mxverifyWhat a link is worth
mxverify / Publications / nme.comvalued

Backlink value and traffic report for nme.com

In short: A new followed link from nme.com is worth about $597 to rankings by BV 2.9 (level A, Site Strength 75 of 100); BV is an estimate, not a price anyone charges. It gets about 5.8M visits a month, 50% from organic search, down 2.8% since Jul 2026. No link placed on it has been audited.

Organisation: NME: online magazine and music newspaper, owned by TI Media; United Kingdom; since 1952. Wikidata · First recorded 04 November 2026 · Last updated 04 November 2026 · Visit nme.com

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Backlink value · what one new followed link from nme.com is worth to rankings

bklinkBV$597per link · level A · strength 75
reading confidenceFair, 58 out of 100

Reading confidence 58 / 100

  • What we read80
  • Our model's certainty39
  • Its view of the pages70

10 of 10 pages read had text · 36 links to other sites seen · posts from Nov 2026

How much of nme.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading

Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site. Priced 5 Nov 2026 · pages read 4 Nov 2026.

Relevance to the linked site moves it

$298 unrelated ×0.5$746 same topic ×1.25

By the kind of link it gives
  • A editorial$778
  • B guest, sponsored$389
  • C neutralised$78
  • D network$39

Priced on a blend of link types: A 54% · B 45% · C 1% → ×0.77.

How BV is worked out · Free API · BV 2.9 · not a price anyone charges

5.8Mmonthly visits−2.8% since Jul 2026
2.9Mfrom organic search50% of visits
127,124sites link to it11,837 of them nofollow
1996domain registeredexpires Feb 2027
1.0 spage load for real users (LCP)passes Core Web Vitals
0%of its own links nofollowin the articles we read

How it compares · among 896 news sites on mxverify

Peers are the most specific group of at least 20 sites on mxverify it belongs to: its topic, its category or its kind of site. Figures are third-party traffic estimates and mxverify's BV, as elsewhere on this report.

Monthly visits
Jul 2026: 5,965,970 visits6MJul 2026Aug 2026: 5,836,979 visits5.8MAug 2026Sept 2026: 5,796,010 visits5.8MSept 2026
Where visitors come from
Organic search: 50%Direct: 38%Referrals: 4.7%Social: 5.9%AI assistants: 0.3%Email: 0.5%Paid: 0.5%Affiliate and other: 0.0%50%organic

Organic search, in green, is the traffic BV prices on.

Top countries

Where it ranks on Google

Google, United States, English, read November 2026 and refreshed monthly by mxverify. Only the keywords mxverify tracks are read, so nme.com may rank for many others.

How it links out

100%of its links followed
36links to other sites
10articles read

Followed 100%

Fair sample Read 4 Nov 2026 · its homepage offers advertising · the full reading

Domain and hosting

Domain registered
27 February 1996
Registration expires
28 February 2027
Record last changed
15 May 2026
Content category
news
Also about
Gaming · named by its homepage's title and description
Server address
65.9.168.5
Hosting network
Amazon AWS · AS16509 · US

Tech stack

Publisher signals

  • Author bylines: none marked up on the homepage
  • About page: not linked from the homepage
  • Editorial policy: not linked from the homepage
  • Contact page: linked from the homepage
  • Named editorial staff: an owner or generic author names only, no editorial staff

Editorial staff: an owner or generic author names only, no editorial staff, read from author/rishi-shah, advertise, contact. A model's reading of those pages (how); BV does not price on it.

Structured data: WebPage, ReadAction, BreadcrumbList, ListItem, WebSite, SearchAction +4. The homepage only; BV does not price on these.

Page speed

Chrome users, 28 days to 1 Nov 2026: LCP 1.0 s · INP 179 ms · CLS 0.03 — passes Core Web Vitals. Data from the Chrome UX Report (Google), CC BY 4.0.

Devices: 84% phone · 13% desktop · 3% tablet — share of Chrome page loads, same 28 days.

Sources: homepage read 04 Nov 2026.

Social profiles

Profiles nme.com names for itself, read 04 Nov 2026 · how these are read

The profiles nme.com names for itself, in its structured data or linked from its homepage, read 04 Nov 2026. They are the accounts the site points to, not a check of who runs them. A pill opens the sites with a profile on that platform; the arrow opens the profile.

Similar sites

Matched on the subject the two sites share. Never a site on the same server or network.

