What a link is worthBacklink value and traffic report for chess.com
In short: A new followed link from chess.com is worth about $96 to rankings by BV 2.9 (level C, Site Strength 80 of 100); BV is an estimate, not a price anyone charges. It gets about 241.1M visits a month, 14% from organic search, up 2.1% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from chess.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from chess.com is worth to rankings
BV$96per link · level C · strength 80reading confidenceFair, 56 out of 100
Reading confidence 56 / 100
5 of 9 pages read had text · 31 links to other sites seen · posts from Nov 2021
How much of chess.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading
Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site.
$48 unrelated ×0.5$120 same topic ×1.25
How it compares · among 88 gaming sites on mxverify
- More monthly visits than 97% of the 88 gaming sites on mxverify.
- 14% of its visits come from organic search; the median gaming site gets 42%.
- AI assistants send 0.4% of its visits, about 1.5 times the 0.3% the median gaming site gets.
- A new followed link from it is worth more than a link from 70% of gaming sites.
- Priced at level C, like 47% of gaming sites; 2% are level A.
- Direct68%
- Organic search14%
- Social14%
- Referrals1.7%
- Email1.7%
- Other channels0.6%
Links to this site
Links other sites have made to chess.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 7.9% in the article or main content of the linking page, 23% in its header, menu, sidebar or footer
Pages in Google: about 4,690,000
What Google shows for site:chess.com — the first 10 pages
- Chess.com - Play Chess Online - Free Games
- Chesscomshop
- Chess.com Merch Store: Official Boards, Chess Sets & Apparel
- Chess.com — Magnified
- Chess News and Event Coverage
- Chess.com - шахматы по сети - играть бесплатно
- Chess.com - Oyna Sahmat Oyunu - Pulsuz Oyunlari
- Chess.com - Joacă Șah Online - Partide Gratuite
- Chess Terms - Glossary with Chess Definitions
- Play Chess Online for Free with Friends & Family
Links placed here
No link placed on chess.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
Nofollow 26%ugc 74%
Domain and hosting
- Domain registered
- 11 August 1994
- Content category
- gaming
- Server address
- 104.18.138.67
- Hosting network
- Cloudflare (CDN)
Tech stack
Publisher signals
- Author bylines: none marked up on the homepage
- About page: linked from the homepage
- Editorial policy: not linked from the homepage
- Contact page: not linked from the homepage
Page speed
Chrome users, 28 days to 4 Nov 2026: LCP 1.7 s · INP 18 ms · CLS 0.00 — passes Core Web Vitals.
Devices: desktop only among Chrome page loads, same 28 days; too few phone visits for Chrome to report.
Similar sites
How to use this report
- Price check. BV puts one new followed link from chess.com at $96 (level C): $48 to an unrelated site (×0.5), $120 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $120 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 80 / 100; the link it usually gives is level C — usually neutralised (a press-release, syndicated, profile or forum link). In the 9 articles we read, 100% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 27 (0–100, the linking pages' average), not chess.com's own.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 241.1M monthly visits, 14% from organic search (34.5M). Visits rose 2.1% from Jul 2026 to Sept 2026.
Quick answers about chess.com
What is a link from chess.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from chess.com is worth about $96 (level C). Relevance moves it: $48 to an unrelated site, $120 to a same-topic site.
In short: a link from chess.com is worth about $96 to rankings, up to $120 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from chess.com worth placing?
That depends on the kind of link: by BV 2.9, a link from chess.com is worth $963 as an editorial citation (level A), $482 as a guest, sponsored or listed link (level B), $96 as a press-release, syndicated, profile or forum link (level C), $48 as a network link (level D), before relevance. A price far above $120 for a level C link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does chess.com's BV compare with other sites?
At about $96 a link, chess.com is in the “$50 to $99” value band, with 401 of the 4,471 sites valued on mxverify. 589 sites are in a higher band.
In short: 589 of the 4,471 valued sites sit in a higher value band than chess.com.
Source: mxverify's own directory, counted at the last daily update
How much traffic does chess.com get?
chess.com gets about 241.1M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 14% of them (34.5M) come from organic search. Visits rose 2.1% from Jul 2026 to Sept 2026.
In short: chess.com draws about 241.1M visits a month, up 2.1% since Jul 2026.
Does chess.com pass Core Web Vitals?
Yes: real Chrome users see chess.com's largest content load in 1.7 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: chess.com passes Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 4 Nov 2026; web.dev: Web Vitals
Does chess.com link out with nofollow?
