One site on record lists “britannica” among the searches that send it the most visitors, by traffic estimates. It is searched about 673K times a month on Google, worldwide (Google Ads, Sept 2026), at about $0.65 a click in search ads: a month of its searches would cost about $437.5K as search ads. Each site checked on the backlink value checker adds its top five search keywords, so this list grows as sites are checked.
Keyword intelligence
673KGoogle monthly search volumeno change on Sept 2025
−41%Last 3 months vs 3 beforefalling
53/100Demand scoremoderate
27/100Keyword difficulty (US)easy
InformationalSearch intentwants to learn
$0.65Google Ads cost per clicktop-of-page bids $0.09–$1.69
Demand is softening: Google searches for “britannica” held steady at about 673K from Oct 2025 to Sept 2026; the last three months averaged 379.7K, 41% below the three before.
Across 3 years, searches peak in May (about 485.8K) and are lowest in July (about 150K), a 3.2× swing: time content to be indexed before May.
The listed site takes about 90.9K visits a month from “britannica”, 84% of its 107.9K searches (traffic estimates). The other 16% goes to sites not on record here, or ends without a click.
At $0.65 a click (Google Ads), the listed sites' 90.9K visits a month from “britannica” would cost about $59.1K as search ads. That is what the traffic would cost to buy, not what it earns.
Google monthly search volume (Google Ads, worldwide)
246K
246K
201K
246K
246K
368K
550K
673K
246K
165K
301K
673K
673K
673K
550K
673K
823K
823K
823K
823K
301K
165K
301K
673K
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Third-party estimated keyword demand (right axis)
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107.9K
Google monthly search volume: Google Ads, worldwide, read 11 Nov 2026. Third-party estimated keyword demand is a separate source, many times apart in size, so it has its own axis at the right: read the two lines for their trends.
Each site's latest estimate of its visits from this keyword; “As ads”: those visits at its cost per click, what they would cost to buy; DR: Ahrefs Domain Rating; linking sites: sites linking to it (third-party link index).
Where these sites' visitors are
United States54%
Canada5%
United Kingdom5%
India4%
Australia4%
Other countries28%
The listed sites' own visitors by country (all their traffic), weighted by each site's visits from this keyword: their audience, not where the keyword is searched.
Phones and computers
Phones44%
Computers and tablets56%
Page loads of the listed sites by Chrome users (Chrome UX Report), weighted by each site's visits from this keyword: a site's device mix, not the keyword's. No source gives a keyword's device split.
3Ranking competition
27/100Keyword difficulty (US)easy
73/100Ranking easeopen
29Linking sites per top-ten pageaverage, US
On Google's page:VideosRelated searchesKnowledge panelAI OverviewImages
Keyword difficulty is 27 of 100 for US results: easy on the vendor's scale.
The top ten pages have about 29 linking sites each on average (US results, third-party link index).
4Intent and related searches
Informational: wants to learn The searcher's goal, as a third-party keyword database classifies it (US).
Keywords the listed sites also get visits from, the most shared first: linked by the same sites' traffic, not by meaning.
5Opportunity
53/100 · Demand score, moderate
How much searching there is and what advertisers pay for it.
Searches
97
673K a month · weight 40%
Year
50
+0% since Sept 2025 · weight 20%
Momentum
9
last 3 months −41% on the 3 before · weight 20%
Commercial
13
$0.65 a click (Google Ads) · weight 20%
73/100 · Ranking ease, open
How open Google's first page is: 100 minus its difficulty and strength.
Keyword difficulty
73
27 of 100 (US) · weight 50%
What to do with it
A open first page (ease 73) for moderate demand (53): compare your site's strength with the first page's median Ahrefs DR before committing.
A business score needs your own figures (conversion, deal value) and is not made here. Scores are fixed formulas over the figures shown; they are not Google's.
6Sources
Google monthly search volume, Google Ads cost per click, bids and paid competition: Google Ads, worldwide, read 11 Nov 2026.
Third-party estimated keyword demand, cost per click and each site's visits (est.): third-party traffic estimates, Oct 2026.
Keyword difficulty, intent, SERP features, top-ten links: a third-party keyword database, United States, read 11 Nov 2026.
DR: Ahrefs Domain Rating. Linking sites: a third-party link index.
Phones and computers: Chrome UX Report.
Tiles, findings, scores and actions are worked out from the figures on this page by fixed rules.
Listed A–Z. A top search keyword is one of the searches that bring a site the most visitors, by estimate. It is not a position in Google, and the order here is not a ranking. Visits (est.): the traffic estimate's own figure for the keyword on that site, which behaves like visits a month, not an amount of money (2026-09-29: it had been shown in dollars). Ad value is what advertisers pay for the keyword — its searches × cost per click — not how hard it is to rank for. This page is kept out of search results until 15 sites share the keyword.
Searches, cost per click and ad value above: Google Ads, worldwide. Sites and their visits: third-party traffic estimates, Oct 2026. The traffic estimates' own searches figure for the keyword is in the section below; the two sources often differ several times over.
What a link is worth