mxverifyWhat a link is worth
mxverify / Publications / polygon.comvalued

Backlink value and traffic report for polygon.com

In short: A new followed link from polygon.com is worth about $625 to rankings by BV 2.9 (level B, Site Strength 80 of 100). It gets about 12.3M visits a month, 52% from organic search, down 4.4% since Aug 2026. No link placed on it has been audited.

Organisation: Polygon: video game news website, owned by Valnet; since 2012. Wikidata · First recorded 12 November 2026 · Last updated 12 November 2026 · Visit polygon.com

Compare

Backlink value · what one new followed link from polygon.com is worth to rankings

bklinkBV$625per link · level B · strength 80
reading confidenceFair, 61 out of 100

Reading confidence 61 / 100

  • What we read80
  • Our model's certainty52
  • Its view of the pages69

10 of 10 pages read had text · 59 links to other sites seen · posts from Nov 2026

How much of polygon.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading

Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 13 Nov 2026 · pages read 12 Nov 2026.

Relevance to the linked site moves it

$313 unrelated ×0.5$781 same topic ×1.25

By the kind of link it gives
  • A editorial$963
  • B guest, sponsored$482
  • C neutralised$96
  • D network$48

Priced on a blend of link types: A 34% · B 61% · C 5% → ×0.65.

How BV is worked out · Free API · BV 2.9

12.3Mmonthly visits−4.4% since Aug 2026
6.4Mfrom organic search52% of visits
65,561sites link to it16,992 of them nofollow
1992domain registeredexpires Jul 2031
1.6 spage load for real users (LCP)passes Core Web Vitals
$15K–$61Kpotential display-ad revenuea month · estimate

How it compares · among 127 gaming sites on mxverify

Peers are the most specific group of at least 20 sites on mxverify it belongs to: its topic, its category or its kind of site. Figures are third-party traffic estimates and mxverify's BV, as elsewhere on this report.

Monthly visits
Aug 2026: 12,890,759 visits12.9MAug 2026Sept 2026: 13,717,527 visits13.7MSept 2026Oct 2026: 12,326,445 visits12.3MOct 2026
Where visitors come from
Organic search: 52%Direct: 33%Referrals: 7.3%Social: 3.8%AI assistants: 0.1%Email: 0.6%Paid: 3.0%52%organic

Organic search, in green, is the traffic BV prices on.

Top countries

Where it ranks on Google

On the first page 1 keyword

Google, United States, English, read November 2026 and refreshed monthly by mxverify. Only the keywords mxverify tracks are read, so polygon.com may rank for many others.

How it links out

95%of its links followed
59links to other sites
10articles read

Followed 95%Nofollow 5%

Fair sample Read 12 Nov 2026 · its homepage offers advertising · the full reading

Domain and hosting

Domain registered
17 July 1992
Registration expires
16 July 2031
Record last changed
19 August 2025
Content category
gaming
Also about
News · Entertainment · named by its homepage's title and description
Server address
52.2.61.89
Hosting network
Amazon AWS · AS14618 · US

Tech stack

Publisher signals

  • Author bylines: marked up on the homepage
  • About page: linked from the homepage
  • Editorial policy: linked from the homepage
  • Contact page: linked from the homepage
  • Named editorial staff: its about, team and author pages could not be read

Editorial staff: its about, team and author pages could not be read. A model's reading of those pages (how); BV does not price on it.

Structured data: WebSite, Organization, ImageObject.

Page speed

Chrome users, 28 days to 9 Nov 2026: LCP 1.6 s · INP 111 ms · CLS 0.03 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 75% phone · 23% desktop · 2% tablet — share of Chrome page loads, same 28 days.

Sources: homepage read 12 Nov 2026; ad load from a web technology index, 12 Nov 2026.

Social profiles

Combined followers 3.7M across 4 profiles

What each profile's page shows for polygon.com
PlatformFollowersOn sincePosts / videosBadge
X logoX1.3M201298,066 posts
Facebook logoFacebook754Kverified badge
Instagram logoInstagram228K3,355 postsverified badge
YouTube logoYouTube1.4M20064,718 videosverified badge
Followers by platform
X: 1.3M followers, 35%Facebook: 754K followers, 21%Instagram: 228K followers, 6.2%YouTube: 1.4M followers, 38%3.7Mfollowers
  • X logo35%1.3M
  • Facebook logo21%754K
  • Instagram logo6.2%228K
  • YouTube logo38%1.4M
Profiles polygon.com names for itself, read 12 Nov 2026 · how these are read

The profiles polygon.com names for itself, in its structured data or linked from its homepage, read 12 Nov 2026. They are the accounts the site points to, not a check of who runs them. A pill opens the sites with a profile on that platform; the arrow opens the profile. Follower counts as of 12 Nov 2026. A tick: the profile's own website field names this site.

