100 for US results: very hard on the vendor's scale.
yahoo.com holds 8 of Google's top 9 results for “yahoo mail”: Google treats it as a search for that site.
1 of the sites listed here is in Google's US top 9: yahoo.com (#1, #2, #4, #5, #6, #7, #8, #9).
The first page's median Ahrefs DR is 94; the lowest-rated result, mail.yahoo.com at #1, has DR 94.
The top ten pages have about 21.2K linking sites each on average (US results, third-party link index).
Google shows an AI Overview for “yahoo mail”, citing 4 sites: it sits above the results and takes clicks from them.

4Intent and related searches

Navigational: looking for a site
The searcher's goal, as a third-party keyword database classifies it (US).

Google's related searches

Yahoo Mail login
Yahoo Mail inbox
Old Yahoo Mail login
Create Yahoo Mail
Download Yahoo Mail
Yahoo Mail English
Log in Yahoo Mail UK
Yahoo Mail app

Keywords the same sites get visits from

yahoo 1 of these sites · 2 sites in all
yahoo finance 1 of these sites · 2 sites in all
yahoo fantasy football 1 of these sites · 1 site in all
yahoo news 1 of these sites · 1 site in all

Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.

5Opportunity

61/100 · Demand score, moderate

How much searching there is and what advertisers pay for it.

Searches	100	83.1M a month · weight 40%
Year	43	−18% since Oct 2025 · weight 20%
Momentum	32	last 3 months −18% on the 3 before · weight 20%
Commercial	30	$1.50 a click (Google Ads) · weight 20%

11/100 · Ranking ease, hard

How open Google's first page is: 100 minus its difficulty and strength.

Keyword difficulty	15	85 of 100 (US) · weight 50%
First-page strength	6	median Ahrefs DR 94 · weight 50%
One site's results	11	yahoo.com holds 8 of 9; ease capped at 40 · weight 0%

What to do with it

Treat it as a brand search: Google answers “yahoo mail” with the brand's own pages, so a third-party page competes for what is left; Google's related searches show the angles people take: “Yahoo Mail login”, “Yahoo Mail inbox”, “Old Yahoo Mail login”.
Google answers part of it in an AI Overview: the pages it cites get a link above the results.

A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.

6Sources

Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 1 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Aug 2026 to Sept 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 1 Nov 2026.
Google's first page, AI Overview, related searches: Google search, United States, read 1 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.

Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.

Site	Report	Visits (est.)	Month
yahoo.com	Valued	35.4M	Sept 2026

Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.

Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Sept 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.