In the 9 articles we read, chess.com made 31 links to other sites, and 100% of them were nofollow, sponsored or ugc; the other 0% were followed. BV prices a nofollow link at level C (×0.1), whatever the site is otherwise worth.
In short: about 100% of chess.com's outbound links are nofollow, so a new link placed there may be too.
Source: mxverify's reading of 9 articles, 7 Nov 2026; Google Search Central: qualify your outbound links
How old is chess.com?
The domain chess.com was registered in 1994, 32 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to chess.com?
42,060 websites link to chess.com, each counted once. 9,668 of them (23%) link with nofollow.
Has chess.com been audited?
No link placed on chess.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: chess.com's report is valued, not audited.
How BV is worked out
A followed editorial link from chess.com would be worth up to $963 under BV 2.9, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level C, worth about $96 — and relevance to the site it points to moves that between $48 and $120.
- Site Strength
- 80
- Worth up to
- $963
- Usual link type
- Level C — usually neutralised → ×0.1
- Relevance to your site
- ×1
- BV score
- $96 per link
- Domain registered
- 11 August 1994
A link from chess.com, by link type
A link from chess.com at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $963 |
| B — May be discounted | ×0.5 | $482 |
| C — Usually neutralised | ×0.1 | $96 |
| D — Network | ×0.05 | $48 |
How chess.com links out: the full reading
Read by mxverify on 7 November 2026: the homepage and 9 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Strong sample
Articles read
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level C — A 45%, B 4.0%, C 51%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0%, B 0%, C 100%, D 0%.
Traffic in detail
Modelled estimates for Sept 2026, as of 7 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| chess | 11.1M | $0.55 | $6.1M | 8.6M |
| chess com | 6.1M | $0.38 | $2.3M | 2.6M |
| chess online | 3.4M | $0.30 | $1M | 1.7M |
| chesscom | 6.1M | $0.38 | $2.3M | 850K |
| chess.com | 6.1M | $0.38 | $2.3M | 767.8K |
AI assistants
AI assistants sent about 940.1K visits in Sept 2026 — 0.4% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 62% | 87% | 35% |
| Gemini | 15% | 9.4% | 6.7% |
| Perplexity | 3.6% | 1.0% | 2.8% |
chess.com's robots.txt lets every AI crawler below read the site.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
 ChatGPT OAI-SearchBot | Allowed |
 Claude Claude-SearchBot | Allowed |
 Perplexity PerplexityBot | Allowed |
| AI trainingCollects text to train AI models | |
 OpenAI GPTBot | Allowed |
 Anthropic ClaudeBot | Allowed |
 Google Google-Extended | Allowed |
 Apple Applebot-Extended | Allowed |
 Meta Meta-ExternalAgent | Allowed |
 ByteDance Bytespider | Allowed |
 Common Crawl CCBot | Allowed |
Server and network
Its domain was registered in 1994.
mxverify looked up chess.com's address: it is served through Cloudflare (CDN), a content delivery network. Its address is shared edge infrastructure used by unrelated sites, so it cannot show who else runs on the same server, and sharing the network is no sign of a connection.
Cloudflare (CDN) fronts millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 31 links to other sites in 9 articles, published Nov 2021; read 7 Nov 2026 Strong sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 7 Nov 2026 |
| Links to this site | Third-party backlink index | 42,060 linking sites, read 7 Nov 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 7 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 104.18.138.67 · Cloudflare (CDN) · a CDN edge, shared by unrelated sites |
| Domain age | Domain registry (RDAP) | Registered 11 Aug 1994 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- A CDN address is shared by unrelated sites, so it says nothing about ownership; no neighbours are listed for it.
Social profiles
Combined followers 10M across 5 profiles
Profiles chess.com names for itself, read 07 Nov 2026 · how these are read
The profiles chess.com names for itself, in its structured data or linked from its homepage, read 07 Nov 2026. They are the accounts the site points to, not a check of who runs them. A pill opens the sites with a profile on that platform; the arrow opens the profile. Follower counts as of 07 Nov 2026. A tick: the profile's own website field names this site.
Combined followers adds each profile's count: the same person can follow on more than one platform, and YouTube rounds its figure. The donut splits it by platform, each in its brand colour. On since is the year the account began. Posts and videos are all-time totals. A badge is the platform's own mark, not a check by us. All read from each profile page.