What a link is worthBacklink value and traffic report for tripadvisor.com
In short: A new followed link from tripadvisor.com is worth about $180 to rankings by BV 2.9 (level C, Site Strength 85 of 100); BV is an estimate, not a price anyone charges. It gets about 83.9M visits a month, 59% from organic search, down 19% since Jul 2026. No link placed on it has been audited.
The badge shows what a link from tripadvisor.com is worth, as this report does, and updates by itself. It links to this report.
Backlink value · what one new followed link from tripadvisor.com is worth to rankings
BV$180per link · level C · strength 85reading confidenceFair, 41 out of 100
Reading confidence 41 / 100
8 of 10 pages read had text · 0 links to other sites seen · posts Oct 2026 – Nov 2026
How much of tripadvisor.com we read, and how sure our model was about the kind of link it gives. Never higher than what we read. The full reading
Priced from our reading of the site. No reliable sample of checked links yet: its link type comes from the articles mxverify read on the site.
$90 unrelated ×0.5$225 same topic ×1.25
- Organic search59%
- Direct29%
- Referrals4.9%
- Paid3.4%
- Social1.8%
- Other channels1.5%
Where it ranks on Google
On the first page 18 keywordstop 10 by searches
Cited in AI Overview 8 keywords
Links to this site
Links other sites have made to tripadvisor.com, from outside link indexes: not the links placed on it that bklink audits.
Where the links sit: 8.6% in the article or main content of the linking page, 41% in its header, menu, sidebar or footer
Links placed here
No link placed on tripadvisor.com has been audited yet. An audit on bklink.uk checks each one — still there, followed or not, where it sits — and marks this report audited.
How it links out
No links to other sites in the 10 articles read.
Domain and hosting
- Domain registered
- 23 March 1999
- Registration expires
- 23 March 2027
- Record last changed
- 19 March 2026
- Server address
- 13.227.173.30
- Hosting network
- Amazon AWS
Tech stack
Page speed
Chrome users, 28 days to 31 Oct 2026: LCP 1.9 s · INP 166 ms · CLS 0.07 — passes Core Web Vitals.
Devices: 69% phone · 29% desktop · 2% tablet — share of Chrome page loads, same 28 days.
Similar sites
How to use this report
- Price check. BV puts one new followed link from tripadvisor.com at $180 (level C), priced on a blend of link types (B 13% · C 77% · D 9%): $90 to an unrelated site (×0.5), $225 to a same-topic site (×1.25). A followed editorial link (level A) would be worth up to $1,193 before relevance. A quote far above $149 for a level C link pays for what BV does not measure.
- Qualification and risk. Its Site Strength is 85 / 100; the link it usually gives is mostly level C — usually neutralised (a press-release, syndicated, profile or forum link). The spam score of its links is 11 (0–100, the linking pages' average), not tripadvisor.com's own.
- Traffic reality check. Set any traffic claim beside the Sept 2026 estimate: 83.9M monthly visits, 59% from organic search (49.7M). Visits fell 19% from Jul 2026 to Sept 2026. Its top keyword by Visits (est.) is “tripadvisor”, about 332.9K a month; the ad value beside it is the whole market's.
Quick answers about tripadvisor.com
What is a link from tripadvisor.com worth?
BV, mxverify's backlink value, is an estimate of what one new followed link from a site is worth to rankings: by BV 2.9, a new followed link from tripadvisor.com is worth about $180 (level C). Relevance moves it: $90 to an unrelated site, $225 to a same-topic site.
In short: a link from tripadvisor.com is worth about $180 to rankings, up to $225 on the same topic.
Source: mxverify BV 2.9 methodology
Is a link from tripadvisor.com worth placing?
That depends on the kind of link: by BV 2.9, a link from tripadvisor.com is worth $1,193 as an editorial citation (level A), $596 as a guest, sponsored or listed link (level B), $119 as a press-release, syndicated, profile or forum link (level C), $60 as a network link (level D), before relevance. A price far above $149 for a level C link pays for something BV does not measure, such as the site's own readers.
Source: mxverify BV 2.9 methodology
How does tripadvisor.com's BV compare with other sites?