How to use this report

3 ways to use these figures
  • Price check. BV puts one new followed link from nme.com at $597 (level A), priced on a blend of link types (A 54% · B 45% · C 1%): $298 to an unrelated site (×0.5), $746 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $778 before relevance. A quote far above $973 for a level A link pays for what BV does not measure. · Backlink value · what this means
  • Qualification and risk. Its Site Strength is 75 / 100; the link it usually gives is mostly level A — counted (an editorial citation). In the 10 articles we read, 0% of the links to other sites are nofollow, sponsored or ugc. The spam score of its links is 19 (0–100, the linking pages' average), not nme.com's own. · How BV is worked out · what this means
  • Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 5.8M monthly visits, 50% from organic search (2.9M). Visits fell 2.8% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “wordle”, about 132K a month; the ad value beside it is the whole market's. · Traffic in detail · what this means

What each figure means, and what it cannot tell you: How to read a site report.

Quick answers about nme.com

9 questions answered

What is a link from nme.com worth?

BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from nme.com is worth about $597 (level A). Relevance moves it: $298 to an unrelated site, $746 to a same-topic site.

In short: a link from nme.com is worth about $597 to rankings, up to $746 on the same topic.

Source: mxverify BV 2.9 methodology

Is a link from nme.com worth placing?

That depends on the kind of link: by BV 2.9, a link from nme.com is worth $778 as an editorial citation (level A), $389 as a guest, sponsored or listed link (level B), $78 as a press-release, syndicated, profile or forum link (level C), $39 as a network link (level D), before relevance. A price far above $973 for a level A link pays for something BV does not measure, such as the site's own readers.

Source: mxverify BV 2.9 methodology

How does nme.com's BV compare with other sites?

At about $597 a link, nme.com is in the “$500 or more” value band, with 46 of the 4,378 sites valued on mxverify. No site is in a higher band.

In short: nme.com is in the highest value band of the 4,378 sites valued on mxverify.

Source: mxverify's own directory, counted at the last daily update

How much traffic does nme.com get?

nme.com gets about 5.8M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 50% of them (2.9M) come from organic search. Visits fell 2.8% from Jul 2026 to Sept 2026.

In short: nme.com draws about 5.8M visits a month, down 2.8% since Jul 2026.

Source: third-party traffic estimate, Sept 2026

Does nme.com pass Core Web Vitals?

Yes: real Chrome users see nme.com's largest content load in 1.0 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.

In short: nme.com passes Core Web Vitals on real-user data.

Source: Chrome UX Report, 28 days to 1 Nov 2026; web.dev: Web Vitals

How old is nme.com?

The domain nme.com was registered in 1996, 30 years ago.

Source: the public registration record; RFC 9083: RDAP JSON responses

Has nme.com been audited?

No link placed on nme.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.

In short: nme.com's report is valued, not audited.

How BV is worked out

Site Strength 75 / 100 · level A · each factor and link type

A followed editorial link from nme.com would be worth up to $778 under BV 2.9, before relevance: its Site Strength is 75 out of 100. The link it usually gives is level A, worth about $597 — and relevance to the site it points to moves that between $298 and $746.

Site Strength
75 / 100 (how Site Strength is worked out). Traffic: 2.9M estimated monthly organic visits, as of 4 November 2026.
Worth up to
$778 · before relevance — how it is calculated
Usual link type
Mostly level A — counted · A 54%, B 45%, C 1% → ×0.77 (each level's factor below, weighted by those shares)
Read by Jev from our own reading of nme.com's homepage and 10 articles. No link placed here has been audited yet.
Relevance to your site
×1 · neutral here (range in an audit)
BV score
$597 per link
Domain registered
27 February 1996 · shown for context (how age is used)

A link from nme.com, by link type

A link from nme.com at each level. What each level means.

LevelFactorValue
A — Counted×1$778
B — May be discounted×0.5$389
C — Usually neutralised×0.1$78
D — Network×0.05$39

How nme.com links out: the full reading

10 articles read · each link counted

Read by mxverify on 4 November 2026: the homepage and 10 articles (10 from across its sitemap). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.

Fair sample 36 links to other sites across 10 articles published in Nov 2026. Strong takes six or more articles and thirty or more links, spread over at least two months where the articles are dated.

Links its articles make to other sites
  • Followed100%
  • Nofollow0%
  • Sponsored0%
  • User-generated (ugc)0%

36 links to other sites across 10 articles, share buttons left out.

What its homepage offers
  • Advertising · “Advertise”

Runs on WordPress.

Articles read

Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 98%, B 1.0%, C 1.0%, D 0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 54%, B 45%, C 1.0%, D 0%.

Jev reads it as a publication (100%), established as a source (56%), and not selling guest, sponsored or paid posts (57%).

Traffic in detail

engagement, top keywords, AI assistants · AI crawler access

Modelled estimates for Sept 2026, as of 4 November 2026: site-wide, all visitors, not analytics measured on the site itself.