Combined followers adds each profile's count: the same person can follow on more than one platform, and YouTube rounds its figure. The donut splits it by platform, each in its brand colour. On since is the year the account began. Posts and videos are all-time totals. A badge is the platform's own mark, not a check by us. All read from each profile page.

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from polygon.com at $625 (level B), priced on a blend of link types (A 34% · B 61% · C 5%): $313 to an unrelated site (×0.5), $781 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $963 before relevance. A quote far above $602 for a level B link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 80 / 100; the link it usually gives is mostly level B — may be discounted (a guest, sponsored or listed link). In the 10 articles we read, 5% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 13 (0–100, the linking pages' average), not polygon.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Oct 2026 estimate: 12.3M monthly visits, 52% from organic search (6.4M). Visits fell 4.4% from Aug 2026 to Oct 2026. Its top keyword by Visits (est.) is “gta 6”, about 61.2K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

Quick answers about polygon.com

9 questions answered

What is a link from polygon.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from polygon.com is worth about $625 (level B). Relevance moves it: $313 to an unrelated site, $781 to a same-topic site.

In short: a link from polygon.com is worth about $625 to rankings, up to $781 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from polygon.com worth placing?

That depends on the kind of link: by BV 2.9, a link from polygon.com is worth $963 as an editorial citation (level A), $482 as a guest, sponsored or listed link (level B), $96 as a press-release, syndicated, profile or forum link (level C), $48 as a network link (level D), before relevance. A price far above $602 for a level B link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does polygon.com's BV compare with other sites?

At about $625 a link, polygon.com is in the “$500 or more” value band, with 55 of the 4,532 sites valued on mxverify. No site is in a higher band.

In short: polygon.com is in the highest value band of the 4,532 sites valued on mxverify.

Source: mxverify's own directory, counted at the last daily update

How much traffic does polygon.com get?

polygon.com gets about 12.3M visits a month (Oct 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 52% of them (6.4M) come from organic search. Visits fell 4.4% from Aug 2026 to Oct 2026.

In short: polygon.com draws about 12.3M visits a month, down 4.4% since Aug 2026.

Source: third-party traffic estimate, Oct 2026

Does polygon.com pass Core Web Vitals?

Yes: real Chrome users see polygon.com's largest content load in 1.6 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: polygon.com passes Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 9 Nov 2026; web.dev: Web Vitals

How old is polygon.com?

The domain polygon.com was registered in 1992, 34 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has polygon.com been audited?

No link placed on polygon.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: polygon.com's report is valued, not audited.

How BV is worked out

Site Strength 80 / 100 · level B · each factor and link type

A followed editorial link from polygon.com would be worth up to $963 under BV 2.9, before relevance: its Site Strength is 80 out of 100. The link it usually gives is level B, worth about $625 — and relevance to the site it points to moves that between $313 and $781.

Site Strength
80 / 100 (how Site Strength is worked out). Traffic: 6.4M estimated monthly organic visits, as of 12 November 2026.
Worth up to
$963 · before relevance — how it is calculated
Usual link type
Mostly level B — may be discounted · A 34%, B 61%, C 5% → ×0.65 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of polygon.com's homepage and 10 articles; 5% of the links those articles make to other sites are nofollow, sponsored or ugc, and BV caps that share of a new link at C. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$625 per link
Domain registered
17 July 1992 · shown for context (how age is used)

A link from polygon.com, by link type

A link from polygon.com at each level. What each level means.

LevelFactorValue
A — Counted×1$963
B — May be discounted×0.5$482
C — Usually neutralised×0.1$96
D — Network×0.05$48

How polygon.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 12 November 2026: the homepage and 10 articles (10 from across its sitemap).

Fair sample 59 links to other sites across 10 articles published in Nov 2026.

Links its articles make to other sites
  • Followed95%
  • Nofollow5.1%
  • Sponsored0%
  • User-generated (ugc)0%

59 links to other sites across 10 articles, share buttons left out. BV counts 5.1% of a new link's weight at most C, because that share of the site's own links is nofollow, sponsored or ugc.