At about $180 a link, tripadvisor.com is in the “$100 to $249” value band, with 339 of the 4,378 sites valued on mxverify. 208 sites are in a higher band.
In short: 208 of the 4,378 valued sites sit in a higher value band than tripadvisor.com.
Source: mxverify's own directory, counted at the last daily update
How much traffic does tripadvisor.com get?
tripadvisor.com gets about 83.9M visits a month (Sept 2026), by a modelled estimate of all its visitors, not analytics measured on the site. 59% of them (49.7M) come from organic search. Visits fell 19% from Jul 2026 to Sept 2026.
In short: tripadvisor.com draws about 83.9M visits a month, down 19% since Jul 2026.
Does tripadvisor.com pass Core Web Vitals?
Yes: real Chrome users see tripadvisor.com's largest content load in 1.9 s (LCP), and every vital reported for it is at Google's good level. The figures are from the Chrome UX Report (CC BY 4.0), the 75th percentile of real visits. Core Web Vitals describe how a page feels to its visitors; BV does not use them.
In short: tripadvisor.com passes Core Web Vitals on real-user data.
Source: Chrome UX Report, 28 days to 31 Oct 2026; web.dev: Web Vitals
How old is tripadvisor.com?
The domain tripadvisor.com was registered in 1999, 27 years ago.
Source: the public registration record; RFC 9083: RDAP JSON responses
How many sites link to tripadvisor.com?
508,037 websites link to tripadvisor.com, each counted once. 42,721 of them (8%) link with nofollow.
Has tripadvisor.com been audited?
No link placed on tripadvisor.com has been audited yet, so this report shows no rates for how its links behave. Its backlink value comes from site-level figures (its authority rating, traffic and our reading of its articles), not from audited placements.
In short: tripadvisor.com's report is valued, not audited.
How BV is worked out
A followed editorial link from tripadvisor.com would be worth up to $1,193 under BV 2.9, before relevance: its Site Strength is 85 out of 100. The link it usually gives is level C, worth about $180 — and relevance to the site it points to moves that between $90 and $225.
- Site Strength
- 85
- Worth up to
- $1,193
- Usual link type
- Mostly level C — usually neutralised · B 13%, C 77%, D 9% → ×0.15
- Relevance to your site
- ×1
- BV score
- $180 per link
- Domain registered
- 23 March 1999
A link from tripadvisor.com, by link type
A link from tripadvisor.com at each level. What each level means.
| Level | Factor | Value |
|---|---|---|
| A — Counted | ×1 | $1,193 |
| B — May be discounted | ×0.5 | $596 |
| C — Usually neutralised | ×0.1 | $119 |
| D — Network | ×0.05 | $60 |
How tripadvisor.com links out: the full reading
Read by mxverify on 3 November 2026: the homepage and 10 articles (10 linked from its homepage). This is our own reading of the site, not a vendor's figure, and it is what places a new link on the A–D scale until links placed here are audited.
Thin sample
- Advertising
Articles read
| Article | Published | Words | Links out | Followed | Says |
|---|---|---|---|---|---|
| tripadvisor.com | — | 0 | 0 | 0 | — |
| Ninh Binh Day Trip from Hanoi with Tam Coc Boat Ride (with Reviews) | Nov 2026 | 4,953 | 0 | 0 | — |
| tripadvisor.com | — | 0 | 0 | 0 | — |
| London Small Group Tour of Historical Pubs (with Reviews) | Nov 2026 | 4,560 | 0 | 0 | — |
| Amsterdam All-Inclusive 90-Minutes Canal Cruise by Captain Jack (with Reviews) | Nov 2026 | 3,105 | 0 | 0 | — |
| Early morning Chichen Itza Tour: Cenote and Tequila Tasting (with Reviews) | Oct 2026 | 6,169 | 0 | 0 | — |
| Three Cities in One Day: Segovia, Avila and Toledo from Madrid (with Reviews) | Nov 2026 | 4,807 | 0 | 0 | — |
| Oahu: Grand Tour Around Island with Snorkeling (with Reviews) | Nov 2026 | 5,675 | 0 | 0 | — |
| Best of Istanbul 1, 2 or 3-Day Private Guided Istanbul Tour (with Reviews) | Nov 2026 | 6,229 | 0 | 0 | — |
| Best of Ubud Full-Day Tour with Jungle Swing (with Reviews) | Nov 2026 | 6,531 | 0 | 0 | — |
Jev, the model that judges every link in a bklink audit, reads these pages as a site whose links are mostly level A — A 46%, B 38%, C 15%, D 1.0%. Put together with what kind of site it is, how established it is, whether it sells placements and how it links out, a new link here is priced as A 0.4%, B 13%, C 77%, D 9.2%.