#13,055global rank
#808rank in GB
56%bounce rate
1.8pages per visit
1m 19stime on site
Every channel

Share of all visits. Organic search is highlighted: it is the traffic BV prices on.

Top search keywords
KeywordSearches / moCPCAd value / moVisits (est.)
wordle124M$0.57$70.7M132K
wordle today7.5M$0.11$822.8K83.5K
wordle answer today1M$0.04$40K66.5K
connections hint7.5M$1.48$11.1M54.6K
oasis4.1M$4.70$19.2M48.3K

Searches, CPC and ad value: Google Ads, worldwide, its latest month, where it has the keyword; † third-party traffic estimates where it does not (the two often differ several times over). Ad value: what a month of the keyword's searches would cost as search ads (searches × cost per click) — what advertisers pay for it, not how hard it is to rank for. Visits (est.): the traffic estimate's own figure for the keyword on this site, which behaves like visits a month, not an amount of money. Each keyword opens the list of sites where it is a top search keyword.

AI assistants

AI assistants sent about 16.8K visits in Sept 2026 — 0.3% of all visits. Each assistant's share of those visits, by month:

ChatGPTClaudePerplexity

0%50%100%Jul 2026Aug 2026Sept 2026ChatGPT, Jul 2026: 61% of AI-assistant visitsChatGPT, Aug 2026: 100% of AI-assistant visitsChatGPT, Sept 2026: 51% of AI-assistant visitsClaude, Jul 2026: 5.0% of AI-assistant visitsClaude, Aug 2026: 0.3% of AI-assistant visitsClaude, Sept 2026: 0.8% of AI-assistant visitsPerplexity, Jul 2026: 0% of AI-assistant visitsPerplexity, Aug 2026: 0.1% of AI-assistant visitsPerplexity, Sept 2026: 0.1% of AI-assistant visits
AssistantJul 2026Aug 2026Sept 2026
ChatGPT61%100%51%
Claude5.0%0.3%0.8%
Perplexity0%0.1%0.1%
AI crawler access

nme.com's robots.txt asks 6 of the 10 AI crawlers below not to read the site, all of them ones that collect training data.

Crawlerrobots.txt
AI searchCrawls when an assistant searches the web for an answer
ChatGPT logoChatGPT OAI-SearchBotAllowed
Claude logoClaude Claude-SearchBotAllowed
Perplexity logoPerplexity PerplexityBotAllowed
AI trainingCollects text to train AI models
OpenAI logoOpenAI GPTBotDisallowed
Anthropic logoAnthropic ClaudeBotDisallowed
Google logoGoogle Google-ExtendedAllowed
Apple logoApple Applebot-ExtendedDisallowed
Meta logoMeta Meta-ExternalAgentDisallowed
ByteDance logoByteDance BytespiderDisallowed
Common Crawl logoCommon Crawl CCBotDisallowed

Read from nme.com/robots.txt on 4 November 2026. robots.txt is a request that crawlers choose to follow; a site can also refuse crawlers at its server, which this card does not see. Google's AI Overviews use Googlebot, so Google-Extended does not affect them.

Third-party traffic estimates. BV uses only the organic-search figure.

Server and network

0 other publications on the server · 476 on the network

Its domain was registered in 1996.

mxverify looked up nme.com's address: no other publication in the directory runs on 65.9.168.5. 476 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.

Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.

Where each figure comes from

8 figures, their sources and dates
FigureSourceWhat it covers
Backlink valueBV 2.9Site Strength × link type; link type from our reading of the site
Links placed herebklink auditsNone audited yet
How it links outRead by mxverify36 links to other sites in 10 articles, published Nov 2026; read 4 Nov 2026 Fair sample
TrafficThird-party estimatesModelled estimates for Sept 2026, site-wide and for all visitors, as of 4 Nov 2026
Links to this siteThird-party backlink index127,124 linking sites, read 5 Nov 2026; one reading a month
AuthorityAhrefs Domain RatingHalf of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown
Server and networkmxverify's DNS and ASN lookup65.9.168.5 · Amazon AWS
Domain ageDomain registry (RDAP)Registered 27 Feb 1996

Limitations: what this report does not show

2 stated plainly
  • No link on this publication has been audited yet, so nothing here describes how its links behave.
  • nme.com gives more than one kind of link (A 54% · B 45% · C 1%), so BV prices a blend of them: an editorial link there would be worth $778 and a guest or sponsored one $389, before relevance.

What every report's figures can and cannot tell you: how to read a report.

Compiled from bklink.uk audits · maintained by Palash Bagchi · updated 04 November 2026