What its homepage offers
  • Advertising · “Advertising”

Runs on WordPress.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 99%, B 1.0%, C 0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 34%, B 61%, C 5.1%, D 0%.

Jev reads it as a publication (100%), established as a source (57%), and selling guest, sponsored or paid posts (64%).

Traffic in detail

engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Oct 2026, as of 12 November 2026: site-wide, all visitors, not analytics measured on the site itself.

#6,744global rank
#2,415rank in US
64%bounce rate
1.6pages per visit
1m 16stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
gta 611.1M$0.21$2.3M61.2K
street fighter movie6.1M$1.14$7M35.5K
crystal lake6.1M$2.09$12.8M25.4K
visionquest7.5M$3.30$24.7M24.7K
avatar seven havens3.4M$3.54$11.9M23.3K

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 6,163 visits in Oct 2026 — 0.1% of all visits. Each assistant's share of those visits, by month:

ChatGPTGemini

0%50%100%Aug 2026Sept 2026Oct 2026ChatGPT, Aug 2026: 85% of AI-assistant visitsChatGPT, Sept 2026: 21% of AI-assistant visitsChatGPT, Oct 2026: 6.9% of AI-assistant visitsGemini, Aug 2026: 1.4% of AI-assistant visitsGemini, Sept 2026: 0% of AI-assistant visitsGemini, Oct 2026: 2.7% of AI-assistant visits
AssistantAug 2026Sept 2026Oct 2026
ChatGPT85%21%6.9%
Gemini1.4%0%2.7%
AI crawler access

polygon.com's robots.txt asks 7 of the 10 AI crawlers below not to read the site, mostly ones that collect training data.

Crawlerrobots.txt
AI searchCrawls when an assistant searches the web for an answer
ChatGPT logoChatGPT OAI-SearchBotAllowed
Claude logoClaude Claude-SearchBotAllowed
Perplexity logoPerplexity PerplexityBotDisallowed
AI trainingCollects text to train AI models
OpenAI logoOpenAI GPTBotDisallowed
Anthropic logoAnthropic ClaudeBotDisallowed
Google logoGoogle Google-ExtendedDisallowed
Apple logoApple Applebot-ExtendedDisallowed
Meta logoMeta Meta-ExternalAgentAllowed
ByteDance logoByteDance BytespiderDisallowed
Common Crawl logoCommon Crawl CCBotDisallowed

Read from polygon.com/robots.txt on 12 November 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Potential display-ad revenue

$15,000–$61,000 a month (estimate) · what it rests on

$15,000–$61,000a month, estimated

  • 20.2M pageviews a month: 12.3M visits × 1.6 pages per visit (Oct 2026)
  • Niche: Gaming, from its content category · entertainment and news page RPM $1–$4 per 1,000 pageviews
  • 69% of visits from the US, the UK, Canada and Australia; other countries counted at 20% of the rate

An estimate from modelled traffic and niche benchmarks, not what the site earns. It does not know which ad networks the site uses, how viewable its ads are or how many a page carries. Not the keyword table's ad value, which is the whole market's search-ad spend. Worked out Nov 2026; worked out again on the 10th of each month. How it is worked out

Server and network

0 other publications on the server · 127 on the network

Its domain was registered in 1992.

mxverify looked up polygon.com's address: no other publication in the directory runs on 52.2.61.89. 127 publications are on the same hosting network (Amazon AWS, AS14618) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site.

Where each figure comes from

9 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify59 links to other sites in 10 articles, published Nov 2026; read 12 Nov 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Oct 2026, site-wide and for all visitors, as of 12 Nov 2026
Links to this siteThird-party backlink index65,561 linking sites, read 12 Nov 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 13 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup52.2.61.89 · Amazon AWS
Domain ageDomain registry (RDAP)Registered 17 Jul 1992
Potential display-ad revenuemxverify estimateTraffic estimate's pageviews for Oct 2026 × the entertainment and news page RPM benchmark × country factor, worked out Nov 2026; not the site's earnings

Limitations: what this report does not show

2 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • polygon.com gives more than one kind of link (A 34% · B 61% · C 5%), so BV prices a blend of them: an editorial link there would be worth $963 and a guest or sponsored one $482, before relevance.

What each figure means: How to read a site report. What every report shares, said once: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 12 November 2026