Traffic in detail
Modelled estimates for Sept 2026, as of 2 November 2026: site-wide, all visitors, not analytics measured on the site itself.
| Keyword | Searches / mo | CPC | Ad value / mo | Visits (est.) |
|---|---|---|---|---|
| tripadvisor | 4.1M | $0.22 | $899.8K | 332.9K |
| trip advisor | 4.1M | $0.22 | $899.8K | 164.8K |
| mcdonalds menu | 3.4M | $0.23 | $770.5K | 130.3K |
| food near me | 83.1M | $0.71 | $59M | 94.5K |
| target | 45.5M | $0.10 | $4.6M | 86.9K |
AI assistants
AI assistants sent about 402.7K visits in Sept 2026 — 0.5% of all visits. Each assistant's share of those visits, by month:
| Assistant | Jul 2026 | Aug 2026 | Sept 2026 |
|---|---|---|---|
| ChatGPT | 66% | 81% | 41% |
| Perplexity | 8.0% | 10% | 2.1% |
| Claude | 10% | 8.1% | 1.8% |
tripadvisor.com's robots.txt asks 7 of the 10 AI crawlers below not to read the site, all of them ones that collect training data. 2 more are asked to stay out of parts of it.
| Crawler | robots.txt |
|---|---|
| AI searchCrawls when an assistant searches the web for an answer | |
 ChatGPT OAI-SearchBot | Partly |
 Claude Claude-SearchBot | Allowed |
 Perplexity PerplexityBot | Partly |
| AI trainingCollects text to train AI models | |
 OpenAI GPTBot | Disallowed |
 Anthropic ClaudeBot | Disallowed |
 Google Google-Extended | Disallowed |
 Apple Applebot-Extended | Disallowed |
 Meta Meta-ExternalAgent | Disallowed |
 ByteDance Bytespider | Disallowed |
 Common Crawl CCBot | Disallowed |
Server and network
Its domain was registered in 1999.
mxverify looked up tripadvisor.com's address: no other publication in the directory runs on 13.227.173.30. 476 publications are on the same hosting network (Amazon AWS, AS16509) — a cloud platform hosting millions of unrelated sites, so that is no sign of a connection.
Amazon AWS is a cloud platform hosting millions of unrelated sites, so sharing it says nothing about who runs a site. The count is shown; the sites are not listed.
Where each figure comes from
| Figure | Source | What it covers |
|---|---|---|
| Backlink value | BV 2.9 | Site Strength × link type; link type from our reading of the site |
| Links placed here | bklink audits | None audited yet |
| How it links out | Read by mxverify | 0 links to other sites in 10 articles, published Oct 2026 – Nov 2026; read 3 Nov 2026 Thin sample |
| Traffic | Third-party estimates | Modelled estimates for Sept 2026, site-wide and for all visitors, as of 2 Nov 2026 |
| Links to this site | Third-party backlink index | 508,037 linking sites, read 5 Nov 2026; one reading a month |
| Authority | Ahrefs Domain Rating | Half of Site Strength, shown in steps of 5, as of 5 Nov 2026; the rating itself is not shown |
| Server and network | mxverify's DNS and ASN lookup | 13.227.173.30 · Amazon AWS |
| Domain age | Domain registry (RDAP) | Registered 23 Mar 1999 |
Limitations: what this report does not show
- No link on this publication has been audited yet, so nothing here describes how its links behave.
- tripadvisor.com gives more than one kind of link (B 13% · C 77% · D 9%), so BV prices a blend of them: an editorial link there would be worth $1,193 and a guest or sponsored one $596, before relevance.
- tripadvisor.com's visits fell 19% from Jul 2026 to Sept 2026. Half of Site Strength is organic search traffic, so a fall that lasts lowers BV when the figure is next read.